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College Board

New York, NY · EIN 131623965 · Form 990 · FY2024 · NTEE B900 · Education · Very Large (>$50M) · collegeboard.org
revenue
$1.2B
expenses
$963.0M
net assets
$2.0B
employees
2,117
volunteers
841
program ratio
85%
mission · from form 990

College Board reaches more than 7 million students a year, helping them navigate the path from high school to college and career. Our not-for-profit membership organization was founded more than 125 years ago. We pioneered programs like the SAT and Advanced Placement offering students opportunities to challenge themselves academically and show what they know. Our BigFuture program helps students plan for college, pay for college, and explore careers. Learn more at cb.org.

profile · synthesized from sources

College Board is a not-for-profit membership organization that helps students navigate the path from high school to college and career. It develops and administers standardized assessments including the SAT and Advanced Placement exams, and offers college planning tools, career exploration resources, and scholarship opportunities through its BigFuture platform. The organization serves over 7 million students annually.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $203.66M
    SAT Suite of Assessments College Board's SAT Suite, which includes the SAT, PSAT/NMSQT, PSAT 10, and PSAT 8/9, measures what research shows students need to succeed after high school. It also connects students with fee waivers, scholarship opportunities, free, personalized practice, and college and career planning tools. The 2024 SAT Suite of Assessments Annual Report shows that 1.97 million students in the high school class of 2024 took the SAT at least once, up from 1.91 million in the class of 2023. The SAT can connect students with colleges and scholarship opportunities to help pay for college. College Board survey results continue to showmore than 80% of students want the chance to send their scores to colleges. The majority of test takers took the assessment through SAT School Day, in-school program that dramatically expands access to SAT testing. In the class of 2024, 1.35 million students took the SAT through SAT School Day, which provides schools, districts, and states a way to offer the SAT to juniors and seniors in school, on a weekday, at no cost to students. Overall, more than 68% of SAT takers in the class of 2024 took the SAT on a school day, the highest percentage to date, compared to 67% of the class of 2023, 63% of the class of 2022, 62% of the class of 2021, and 49% of the class of 2020. As of March 2024, we have completed the transition to delivering the SAT Suite of Assessments digitally.
  2. #2 $121.76M
    College and Career Opportunities and Enrollment By connecting students to colleges and scholarships, and providing access to credit programs, planning tools, and fee waivers for all who need them, College Board is increasing opportunities and breaking down barriers to college and helping students identify career opportunities. BigFuture: BigFuture is a free, online resource that helps students take the right first step after high school. It helps students explore careers, plan for college, and pay for college. Whether a student is interested in a four-year university, community college, or career training, BigFuture simplifies the steps students can take to start planning their future. Driven by insights from real students, educators, and industry leaders, and backed by over 100 years of College Board research, BigFuture provides personalized information that meets students' needs. And when students take important actions toward their future, they're rewarded with the chance to win scholarships. BigFuture Scholarships launched in December 2018 and are open to all students starting in 10th grade. Students who complete steps on BigFuture can win scholarship drawings-two $40,000 scholarships or multiple $500 scholarships per month. More than $20 million in scholarships have been awarded to more than 21,000 students since the program started. Student Search Service: College Board's Student Search Service, or Search, is a free, optional program that connects students with information about educational and financial aid opportunities from nearly 1,400 eligible colleges and universities, and scholarships and other educational programs. Students can opt in to participate in Search at any time when they visit the BigFuture website or when they take the SAT Weekend assessment. By choosing to participate, students give College Board permission to share their names and limited information with colleges and scholarship programs looking for students like them. Research shows that students contacted by colleges in Search are more likely to enroll in and finish college. The College Board National Recognition Programs: College Board's National Recognition Program honors high-performing students for their dedication and hard work, helping them gain Visibility with colleges. Students across schools nationwide will be eligible to claim an award based on their achievement. Awardees are among the highest achieving students in their communities, including those from lesser-known high schools, and as a result, many colleges are eager to recruit them. Colleges use the National Recognition Program to support their recruitment strategies. The program helps colleges recruit talented students across communities based on their achievement. Students can receive up to six award designations, including a new School Recognition Award for high school students who are in the top of their school community, so we can celebrate academic achievements in every corner of the country. Students are eligible for recognition in 10th and 11th grade based on their exceptional academic performance on the PSAT/NMSQT (10th, 11th), PSAT 10 (10th) and/or AP Exams (by the end of 10th grade). Expanded Scholarship Opportunities: Participating in Student Search Service helps match students with scholarship providers. In addition to its partnership with the National Merit Scholarship Corporation, College Board connects students to 22 scholarship partners that offer almost $300 million in annual rewards to qualified students based on merit and financial need. By using information from the PSAT/NMSQT and PSAT 10, our scholarship partners are able to access a wider group of eligible students from high schools across the country and make sure they're aware of the opportunities they've earned. Fee Waivers: In 2024, College Board provided over $106 million in fee waivers and fee reductions. CSS Profile: CSS Profile is a common application that helps colleges deliver nonfederal institutional aid dollars to students who need it most. CSS Profile provides additional information beyond the Free Application for Federal Student Aid (FAFSA) so families can provide a more complete picture of their financial circumstances. This additional data also allows institutions to distribute aid more equitably and strategically. Hundreds of colleges, universities, graduate and professional schools, and scholarship organizations rely on CSS Profile to help make collegea reality for students. Collectively, institutions and organizations that use CSS Profile award more than $10 billion annually in institutional grants and scholarships to students based on financial need.
named programs · 7 · from sources

