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AMPLIFY EQUITY INC

ELMIRA, NY · EIN 161568466 · Form 990 · FY2024 · NTEE S30 · Community Improvement · Small ($100K-$1M) · amplifyequity.com
revenue
$355K
expenses
$263K
net assets
$162K
employees
2
volunteers
7
program ratio
72%
mission · from form 990

TO SUPPORT COMMUNITY DEVELOPMENT AND PROMOTE RACIAL AND ECONOMIC EQUITY AMONGST LOW INCOME AND HISTORICALLY MARGINALIZED COMMUNITIES THROUGH CHARACTER-BASED LOANS, EDUCATION, AND MENTORING.

profile · synthesized from sources

Amplify Equity Inc. supports community development and economic equity for low-income and historically marginalized communities in New York State. The organization provides character-based small loans, business mentoring, and educational programs to help entrepreneurs launch and grow sustainable businesses. It focuses on building generational wealth and transforming businesses from survival mode to long-term success.

irs program accomplishments · form 990 part iii · fy2022

What they reported doing

  1. #1 primary $597K
    INDIVIDUAL DEVELOPMENT ACCOUNTS:INDIVIDUAL DEVELOPMENT ACCOUNTS IS AN ASSET-BUILDING PROGRAM WHEREBY THE SAVINGS OF LOW-INCOME PARTICIPANTS ARE MATCHED TO PROVIDE ASSISTANCE IN PAYING FOR HOME OWNERSHIP OR SMALL BUSINESS SUPPORT.
  2. #2 $207K
    RE-IMAGINING INCLUSIVE SOLUTIONS FOR ENTREPRENEURS (RISE)THIS PROGRAM PROVIDES ACCESS TO AFFORDABLE FINANCING, COMBINED WITH TRAINING AND TECHNICAL ASSISTANCE, TO LOW-INCOME SMALL BUSINESS OWNERS WHO ARE TRADITIONALLY TURNED AWAY FROM MAINSTREAM FINANCIAL INSTITUTIONS.
named programs · 4 · from sources

What they call their work

Business Accelerator
Supports entrepreneurs through a structured program combining education, mentoring, and access to capital; served 130 participants as of latest reporting
Business Courses & Workshops
Delivers online courses and in-person workshops for new and experienced business owners to build skills and confidence in entrepreneurship
Community Loan Fund
Provides small loans under $20,000 to entrepreneurs without requiring credit scores, collateral, or cash down payments; prioritizes character, vision, and community impact
Individual Business Mentoring
Offers customized, long-term 1:1 mentoring to entrepreneurs at all stages of business development, focusing on operational consulting, financial management, and personal well-being
activities · 6 groups

What they do

  • Startup Acceleration & Business Growth Support 5 activities
    • Contributing to job creation and preservation
      Contributes to the creation or preservation of jobs through its small business support programs, with 115 jobs supported during the reporting period.
    • Delivering business development training and counseling
      Provides business development training, seminars, one-on-one counseling, and marketing support to individuals interested in starting or expanding a small business. Served 670 individuals through these services during the reporting period.
    • Providing financial assistance, education, and mentoring to underserved entrepreneurs
      Offers a comprehensive suite of services including financial assistance, business education, and one-on-one mentoring to support underserved entrepreneurs, particularly people of color, women, justice-impacted individuals, and low-income individuals. Programs include self-paced online courses, in-person workshops, and ongoing mentoring to strengthen and scale small businesses.
    • Providing mentoring to entrepreneurs
      Delivers extensive mentoring support to entrepreneurs, providing over 1,900 hours of one-on-one mentoring to help participants grow and scale their businesses.
    • Running a Business Accelerator program
      Operates a Business Accelerator program that supports entrepreneurs through free self-paced online courses, in-person workshops, and tailored one-on-one mentoring. Supported 130 participants through the program during the reporting period.
  • Community Festival & Event Production 1 activity
    • Co-organizing the annual Latine Festa
      Co-organizes the annual Latine Festa during Hispanic Heritage Month to promote cultural pride and civic engagement within the community.
  • Small Business and Nonprofit Lending 1 activity
    • Disbursing community loans to small businesses
      Provides affordable loans of up to $20,000 with 5-year terms and an 8% starting interest rate, offering annual interest rate reductions for consistent payment history. In the reporting period, disbursed over $413,000 in community loans to support small businesses excluded from mainstream financial institutions.
  • Financial Literacy Education Programs 1 activity
    • Operating an Individual Development Accounts (IDA) program
      Runs an Individual Development Accounts program that matches savings of low-income participants to help them achieve goals related to home ownership, education, or small business development. In the reporting period, matched savings for 6 participants.
  • Local Business Financing and Incentives 1 activity
    • Running a pilot stipend program for underserved entrepreneurs in Broome County
      Provides $500 monthly stipends for 10 months and business guidance to underserved entrepreneurs in Broome County through the Amplifying Opportunity pilot program.
  • Women Entrepreneurs Grant Programs 1 activity
    • Supporting women of color entrepreneurs with stipends and business guidance
      Provides up to $10,000 annually in monthly stipends to a cohort of 10 women of color entrepreneurs in Tompkins County through the Amplifying Opportunity program, along with business guidance and support.
financials · form 990 · fy2024
revenue
Total revenue$355K
Contributions & grants$345K97%
Program service revenue$00%
Investment income$9K3%
Other revenue$0
expenses
Total expenses$263K
Program expenses72%
Admin / overhead28%
Fundraising0%
Salaries & benefits$197K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$442K
Cash$154K
Investments$0
Liabilities$279K
Net assets$162K
Liquid reserves7.0 mo
4 years on record · 2020–2024 · YoY revenue +140.9%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
LINDSAY WOLF EXECUTIVE DIRECTOR 40 $84K
board members · 7
  • ASIA JOHNSON — MEMBER
  • JACKIE COUNCIL — CHAIR
  • KEVIN MIETLICKI — TREASURER/SECRETARY
  • LESLYN MCBEAN-CLAIRBORNE — VICE-CHAIR
  • MIKE KATZ — MEMBER
  • TANYA HERNANDEZ — MEMBER
  • TILISA STUBBS — MEMBER
relationships · 25

