COMMON MAPS
Map version new-york activity top-down
Main site Contact
Menu
↑ parent activity group ·
research dossier

NATIONAL ASSOCIATION FOR MEDIA LITERACY EDUCATION
ALBANY, NY · EIN 841482241 · Form 990 · FY2024 · NTEE A30 · Arts, Culture & Humanities · Small ($100K-$1M) · namle.org
revenue
$492K
expenses
$697K
net assets
$350K
employees
5
volunteers
48
program ratio
74%
mission · from form 990

TO STIMULATE GROWTH IN MEDIA LITERACY EDUCATION IN THE UNITED STATES BY ORGANIZING AND PROVIDING NATIONAL LEADERSHIP, ADVOCACY, NETWORKING AND INFORMATION EXCHANGE.

profile · synthesized from sources

NATIONAL ASSOCIATION FOR MEDIA LITERACY EDUCATION (NAMLE) is the largest U.S. membership organization advancing media literacy education. It provides national leadership, advocacy, networking, and resource exchange to support educators in teaching critical thinking about media. The organization aims to make media literacy a national priority and an essential life skill for all.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $289K
    GENERAL PROGRAMS: PROGRAMS THAT RELATE TO ANY INCOME OR EXPENSE RECOGNIZED OR INCURRED TO OPERATE NAMLE AS A NATIONAL ORGANIZATION. THIS INCLUDES, BUT IS NOT LIMITED TO MEMBERSHIPS, ORGANIZATIONAL PARTNERSHIPS, RESOURCE CURATION AND COMMUNICATION EFFORTS.
  2. #2 $94K
    SPECIAL PROJECTS: PROJECTS THAT COME WITH SEPARATE DEDICATED FUNDING AND NORMALLY INVOLVE FEE FOR SERVICE CONTRACTS AND NEW PROJECTS THAT HAVE BEEN LAUNCHED BECAUSED OF THE ADDITIONAL DEDICATED FUNDING. SPECIAL PROJECTS ARE MANAGED IN PARTNERSHIP WITH LEADING NATIONAL ORGANIZATIONS OR FUNDERS AND INVOLVE THE CREATION OF NEW PRODUCTS, RE-PURPOSING OF EXISTING MATERIALS AND OUTREACH TO THE FIELD. NAMLE'S NETWORK OF MORE THAN 4,000 MEMBERS ENABLES THE ORGANIZATION TO GET RESOURCES IN THE HANDS OF EDUCATORS IN A SCALABLE AND EFFICIENT FASHION.
named programs · 5 · from sources

What they call their work

Annual Professional Development Conference
Virtual conference offering educators resources, pedagogy, technology, and assessments in media literacy education from Pre-K through higher education
General Programs
Core organizational activities including memberships, partnerships, resource curation, and communication efforts to support media literacy education nationwide
Media Literacy Leadership Summit
In-person gathering designed to convene leaders in media literacy education for strategic collaboration and capacity building
National Media Literacy Alliance
Collaborative network of teacher associations working to advance media literacy as a core component of 21st-century education in the United States
Special Projects
Initiatives funded by dedicated grants or contracts involving creation of new educational materials, repurposing existing resources, and outreach to educators through NAMLE's network
activities · 5 groups

What they do

  • Educator Conferences & Professional Development Events 3 activities
    • Advancing national media literacy education through advocacy and leadership
      Serves as a leading national voice and convener for media literacy education, organizing U.S. Media Literacy Week and providing advocacy, networking, and information exchange to stimulate field-wide growth. Hosts national campaigns and leadership forums to elevate media literacy beyond formal education settings.
    • Convening summits and professional development events for media literacy stakeholders
      Hosts the largest annual professional development conference for media literacy educators and advocates in the U.S., along with Leadership Summits and the Amplify Youth Summit, bringing together educators, researchers, industry leaders, and students to address challenges in media literacy, digital well-being, and representation.
    • Coordinating national partnerships to integrate media literacy across disciplines
      Convenes the National Media Literacy Alliance, a network of leaders from core national teacher associations, to promote cross-disciplinary integration of media literacy education and strengthen field-wide collaboration.
  • Academic Journal and Scholarly Publication 1 activity
    • Conducting and publishing original research on media literacy
      Conducts and publishes research reports such as the State of Media Literacy Education Report and a landscape scan of 100 articles from 2016–2024, and maintains the peer-reviewed, open-access Journal of Media Literacy Education to advance evidence-based practice and field-wide understanding.
  • Storytelling and Literacy Resource Development 1 activity
    • Developing and distributing educational resources for diverse audiences
      Creates and shares youth-led media literacy campaigns, digital literacy guides for families, and specialized initiatives like 'Ready, Set, Game | Roblox' to promote critical engagement with media across age groups and in online gaming environments.
  • Youth Leadership Development Programs 1 activity
    • Supporting youth leadership and engagement in media literacy
      Operates a Youth Advisory Council and hosts the Amplify Youth Summit to center youth voices in shaping media literacy initiatives, promote digital health and wellness, and empower young people to critically engage with media and online environments.
  • Uncategorized 1 activity
    • Building professional capacity through networks and resource sharing
      Connects over 8,500 individuals and 65+ organizations through membership and partner networks, maintains the private CommUnity Hub for collaboration, and distributes bi-monthly newsletters with curated tools and updates to support educators and advocates in media literacy practice.
financials · form 990 · fy2024
revenue
Total revenue$492K
Contributions & grants$434K88%
Program service revenue$50K10%
Investment income$5K1%
Other revenue$3K
expenses
Total expenses$697K
Program expenses74%
Admin / overhead26%
Fundraising0%
Salaries & benefits$472K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$353K
Cash$344K
Investments$0
Liabilities$3K
Net assets$350K
Liquid reserves5.9 mo
3 years on record · 2020–2024 · YoY revenue -39.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
MICHELLE LIPKIN EXECUTIVE DI 40 $135K
DONNELL PROBST DEPUTY DIREC 40 $101K
board members · 17
  • ANNE COLLIER — BOARD SECRET
  • ANTHONY STREIT — BOARD PREV P
  • ASHLEY WILLIAMS — TRUSTEE
  • BILL SELAK — TRUSTEE
  • BOBBIE EISENSTOCK PHD — TRUSTEE
  • DANIEL RHONE — TRUSTEE
  • DR KIMBERLY MOFFITT — BOARD PRESID
  • JENA WUU — TRUSTEE
  • KATIE GOLDSTEIN — TRUSTEE
  • KRISTY ROSCHKE PHD — TRUSTEE
  • LYNETTE OWENS — TRUSTEE
  • MATTHEW WOODS — TRUSTEE
  • MICHAEL FRAGALE — TRUSTEE
  • MICHAEL JACKSON — BOARD TREASU
  • ROBIN MENCHER — TRUSTEE
  • STEPHANIE FLORES-KOULISH — BOARD VICE P
  • TRISTA VAN TINE — TRUSTEE
relationships · 16