What they call their work

Advanced Placement (AP)
Provides college-level courses and exams to high school students, enabling them to earn college credit and demonstrate academic readiness.
BigFuture
Free online platform that helps students explore careers, plan for college, and pay for college, including personalized planning tools and scholarship opportunities.
BigFuture Scholarships
National scholarship program that rewards students for completing college planning steps, with monthly drawings for $500 and $40,000 scholarships.
CLEP
College-Level Examination Program allows students to earn college credit through exams based on knowledge gained outside traditional classrooms.
CSS Profile
Financial aid application service used by colleges to evaluate student eligibility for non-federal aid.
SAT Suite of Assessments
Includes the SAT, PSAT/NMSQT, PSAT 10, and PSAT 8/9; measures college readiness and connects students with fee waivers, scholarships, and college planning tools. Offered digitally and through in-school SAT School Day programs.
Student Search Service
Connects students with colleges and scholarship programs by sharing their information with institutions when they opt in.
activities · 3 groups

What they do

  • College Access and Success Support 2 activities
    • Administering SAT exams
      Administered the SAT to 1.97 million students in the high school class of 2024, including free in-school testing for 1.35 million students through the SAT School Day program, which served over 68% of all test takers. Transitioned to fully digital delivery of the SAT Suite of Assessments as of March 2024.
    • Providing college search tools
      Provides digital tools that help students identify educational institutions that match their academic, financial, and personal criteria.
  • Higher Education Degree Programs 1 activity
    • Administering CLEP exams
      Offers 34 CLEP examinations across five subject areas aligned with introductory college coursework, delivered through over 2,000 test centers, with credit accepted by 2,900 colleges and universities.
  • Multi-Institution Scholarship Funding 1 activity
    • Funding student scholarships
      Awards grants through the BigFuture Scholarship program, having provided more than $20 million in scholarships to over 21,000 students since its launch in December 2018.
financials · form 990 · fy2024
revenue
Total revenue$1.17B
Contributions & grants$2.46M0%
Program service revenue$1.01B86%
Investment income$169.29M14%
Other revenue$-4.23M
expenses
Total expenses$962.97M
Program expenses85%
Admin / overhead15%
Fundraising0%
Salaries & benefits$360.51M
Grants paid out$5.21M
Largest expense lineCompensation
balance sheet
Total assets$2.44B
Cash$321.03M
Investments$1.76B
Liabilities$431.16M
Net assets$2.01B
Liquid reserves25.9 mo
3 years on record · 2020–2024 · YoY revenue +15.3%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 17
NameTitleHours/wkCompensation
DAVID COLEMAN CEO/TRUSTEE 40 $2.35M
JEREMY SINGER PRESIDENT 40 $1.44M
JAMES MONTOYA SEC'Y & CHIEF OF MEMBERSHIP, GOVERNANCE, & GLOBAL HIGHER ED -END 11/24 40 $1.06M
JEFF OLSON Chief Data Officer and SVP, Technology Strategy 40 $810K
TREVOR PACKER SVP, AP PROGRAMS 40 $714K
PETER SCHWARTZ CHIEF LEGAL AND RISK OFFICER 40 $702K
JOHN MCGRATH Chief Communications & Marketing Officer 40 $658K
DANIELA BERGER POLLACK CHIEF FINANCIAL OFFICER 40 $628K
ELISSA KIM SVP, Global Strategy and Talent 40 $618K
GREGORY WALKER Senior Vice President, State & District Partnerships 40 $574K
STEVE BUMBAUGH SVP, COLLEGE, CAREER, AND DIGITAL ACCESS 40 $570K
PRISCILLA RODRIGUEZ SVP, College Readiness Assessments 40 $525K
KANIKA LICHTHARDT Senior Vice President, Operations 40 $516K
MATT WAGNER Interim President 7/24-12/24 40 $449K
SAE-YOUNG KIM Vice President of Investments and Treasurer 40 $419K
MARTHA STRATIS CHIEF ACCOUNTING OFFICER 40 $407K
KEDRA ISHOP Trustee-END 8/2024; Sec'y/SVP of Higher Ed, Membership and Access 40 $184K
board members · 8
  • ADRIAN EPPS — TRUSTEE
  • ADRIAN PALAZUELOS — TRUSTEE
  • AIMEE EUBANKS DAVIS — TRUSTEE
  • ANTHONY JONES — TRUSTEE
  • ART RODRIGUEZ — TRUSTEE
  • CATALINA CIFUENTES — TRUSTEE
  • CHAD SPENCER — TRUSTEE
  • CHRISTOPH GUTTENTAG — TRUSTEE
relationships · 1

Who they work with

  • Defense Activity for Non-Traditional Education Support (DANTES) Partner — Partnership enabling military personnel to take CLEP exams for free.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • In-School Testing Access
    methodology: in_school_testing_access
    By administering the SAT during regular school hours at no cost, we increase equitable access to college admissions assessments for all students, particularly those from low-income backgrounds who might otherwise face logistical or financial barriers.
  • Incentivized College Planning
    methodology: incentivized_college_planning
    By offering scholarship rewards as incentives, students are motivated to complete key college planning steps, increasing completion rates because tangible benefits are tied directly to proactive engagement.
  • Student-Centered College Search
    methodology: student-centered_college_search
    By providing personalized search tools and resources, students can identify colleges that are a strong fit for their academic and personal goals, increasing the likelihood of enrollment and success because the process is tailored to individual needs and preferences.