irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $1.44MMUSEUM/THEATRE OPERATIONS:EL MUSEO IS OPEN THURSDAY THROUGH SUNDAY FROM 11 AM TO 5 PM. IN ADDITION TO ITS EXHIBITIONS, EDUCATIONAL AND PUBLIC PROGRAMS, AND CULTURAL CELEBRATIONS, THE MUSEUM OFFERS VISITOR AMENITIES INCLUDING COAT CHECK AND A MUSEUM SHOP. VISITORS ARE ENCOURAGED TO RESERVE TIMED TICKETS IN ADVANCE; WALK-INS ARE ACCOMMODATED AS SPACE PERMITS.EL TEATRO IS A HISTORIC PERFORMANCE SPACE AND ONE OF THE FEW PROSCENIUM ARCH VENUES ON THE UPPER EAST SIDE OF MANHATTAN, FEATURING AN ORCHESTRA PIT AND SEATING FOR APPROXIMATELY 500 GUESTS. RECOGNIZED FOR ITS INTIMATE SCALE, LANDMARK-QUALITY INTERIORS, AND REMARKABLE SERIES OF 30-FOOT MURALS AND STAINED-GLASS ROUNDELS, EL TEATRO IS WELL SUITED FOR CONCERTS, LECTURES, FILM SCREENINGS, AWARD CEREMONIES, PERFORMANCES, CONFERENCES, AND COMMUNITY GATHERINGS. DURING FISCAL YEAR 2025, EL MUSEO CONTINUED TO DEVELOP MULTI-YEAR RENTAL PARTNERSHIPS WITH CULTURAL AND COMMUNITY ORGANIZATIONS, SUPPORTING BOTH EARNED REVENUE GROWTH AND THE MUSEUM'S ROLE AS A NEIGHBORHOOD ANCHOR. EL TEATRO ALSO HOSTED PROGRAMMING ALIGNED WITH THE MUSEUM'S MISSION, INCLUDING PERFORMANCES, ARTIST EVENTS, AND COMMUNITY MEMORIALS.THE MARKETING AND COMMUNICATIONS DEPARTMENT PLAYS A CENTRAL ROLE IN AMPLIFYING EL MUSEO DEL BARRIO'S MISSION BY PROMOTING ITS EXHIBITIONS, EDUCATION AND PUBLIC PROGRAMS, AND COMMUNITY INITIATIVES. WITH A STRATEGIC EMPHASIS ON MEDIA RELATIONS, DIGITAL AND PRINT MARKETING, ADVERTISING, AND SOCIAL MEDIA, THE DEPARTMENT DRIVES ENGAGEMENT ACROSS EL MUSEO'S DIVERSE AUDIENCES OF NEIGHBORS, ARTISTS, VISITORS, AND SUPPORTERS. DURING FISCAL YEAR 2025, THE DEPARTMENT MANAGED MEDIA OUTREACH SUPPORTING ALL THREE MAJOR EXHIBITIONS AND SECURED SIGNIFICANT NATIONAL AND INTERNATIONAL PRESS COVERAGE. IT ALSO OVERSAW COMMUNICATIONS FOR MAJOR PUBLIC PROGRAMS AND CULTURAL CELEBRATIONS, AND BEGAN FOUNDATIONAL WORK ON A COMPREHENSIVE INSTITUTIONAL REBRANDING INITIATIVE INTENDED TO BETTER REFLECT EL MUSEO'S MISSION AND COMMUNITY IDENTITY.
- #2 $462KTHE DIRECTOR'S OFFICE IS EL MUSEO'S THIRD-LARGEST SERVICE AREA IN FY25, DRIVES THE MUSEUM'S LONG-TERM STRATEGIC GROWTH. BY PROVIDING EXECUTIVE LEADERSHIP AND FOSTERING VITAL NETWORKS WITH PRIVATE AND PUBLIC FUNDERS, THE OFFICE ENSURES THE FINANCIAL AND VISIONARY SUPPORT REQUIRED TO ACHIEVE THE MUSEUM'S CORE MISSION.