Who they work with

  • Alternatives Federal Credit Union (AFCU) Partner — Kevin Mietlicki is President and CEO of AFCU, a CDFI Community Development Credit Union in Ithaca, NY, working to serve historically underserved communities.
  • Beautifully Charcuterie Partner — Supported Jennifer Phelps of Beautifully Charcuterie in Ithaca, NY in overcoming barriers to entrepreneurship.
  • Binghamton Small Business Development Center Partner — Partner in the Amplifying Opportunity in Broome County program, providing collaborative guidance for underserved entrepreneurs.
  • Boranica Partner — Supported Crystal and Anddy Reynoso of Boricana in Elmira, NY to promote cultural diversity through food and community engagement.
  • CDFI Fund Government — Uses CDFI Fund's map to determine eligibility in designated CDFI areas.
  • Chamber of Commerce of Broome and Tompkins County Partner — Nick Romo is involved with the Chamber of Commerce of both Broome and Tompkins County.
  • Cornell University Partner — Richard Furnas is a Teaching Associate at Cornell University.
  • Greater Binghamton Realtor Association Partner — Catrina Romo is involved with the Greater Binghamton Realtor Association.
  • Greater Ithaca Activities Center (GIAC) Partner — Dr. Leslyn McBean-Clairborne serves as Executive Director of GIAC, an inclusive, social justice community center in Ithaca.
  • Holy Grounds Coffee Shop Partner — Provided support to Tina Smith of Holy Grounds Coffee Shop in Elmira, NY to grow her business and strengthen community vibrancy.
  • Ithaca Board of Realtors Partner — Catrina Romo is involved with the Ithaca Board of Realtors.
  • Ithaca College Partner — Catrina Romo graduated from Ithaca College and serves on its Business Advisory Council.
  • Ithaca Rotary Partner — Nick Romo and Catrina Romo are involved with Ithaca Rotary.
  • Latino Civic Association Partner — Nick Romo has been involved with the Latino Civic Association.
  • Latino Civic Association of Tompkins County Partner — Stacey Dimas serves as Treasurer, supporting efforts to foster unity, strengthen Latino identity, and promote civic engagement.
  • Legacy Foundation of Tompkins County Partner — Supports mobile workshops for the Business Accelerator program in Tompkins County.
  • NYS Women’s Inc. Binghamton Chapter Partner — Catrina Romo is an active member.
  • National Association of Insurance and Financial Advisors Partner — Catrina Romo is an active member.
  • Park Foundation Partner — Partner in the Amplifying Opportunity in Our Community program, providing support for stipends and services in Tompkins County.
  • Pickleball Mania Partner — Provided support to Lesa Carter’s Pickleball Mania in Ithaca, NY, including listening and funding for expansion.
  • The Juice Collective Partner — Supported LaTeka Cooke-Davis of The Juice Collective in Elmira, NY with funding and mentoring.
  • Toastmasters International Partner — Nick Romo is involved with Toastmasters International.
  • Ujeni Foundation Partner — Supports the Amplifying Opportunity in Broome County pilot program with funding.
  • United Way of Broome County Partner — Supports the Amplifying Opportunity in Broome County pilot program with funding.
  • YMCA Youth Sports Partner — Nick Romo has been involved with YMCA Youth Sports.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Character-Based Lending with Holistic Support
    methodology: character-based_lending
    By evaluating entrepreneurs on personal character, vision, and community potential rather than traditional financial metrics, we increase access to capital for marginalized individuals; because this is combined with education and mentoring, it produces greater business success and economic stability in excluded communities.
  • Long-Term, Personalized Mentoring Integrated with Financial Services
    methodology: integrated_support_model
    By providing time-unlimited, individualized mentoring alongside financial support, we produce sustained business development and resilience because ongoing guidance builds capacity, trust, and adaptive learning that short-term programs cannot.
  • Stipend-Supported Entrepreneurship to Reduce Financial Barriers
    methodology: stipend_supported_entrepreneurship
    By combining direct financial stipends with education and mentoring, we enable under-resourced entrepreneurs to focus on growth without survival pressures, because reducing immediate financial stress increases program engagement and long-term business viability.