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WOSA Export Marketing LTD
Garden City, NY · EIN 453867018 · Form 990 · FY2025 · NTEE S41 · Community Improvement · Small ($100K-$1M)
revenue
$275K
expenses
$282K
net assets
$26K
employees
0
program ratio
44%
mission · from form 990

Promote sales of South African wines, as a whole, in the USA.

profile · synthesized from sources

WOSA Export Marketing LTD promotes the sales of South African wines in the United States through trade education, public relations, and product sampling. The organization targets industry professionals such as sommeliers, wine buyers, and journalists to increase awareness and market presence. It operates as a nonprofit trade association focused on export development and market expansion.

irs program accomplishments · form 990 part iii · fy2025

What they reported doing

  1. #1 primary $56K
    Press and public relations - Increase awareness of South African wines
  2. #2 $13K
    Sampling of South African wines to trade distributiors and their employees, wine writers, and in wine industry holiday shows
named programs · 3 · from sources

What they call their work

Press and Public Relations
Media outreach and public relations campaigns to increase awareness of South African wines in the U.S. market
Trade Education
Educational seminars and familiarity trips for wine trade professionals, including sommeliers, buyers, and wine writers, to build expertise and preference for South African wines
Wine Sampling
Distribution of South African wine samples to trade distributors, retail buyers, wine writers, and industry events to drive market adoption
activities · 1 group

What they do

  • Wine Industry Promotion & Education 3 activities
    • Distributing wine samples to trade and media
      Distributes samples of South African wines to trade distributors, their employees, wine writers, and at wine industry holiday shows to expand market presence.
    • Hosting educational outreach for wine industry professionals
      Organizes educational seminars and familiarity trips for wine writers, sommeliers, and key retail buyers to influence market perception and customer choices regarding South African wines.
    • Promoting South African wines in the U.S. market
      Conducts press and public relations activities to increase awareness of South African wines among U.S. consumers and industry stakeholders.
financials · form 990 · fy2025
revenue
Total revenue$275K
Contributions & grants$275K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$282K
Program expenses44%
Admin / overhead56%
Fundraising0%
Salaries & benefits$152K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$26K
Cash$26K
Investments$0
Liabilities$0
Net assets$26K
Liquid reserves1.1 mo
6 years on record · 2020–2025 · YoY revenue -2.7%
leadership · form 990 part vii · fy2025

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
James R Clarke Manager 40 $140K
PERCIVAL MIJARES Secr/Treas 4 $12K
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Direct Trade Sampling
    methodology: trade-sampling
    By providing direct product sampling to trade professionals at industry events, we accelerate market adoption of South African wines because experiential exposure builds familiarity, trust, and distribution relationships.
  • Education of Industry Influencers
    methodology: influencer-education
    By educating key wine industry influencers—including sommeliers, wine writers, and retail buyers—we increase market adoption of South African wines because their expertise and recommendations shape purchasing decisions across retail and hospitality channels.