named programs · 4 · from sources
What they call their work
E15
Youth basketball team within the City Rocks organization, composed of high school-aged players from various locations in New York and nearby states.
E16
Youth basketball team in the City Rocks program, focused on developing elite high school players, many of whom are 16–17 years old and from across New York State.
EYBL Team
Competitive youth basketball team participating in the Nike Elite Youth Basketball League, featuring players primarily from upstate New York and surrounding regions.
Rocks 360
In-house player development program providing holistic support including college placement, skill training, NIL negotiation assistance, and financial advising for elite athletes aiming for Division I basketball careers.
activities · 4 groups
What they do
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Youth Soccer Development Programs 2 activities
- Skill development training with USA Basketball-certified trainersOffers skill development training for elite youth basketball players led by USA Basketball-certified trainers to enhance athletic performance.
- Youth basketball program for elite players in the Capital DistrictOperates a long-term youth basketball program for elite players in the Capital District of upstate New York, fielding a team that competes in the 2026 EYBL league and includes participants from New York and other regions.
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College Access and Success Support 1 activity
- Academic and athletic placement advisingProvides high school and college placement support through in-house advisors to maximize playing time and exposure for youth basketball athletes.
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Youth Basketball Development Programs 1 activity
- Long-term player development and holistic planningProvides multi-year participation opportunities and develops individualized, long-term holistic plans for elite basketball players in collaboration with coaches and advisors, with documented cases of players participating for at least nine years.
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Financial Coaching and Credit Counseling 1 activity
- NIL negotiation and financial advising servicesOffers NIL negotiation support and long-term financial planning services to youth athletes through experienced advisors, supporting players in managing name, image, and likeness opportunities and financial futures.
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financials · form 990 · fy2023
revenue
Total revenue$270K
Contributions & grants$00%
Program service revenue$270K100%
Investment income$10%
Other revenue$0
expenses
Total expenses$305K
Program expenses98%
Admin / overhead2%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineOther
balance sheet
Total assets$-26K
Cash$8K
Investments$0
Liabilities$0
Net assets$-26K
Liquid reserves0.3 mo
5 years on record · 2019–2023 · YoY revenue +24.5%
leadership · form 990 part vii · fy2023
Who runs it
board members · 6
- Anthony Marino — CHAIRMAN
- BERNETT MARION — TREASURER
- Corri Whallen — VICE CHAIRMAN
- Eric Cooper — SECRETARY
- James Hart — PRESIDENT
- Tom Huerter — Director
relationships · 2
Who they work with
- NIKE Partner — Partnered with Nike, as indicated by "NIKE TEAM SUBTITLE" on the website.
- YouTube Partner — Streams live basketball games and content through YouTube platform.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Faith-Based Youth Development Through Sportsmethodology: faith-based_youth_sportsBy using competitive basketball as a platform, the organization engages youth in personal and spiritual development, because shared athletic experiences create relational access points for mentorship and faith formation.
- Holistic Long-Term Player Development Modelmethodology: holistic-developmentBy integrating athletic, academic, and financial development into long-term plans, the organization supports sustained personal growth, because coordinated support across life domains increases resilience and post-sports success.