Who they work with

  • ASU’s Walter Cronkite School of Journalism and Mass Communication Partner — Co-hosted the Media Industry Summit with NAMLE to discuss media literacy’s role in industry practices.
  • Civic Imagination Project Partner — Facilitated the Media Literacy Leadership Summit with NAMLE to envision the future of media literacy education in the U.S.
  • CommUnity Hub Partner — Online platform for NAMLE members to access career, internship, and volunteer opportunities and engage in knowledge-sharing.
  • Digital Wellness Lab Partner — Hosted the Amplify Youth Summit in partnership with NAMLE to center youth voices on digital life and well-being.
  • Digital Wellness Lab at Boston Children's Hospital Partner — Co-hosts the 2026 Amplify Youth Summit with NAMLE.
  • Grady Health System Partner — Integrated food prescriptions into primary care
  • Grandparents of Media Literacy Partner — Collaborates by referencing the Grandparents of Media Literacy website as a resource for the history of media literacy.
  • Journal of Media Literacy Education Network — Hosts and publishes the peer-reviewed academic journal as part of its research and dissemination efforts.
  • LEADING NATIONAL ORGANIZATIONS Partner — Collaborates on special projects involving the creation of new products and adaptation of materials for media literacy education.
  • NAMLE Donor Partner — Individual or organization supporting NAMLE through donations
  • National Media Literacy Alliance Coalition — Network of teacher membership associations co-led by NAMLE to advance media literacy education as a core component of 21st-century education in America.
  • National Media Literacy Alliance Network — Convened by NAMLE to unite leaders from national subject-area teacher associations for cross-disciplinary media literacy integration.
  • Roblox Partner — Collaborates with Roblox to create media literacy resources and videos for teens on online safety and empowerment.
  • The Markup Partner — NAMLE honored The Markup for its media literacy work, indicating a recognized partnership or collaborative relationship.
  • Vanderbilt Partner — Host site for the 2026 Amplify Youth Summit co-hosted by NAMLE and the Digital Wellness Lab.
  • namle@namle.org Partner — Contact point for inquiries about media literacy education
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Critical Media Literacy with Equity and Power Analysis
    methodology: critical_media_literacy
    By integrating analysis of identity, power, and systemic inequities—such as race, gender, and class—into media literacy education, we produce more transformative learning because it enables learners to recognize and challenge structural biases in media and technology.
  • Developmentally Appropriate and AI-Integrated Media Education
    methodology: ai_literacy_integration
    By integrating AI literacy and developmentally appropriate practices into media education, we prepare learners across ages to ethically engage with emerging technologies because it builds foundational understanding aligned with cognitive and emotional development stages.
  • Editorial Independence and Funding Safeguards
    methodology: editorial-independence
    By maintaining editorial independence and limiting individual funders to no more than 30% of the budget, we protect the integrity of media literacy content because it prevents undue influence and preserves trust, neutrality, and academic rigor.
  • Network-Based National Capacity Building
    methodology: network-based resource dissemination
    By leveraging a broad member network and cross-sector collaborations, we scale media literacy education nationally because distributed leadership, shared resources, and collective advocacy amplify reach, sustainability, and policy impact.
  • Youth-Led and Co-Creative Media Literacy Education
    methodology: co-creative_learning
    By engaging youth as leaders and co-creators in media literacy initiatives, we increase relevance, engagement, and real-world applicability because peer-driven and participatory learning fosters ownership, critical thinking, and sustained involvement in media ecosystems.