named programs · 5 · from sources
What they call their work
Dr. Joel Sheinfeld Urology Institute
Integrated urology center offering robotic surgery, uro-oncology, and advanced reconstructive care, serving regional and national referrals.
Emergency and Trauma Care
Program supporting care for patients during and after missile attacks, including protected infrastructure and emergency response protocols.
Genetics Institute
Research and clinical program led by Prof. Ohad Birk focused on hereditary diseases in Jewish and Bedouin populations, including carrier screening and prenatal diagnosis.
Legacy Heritage Oncology Center & Dr. Larry Norton Institute
Comprehensive cancer center providing state-of-the-art treatment and research under one roof, serving over 15,000 patients annually in the Negev.
New Neonatal Care Center at Soroka
Missile-proof facility expanding neonatal intensive and intermediate care capacity from 58 to 88 beds, designed for family-centered care.
activities · 8 groups
What they do
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Comprehensive Women's Health Services 1 activity
- Advancing neonatal and premature infant careProvides advanced neonatal care to thousands of newborns annually and is constructing a four-story, missile-proof Neonatal Care Center with expanded capacity from 58 to 88 beds, including NICU and family support spaces, scheduled for completion by end of 2026.
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Rare Genetic Disease Research and Advocacy 1 activity
- Conducting genetic research and implementing carrier screening programsConducts research into the molecular basis of over 50 human genetic diseases prevalent in Arab and Jewish populations and implements wide-scale carrier screening programs that have reduced infant mortality by 30% in the Bedouin community and nearly eradicated certain hereditary diseases in specific Jewish groups.
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International Emergency Medical Relief 1 activity
- Delivering emergency and trauma care during conflictProvides emergency medical care and maintains hospital operations during crises, including protecting patients and staff during a ballistic missile attack on June 19 and delivering humanitarian support during the Swords of Iron War.
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Hospital and Medical Center Support 1 activity
- Funding healthcare services and infrastructure at Soroka Medical CenterRaises and allocates funds to support the operations, medical services, and capital development of Soroka University Medical Center in Beersheva, Israel, serving over 1.2 million residents in the Negev region.
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Holocaust Survivor Support Services 1 activity
- Operating patient support and community programsRuns the Flowers for Life program, which provides flowers or floral therapy to patients, and supports care programs for Holocaust survivors at Soroka Medical Center.
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Comprehensive Cancer Care and Survivorship 1 activity
- Providing comprehensive cancer care and treatmentSupports the Legacy Heritage Oncology Center and Dr. Larry Norton Institute at Soroka Medical Center, which treats over 15,000 cancer patients annually and includes a 15,000-square-meter, six-floor facility dedicated to oncology services.
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Patient and Family Support Services 1 activity
- Supporting rehabilitation, spiritual counseling, and specialized medical servicesProvides support for rehabilitation medicine, spiritual counseling, preimplantation genetic testing, pediatric ambulatory care, obstetrics and gynecology ultrasound services, and protected operating rooms at Soroka Medical Center.
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Uncategorized 1 activity
- Providing urology services through the Dr. Joel Sheinfeld InstituteSupports the Dr. Joel Sheinfeld Urology Institute, inaugurated in 2024, which consolidates clinical care, advanced operating rooms, ambulatory services, and research in a dedicated facility.
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financials · form 990 · fy2024
revenue
Total revenue$5.13M
Contributions & grants$4.47M87%
Program service revenue$38K1%
Investment income$192K4%
Other revenue$433K
expenses
Total expenses$3.52M
Program expenses90%
Admin / overhead8%
Fundraising2%
Salaries & benefits$317K
Grants paid out$2.96M
Largest expense lineCompensation
balance sheet
Total assets$5.18M
Cash$4.31M
Investments$0
Liabilities$9K
Net assets$5.17M
Liquid reserves14.7 mo
4 years on record · 2020–2024 · YoY revenue -58.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| RACHEL A HEISLER | EXECUTIVE DIRECTOR | 40 | $225K |
board members · 16
- ANGELA RETELNY — DIRECTOR
- CARLOS GUTIERREZ — PRESIDENT
- CAROLINE FRIEDFERTIG — DIRECTOR
- DAVID KIMIABAKHSH — DIRECTOR
- DVORA FIELDS — SECRETARY
- HENRI BOLL — DIRECTOR
- HILLEL CAPLAN — TREASURER
- ITAY WISER — DIRECTOR
- JAY SELMAN — DIRECTOR
- JULIE RATNER — DIRECTOR
- MINDY GALE — DIRECTOR
- PEDRO LICHTINGER — VICE PRESIDENT
- RAN DANIEL — DIRECTOR
- RUTH STEINBERG — DIRECTOR
- STEVEN WOLF — DIRECTOR
- THERESE ROSENBLATT — DIRECTOR
relationships · 9
Who they work with
- Dr. Joel Sheinfeld Partner — Namesake and likely donor partner for the Urology Institute at Soroka Medical Center.
- Dr. Larry Norton Partner — Namesake and likely collaborator in the development of the oncology institute.
- Legacy Heritage Foundation Partner — Funding partner supporting the establishment of the Oncology Center.
- Soroka Medical Center Partner — Affiliated medical center in Israel that American Friends of Soroka Medical Center supports through fundraising and advocacy.
- Soroka Medical Center Partner — American Friends of Soroka Medical Center supports the establishment of a new Neonatal Care Center at Soroka Medical Center.
- Soroka Medical Center Partner — Collaborates with Soroka Medical Center to advance genetic research and clinical applications.
- Soroka Medical Center Partner — Primary affiliated medical institution supported by American Friends of Soroka Medical Center.
- Soroka Medical Center Partner — Primary beneficiary and operational partner in delivering healthcare in the Negev region.
- Soroka University Medical Center Partner — Primary beneficiary of funds raised; located in Beersheva, Israel
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Emergency Medical Readiness and Wartime Responsemethodology: emergency_crisis_responseBy implementing rapid emergency protocols and coordinated staff responses during active conflict and missile attacks, the organization ensures continuity of healthcare delivery because maintaining operational readiness under threat preserves patient safety and system resilience.
- Equitable Healthcare as a Model of Peaceful Coexistencemethodology: peaceful_coexistence_healthcare_modelBy delivering high-quality, equitable healthcare to all populations regardless of background in a diverse and often conflicted region, the organization fosters social cohesion because shared access to life-saving services builds trust and normalizes cooperation across ethnic and religious lines.
- Family-Centered Care Improves Infant Outcomesmethodology: family-centered careBy keeping parents close to their newborns during hospitalization, particularly for premature or critically ill infants, the organization improves health outcomes because family presence enhances emotional stability, bonding, and physiological recovery in neonates.
- Integrated Model of Clinical Care, Research, and Educationmethodology: integrated_clinical_research_educationBy integrating clinical care with translational research and medical education, the organization advances treatment innovation and quality because embedding science and training within patient care accelerates the adoption of evidence-based practices and builds sustainable expertise.