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Caring Across Generations Inc

New York, NY · EIN 883652843 · Form 990 · FY2024 · NTEE E01 · Health Care · Large ($10M-$50M) · caringacross.org
revenue
$17.8M
expenses
$9.4M
net assets
$8.6M
employees
44
volunteers
7
program ratio
73%
mission · from form 990

To change our culture and policy in America to value and support caregiving.

profile · synthesized from sources

National advocacy organization working to transform cultural norms and policies around caregiving in the United States. Focuses on securing universal access to child care, aging and disability care, and paid leave through policy advocacy, narrative change campaigns, and coalition-building. Founded in 2011 by Ai-jen Poo and Sarita Gupta, the organization centers the voices of caregivers, care workers, and care recipients in its work.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $1.62M
    Advocacy: We advocate for policies supporting care workers, family caregivers, and care recipients through universal access to aging and disability care, paid leave, and child care. Our policy team works at state and national levels to build bipartisan support for policy change, while providing analysis and education to policymakers and grassroots advocates about the care economy.
  2. #2 $2.13M
    Narrative Change: We transform narratives by partnering with artists, storytellers, and culture makers to shift how society views care. Through storytelling campaigns across film, TV, and new media, we're replacing entrenched narratives with new ones that portray care as a universal issue requiring collective solutions.
named programs · 5 · from sources

What they call their work

Care Fellowship
Four-month virtual leadership development program for caregivers and care recipients, offering training in organizing, policy advocacy, storytelling, and culture change; includes a $1,500 stipend and builds a national network of advocates.
Care on Tour
Multi-state bus tour amplifying caregiver stories and building public and political support for care infrastructure through direct engagement and storytelling.
CareFest
Annual gathering convening leaders from business, entertainment, policy, and philanthropy to advance the future of care; inaugural event hosted in Los Angeles in 2023 with 500 attendees.
Creative Care Council
Cohort of celebrities with personal care experiences who use their platforms in entertainment and media to advocate for care policy and cultural change.
Storyline Partners
National network launched with Caring Across Generations' leadership to promote inclusive narratives about care in film, TV, and media by partnering with artists and culture makers.
activities · 8 groups

What they do

  • Healthcare Policy Advocacy 3 activities
    • Advances care policy through research and publications
      Co-publishes policy reports such as "Designing Universal Family Care" and publishes books like "The Age of Dignity," supported by national tours and events to advance public dialogue on care systems.
    • Advocates for federal care investments and executive action
      Advocates in Congress and with national leaders for federal investments in care systems and achieved a historic executive order from President Biden with 50 directives to improve child care, aging and disability care, and care workforce quality.
    • Organizes national and state-level care advocacy networks
      Conducts organizing through the Care Can’t Wait Coalition and State Care Network, and runs multi-state bus tours and vigils to elevate caregiver stories and influence policymakers.
  • Long-Term Care Advocacy & Provider Support 2 activities
    • Advocates for state-level care legislation
      Advocated for the passage of landmark state laws including Hawaii’s Kupuna Caregivers Act and Washington’s Long-Term Care Trust Act, establishing caregiver benefits and long-term care funding.
    • Conducts one million care conversations
      Engages caregivers, older adults, disabled people, and families in surveys, discussion groups, and one-on-one conversations to inform the future of care systems and address care affordability challenges.
  • Medicaid Health Home Care Coordination 1 activity
    • Advocates for home and community-based care through Medicaid
      Advocates for home and community-based aging and disability care via Medicaid, which serves nearly 80 million people in the United States, including supporting state applications like Ohio’s Balancing Incentive Program.
  • Policy Advocacy & Research 1 activity
    • Advocates for inclusive care policies
      Advocates at state and national levels for policies that ensure universal access to aging and disability care, paid leave, and child care, preventing individuals from choosing between care, dignity, and financial stability.
  • Leadership & Policy Dialogue Forums 1 activity
    • Hosts national care movement gatherings and events
      Hosts large-scale events such as CareFest and a three-day immersive event in New York City, convening hundreds of leaders from policy, business, entertainment, and philanthropy to advance the care movement through dialogue, storytelling, and policy development.
  • Leadership Development Programs 1 activity
    • Operates Care Fellowship leadership development program
      Runs a four-month virtual leadership program for caregivers and care recipients, including five regional and national cohorts of 100 participants annually, with mentorship, training in organizing and policy advocacy, and a $1,500 stipend for participation.
  • Public Awareness and Educational Outreach 1 activity
    • Partners to shift public narratives on care
      Collaborates with national, regional, and culture change organizations to shift public perception of care through media engagement, national ad campaigns, and partnerships with artists and culture makers.
  • Uncategorized 3 activities
    • Conducts storytelling campaigns to shift cultural narratives
      Produces and shares caregiving stories through film, TV, new media, social media, live Moth events, and NPR broadcasts to reframe care as a universal, collective responsibility.
    • Launches Creative Care Council for celebrity advocacy
      Establishes and supports the Creative Care Council, a cohort of celebrities who use their platforms in media, entertainment, and fashion to advocate for care policy and cultural change.
    • Supports narrative change through Storyline Partners
      Plays a leading role in founding and shaping Storyline Partners, a network dedicated to advancing inclusive narratives in film and television to support care reform.
financials · form 990 · fy2024
revenue
Total revenue$17.76M
Contributions & grants$17.58M99%
Program service revenue$158K1%
Investment income$7K0%
Other revenue$7K
expenses
Total expenses$9.36M
Program expenses73%
Admin / overhead17%
Fundraising10%
Salaries & benefits$5.74M
Grants paid out$843K
Largest expense lineCompensation
balance sheet
Total assets$8.91M
Cash$2.66M
Investments$0
Liabilities$282K
Net assets$8.62M
Liquid reserves3.4 mo
2 years on record · 2023–2024 · YoY revenue +5818.5%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 6
NameTitleHours/wkCompensation
Roberta Capobianco Chief of Staff 40 $207K
Nicole Jorwic Chief Program Officer 40 $207K
Sade Dozan Chief of Operations and Development 40 $169K
Linda Capato Sr Dir Partnerships and Engagement 40 $155K
Rhonda Coleman Director of Human Resources 40 $144K
Ai-jen Poo Secretary/ Executive Director 20 $93K
board members · 4
  • Bridgit Antoinette Evans — Director
  • Maria Town — Director
  • Mariana Viturro — Board Chair
  • Sarita Gupta — Treasurer
relationships · 18

