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540WMAIN INC
Rochester, NY · EIN 842870050 · Form 990 · FY2022 · NTEE A20 · Arts, Culture & Humanities · Small ($100K-$1M) · 540westmain.org
revenue
$229K
expenses
$296K
net assets
$-48K
employees
8
volunteers
33
program ratio
86%
mission · from form 990

540WMain, Inc. serves as a virtual hub that brings people together. We engage our community through antiracist, accessible, and compelling digital and virtual content, centering Black and Indigenous thinkers and creators. Our educators and our content provide the tools needed to dismantle racism at personal, institutional, and policy levels.

profile · synthesized from sources

540WMain, Inc. is a Rochester-based nonprofit that operated from 2016 to 2025, advancing antiracist education through arts and community programming. It served as a virtual and grassroots hub for social justice, centering Black and Indigenous voices. The organization concluded its operations with a legacy exhibition to archive and celebrate its nine years of work.

named programs · 1 · from sources

What they call their work

540WMain Legacy Exhibition
A one-night event in December 2025 that celebrated and archived nine years of grassroots social justice education, featuring visual art, storytelling, and archival materials
activities · 2 groups

What they do

  • Arts Education Access Programs 1 activity
    • Hosts arts and community education programs to advance equity and justice
      Conducts arts-based and educational initiatives aimed at advancing social equity and justice, with a focus on community engagement and learning. Operated as a grassroots hub in Rochester from 2016 to 2025.
  • Curated Art Exhibitions and Public Displays 1 activity
    • Organizes Legacy Exhibition and preserves organizational archives
      Curated and hosted a final Legacy Exhibition featuring visual art, storytelling, and archival materials to reflect on nine years of community-centered work; includes ongoing preservation of organizational records and historical content.
financials · form 990 · fy2022
revenue
Total revenue$229K
Contributions & grants$207K90%
Program service revenue$22K10%
Investment income$30%
Other revenue$0
expenses
Total expenses$296K
Program expenses86%
Admin / overhead12%
Fundraising3%
Salaries & benefits$202K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$2K
Cash$2K
Investments$0
Liabilities$50K
Net assets$-48K
Liquid reserves0.1 mo
2 years on record · 2020–2022 · YoY revenue +132.0%
leadership · form 990 part vii · fy2022

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Calvin Eaton Executive Director/Treasurer 40 $60K
board members · 10
  • Adrienne Pettinelli — Director
  • Adrija Bhattacharjee — Director
  • Aldi Priyanto — Director
  • Austin Retzlaff — Chair
  • Elianor MA — Director
  • Jamia Williams — Director
  • Jonathan Meagher-Zayas — Director
  • Meg DeCausemaker — Director
  • Ronalyn Pollack — Director
  • Stacy Marie Lawrence — Director
relationships · 2

Who they work with

  • Community-Centric Fundraising Network — Follows the principles of Community-Centric Fundraising in its development practices.
  • The Yards Rochester Partner — Hosted the 540WMain Legacy Exhibition event.
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Antiracist Arts and Education for Systemic Change
    methodology: antiracist_education
    By integrating arts and community education within an antiracist framework, we advance equity and disrupt systemic injustice, because creative and collective learning fosters deeper engagement and empowers communities to challenge personal, institutional, and policy-level racism.
  • Community-Centric Fundraising as Non-Transactional Solidarity
    methodology: community-centric fundraising
    By encouraging reflective and values-aligned donor engagement, we cultivate sustainable support that centers community power rather than transactional giving, because non-transactional relationships strengthen movement-building and uphold antiracist principles.