named programs · 4 · from sources
What they call their work
Annual Winter Lighting
Seasonal lighting display that illuminates the malls during winter months, enhancing safety and community enjoyment of the green spaces.
Art on the Malls
Public art program that transforms the malls into open-air galleries by installing artworks from local and visiting artists, fostering cultural engagement in public spaces.
Community Plantings and Composting Events
Volunteer-driven events focused on planting bulbs, managing soil health, and stewarding native plantings across the malls.
The Great Green Way
Ecological restoration initiative to replant Broadway malls with native species, enhance biodiversity, and create a continuous green corridor for pollinators and migratory birds.
activities · 6 groups
What they do
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Public Space Beautification and Maintenance 2 activities
- Restoration and maintenance of Broadway median parklandsRestores and maintains 10.6 acres of parkland across five miles of Broadway medians, including seasonal planting, invasive species removal, tree and shrub care, bench maintenance, and installation of winter lighting. Projects include multi-phase renovations at locations from 60th to 168th Streets, with recent restorations at Sherman Square (70th Street), 73rd, 83rd, 136th, 164th, and 165th Streets.
- Seasonal horticultural programmingConducts annual seasonal plantings including approximately 17,000 flowering bulbs each fall, planting of annuals and perennials, and installation of energy-efficient LED winter lighting to enhance safety and aesthetics along the Broadway malls.
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Ecological Habitat Restoration 1 activity
- Ecological revitalization and native species restorationAdvances urban ecological health by restoring native plant species, establishing pollinator gardens (e.g., at 150th Street), and testing resilient plant species in pilot projects at 83rd, 164th, and 136th Streets. Activities include planting over 3,000 native trees, shrubs, grasses, and perennials per site and supporting biodiversity, air quality, and urban cooling.
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Arts Education Professional Development 1 activity
- Educational programming in support of public artCollaborated with Columbia University’s Teachers College to develop an art curriculum for educators to accompany the Sean Scully public art exhibition, enhancing community engagement and educational outreach.
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Curated Art Exhibitions and Public Displays 1 activity
- Public art programming on Broadway mallsOperates the Art on the Malls program, commissioning and installing site-specific public art exhibitions since 2005. Recent exhibitions include works by Sean Scully (2024–2025) and Pablo Caviedes (2025), transforming green spaces into open-air galleries.
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Community Environmental Monitoring and Research 1 activity
- Urban ecological researchConducts and collaborates on ecological research related to soil and air quality, tree health, pollution, and biodiversity along the Broadway malls, including partnerships with Columbia University.
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Agricultural Training and Education Programs 1 activity
- Workforce development through horticultural trainingPartners with Goddard Riverside’s Green Keepers program to train and employ over 100 individuals in horticultural and sanitation work, providing workforce development opportunities.
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financials · form 990 · fy2024
revenue
Total revenue$1.97M
Contributions & grants$1.96M100%
Program service revenue$00%
Investment income$7K0%
Other revenue$-1K
expenses
Total expenses$1.10M
Program expenses82%
Admin / overhead13%
Fundraising5%
Salaries & benefits$319K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$1.80M
Cash$665K
Investments$0
Liabilities$58K
Net assets$1.74M
Liquid reserves7.2 mo
3 years on record · 2020–2024 · YoY revenue +92.9%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ROLAND LEWIS | INTERIM EXECUTIVE DIRECTOR (RESIGNED) | 40 | $63K |
| ANDREW GENN | EXECUTIVE DIRECTOR | 40 | $62K |
board members · 17
- ADAM GLICK — BOARD MEMBER
- ADRIAN BENEPE — BOARD MEMBER
- ALISON DUNCAN — BOARD MEMBER
- ANNE STRAUSS — BOARD MEMBER
- BEVERLY BARTOW — SECRETARY
- CHARLES KLOTH — BOARD MEMBER
- DEBORAH FOORD — BOARD MEMBER
- DEIRDRE MCINTOSH-BROWN — BOARD MEMBER
- DON SUSSMAN — BOARD MEMBER
- INBAR GAL — BOARD MEMBER
- JONATHAN COLMAN — BOARD MEMBER
- KATHARINE WODELL — BOARD MEMBER
- LAUREN LYNCH — BOARD MEMBER
- NANCY CHAFFETZ — PRESIDENT
- RANDI GLICKBERG — BOARD MEMBER
- RAY YANG — TREASURER
- ROBERT HERRMANN — CHAIR
relationships · 45
Who they work with
- Arnhold Foundation Funder — Foundation funder of Broadway Mall Association Inc in 2024
- ArteLatAm Partner — Partnered to sponsor and support the public launch of the Pablo Caviedes: The Unknown Way exhibition in 2025.