Who they work with

  • 2025 Sponsors Partner — Collaborated with sponsors to support the CareFest 2025 event
  • Ai-jen Poo Partner — Leader engaged with Care Fellows at events such as CareFest, indicating active involvement in the fellowship program.
  • Bradley Cooper Partner — Collaborated on a caregiving documentary preview screened at CareFest.
  • Care Can’t Wait Coalition Partner — Collaborates with Caring Across Generations on the One Million Care Conversations initiative.
  • Care Can’t Wait coalition Coalition — Member of the Care Can’t Wait coalition working to advocate for care policies and shift cultural values around care.
  • Care Network Network — National community of state and local partners collaborating to strengthen care infrastructure.
  • Give Not Take Media Partner — Collaborates on film, television, and narrative change projects to shift cultural perceptions of care.
  • Life With Grams Partner — Platform for sharing caregiving experiences and building community among caregivers.
  • National Academy for Social Insurance Partner — Collaborated to produce the landmark report "Designing Universal Family Care"
  • New America Partner — Research collaborator with Caring Across Generations on the One Million Care Conversations initiative.
  • One Million Care Conversations Partner — Initiative to engage one million people in national dialogue about care
  • PBS Partner — Partner organization for the distribution of a caregiving documentary developed with Creative Care Council members.
  • Richard Lui Partner — Delivered a keynote speech at CareFest as part of the Creative Care Council.
  • Storyline Partners Coalition — Caring Across Generations played a leading role in establishing and shaping this network promoting inclusive narratives in entertainment
  • Urban Institute Partner — Research collaborator with Caring Across Generations on the One Million Care Conversations initiative.
  • artists Partner — Partners with artists to create storytelling campaigns that shift public narratives about care.
  • culture makers Partner — Works with culture makers to advance new narratives about care through film, TV, and new media.
  • storytellers Partner — Collaborates with storytellers to transform societal views of caregiving through media campaigns.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Cultural Narrative Change Through Storytelling and Media
    methodology: cultural_narrative_change
    By shifting cultural narratives around care through personal stories, art, and media partnerships, we increase public recognition of care as a shared responsibility and drive policy change because narrative transformation precedes political will.
  • Equity-Centered Systems Change
    methodology: equity-centered_systems_change
    By repairing the care system for the most marginalized, we create a stronger universal infrastructure because equitable solutions for those with greatest need benefit everyone in the system.
  • Integrated Policy and Grassroots Power Building
    methodology: integrated_care_framework
    By combining policy advocacy, research, grassroots organizing, and cultural strategies into a unified model, we produce systemic change because sustained reform requires simultaneous pressure across institutional and cultural domains.
  • Lived Experience as Foundational Expertise
    methodology: lived_experience_leadership
    By centering the leadership and voices of care recipients and caregivers in advocacy and strategy, we generate more authentic and effective change because lived experience is critical to designing equitable, functional care systems.
  • Local-to-National Systems Transformation
    methodology: local_to_national_policy_change
    By addressing care needs at the community level, we identify scalable models that inform national policy change because locally grounded solutions are more adaptable and politically viable when expanded.