- Beatrice Snyder Foundation Funder — Foundation funder of Broadway Mall Association Inc in 2024
- Bloomberg Philanthropies Funder — Conservationist sponsor of the Spring Gala 2026.
- Bloomberg Philanthropies Funder — Funder of Broadway Mall Association Inc in 2024
- Church of the Intercession Partner — Hosts BMA’s uptown office in Hamilton Heights.
- Columbia University Partner — 2024 supporter and institutional partner of Broadway Mall Association Inc
- Columbia University Partner — Collaborates with BMA on air and soil research related to the ecological impact of the malls.
- Columbia University Irving Medical Center Partner — 2024 supporter and institutional partner of Broadway Mall Association Inc
- Columbia University Irving Medical Center Partner — Botanist-level supporter of the Spring Gala 2026.
- Columbia University’s Teachers College Partner — Collaborated to develop an art curriculum for teachers accompanying the Sean Scully exhibition.
- Community League of the Heights Partner — Collaborated to connect the Pablo Caviedes exhibition with local students and facilitate artist engagement at a Washington Heights public school.
- Community League of the Heights Partner — Supports planting, composting, and volunteer stewardship efforts on the Broadway malls.
- Con Edison Partner — Corporate partner supporting planting, composting, and volunteer events on the Broadway malls.
- Future Green Studio Partner — Commissioned to develop a Restoration and Management Plan for the ecological redesign and long-term care of the Broadway malls.
- Future Green Studio Partner — Hired to develop a comprehensive Restoration and Management Plan for the Broadway Malls.
- Goddard Riverside Partner — Collaborates on workforce development through the Green Keepers program, employing and training local residents for horticultural and sanitation work.
- Greenacre Foundation Funder — Foundation funder of Broadway Mall Association Inc in 2024
- Hank Orenstein Partner — Leads walking tours and donates proceeds to the Broadway Mall Association.
- Harlem Community Development Corporation Partner — Presenting sponsor of the Spring Gala 2026.
- Harlem Grown Partner — Collaborates on community-driven urban agriculture efforts in West Harlem.
- Harlem Studio Playground Partner — Partnered on the Urban Nature Pop Up event at 146th Street.
- NYC Bird Alliance Partner — Partners with BMA to survey bird and pollinator usage of the malls, informing ecological restoration efforts.
- NYC Department of Parks & Recreation Government — Ex-officio board membership held by senior officials from the NYC Department of Parks & Recreation.
- NYC Department of Parks & Recreation Government — Partner in maintaining and stewarding the Broadway mall green spaces.
- NYC Parks Government — Coordinates with NYC Parks Department to present public art exhibitions on the Broadway malls.
- NYC Parks Partner — Partnership to co-lead an eight-phase renovation of the Broadway Malls and ongoing stewardship.
- New York Presbyterian Hospital Partner — 2024 supporter and institutional partner of Broadway Mall Association Inc
- NewYork-Presbyterian Partner — Benefit Committee member supporting the Spring Gala 2026.
- Reaching for the Arts Partner — Choir provided holiday music for BMA's annual winter lighting ceremony.
+ 15 more
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Engaged Green Space Stewardshipmethodology: community_stewardshipBy integrating community stewardship, public art, and cultural programming into green space management, we strengthen neighborhood cohesion and increase public investment in urban greening, because shared ownership and place-based identity lead to sustained engagement and revitalization.
- Ecological Restoration for Urban Resiliencemethodology: ecological_restorationBy restoring native plant communities and rewilding urban green spaces, we create climate-resilient landscapes that support biodiversity and ecological connectivity, because native ecosystems are more adaptive to environmental stressors and provide habitat for pollinators and migratory species.