named programs · 5 · from sources
What they call their work
Mobile Unit
Traveling exhibition van that brings art and educational programming to schools, festivals, and community groups across New York City
Museum Mile Festival
Co-founded in 1979 with other major Fifth Avenue museums, featuring free public access and cultural programming
National Latino Film and Video Festival
Annual festival showcasing Latino filmmakers, first hosted in 1981 and presented in collaboration with cultural institutions
School of Art
Art school offering courses taught by local artists, established in the 1979, located in a firehouse purchased by the museum
Three Kings Day Parade
Annual community parade in East Harlem featuring live animals, costumes, and papier-mâché figures of the Three Kings, initiated in 1978
activities · 9 groups
What they do
-
Regional Arts Advocacy & Promotion 1 activity
- Advocate for cultural equity through institutional collaborationCo-founded the Museum Mile Festival on Fifth Avenue with ten other major cultural institutions to promote broader public engagement with museums and advance cultural visibility.
-
-
Curated Art Exhibitions and Public Displays 1 activity
- Curate and host art exhibitionsOrganizes temporary and permanent exhibitions showcasing Latin American, Caribbean, and Latino art, including scheduled exhibitions such as 'Jangueando: Recent Acquisitions, 2021–2025', 'Coco Fusco: Tomorrow, I Will Become an Island', and 'Sophie Rivera: Double Exposures'. Maintains a permanent collection of over 8,500 objects spanning more than 800 years of artistic heritage.
-
-
Digital Visitor Engagement via Mobile App 1 activity
- Deliver educational programs and guided toursProvides guided tours, educational programming, and resources connected to its collections and exhibitions, with a focus on the art, history, and culture of East Harlem. Offers a bilingual multimedia digital guide via the Bloomberg Connects app to enhance visitor learning.
-
-
Equitable Access Admission Programs 1 activity
- Offer inclusive admission and visitor accessOperates as a Pay-What-You-Can museum, allowing visitors to pay what they can afford. Offers joint admission with the Museum of the City of New York and provides visitor information on hours, location, and access.
-
-
Community Art Education Workshops 1 activity
- Operate community art schoolRuns an art school located in a firehouse at 175 East 104th Street, staffed primarily by local artists, offering instruction and creative development opportunities to the community.
-
-
Museum and Historical Gift Shops 1 activity
- Operate museum retail and digital commerceRuns a retail store, La Tienda, available both in-person during museum hours and online 24/7, offering museum-related merchandise and cultural items.
-
-
Accessibility Services for Cultural Programs 1 activity
- Provide accessible museum facilities and servicesEnsures physical and sensory accessibility through wheelchair-accessible entrances and restrooms, elevator access to upper floors, assistive listening systems in El Teatro, service animal accommodation, and availability of free wheelchairs and stools. Trains educators to support visitors of all abilities.
-
-
Event Venue Rental Services 1 activity
- Rent event spaces for private and public functionsHosts events such as receptions, meetings, private parties, performances, symposiums, and film productions in its facilities, with capacities ranging from 20 to 572 attendees. Offers El Café for catered events with seating for 90 or standing for 250, equipped with audiovisual technology, and provides private access to exhibitions during events.
-
-
Uncategorized 1 activity
- Present public programs and cultural eventsHosts a range of public events including the annual Three Kings Day Parade in East Harlem, FIFA World Cup watch parties, co-presented events like 'Uptown Bounce', and special performances such as the tribute to Tito Puente during the 39th Annual GRAMMY Awards.
-
financials · form 990 · fy2024
revenue
Total revenue$6.61M
Contributions & grants$5.75M87%
Program service revenue$580K9%
Investment income$108K2%
Other revenue$178K
expenses
Total expenses$8.08M
Program expenses71%
Admin / overhead20%
Fundraising9%
Salaries & benefits$4.14M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$8.99M
Cash$2.20M
Investments$789K
Liabilities$1.54M
Net assets$7.46M
Liquid reserves4.5 mo
6 years on record · 2019–2024 · YoY revenue +43.2%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 5
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| PATRICK CHARPENEL | EXECUTIVE DIRECTOR | 35 | $372K |
| CARLOS GALVEZ | DEPUTY EXECUTIVE DIRECTOR | 35 | $269K |
| HEATHER NORGARD | DIRECTOR OF DEVELOPMENT | 35 | $220K |
| EVELYN RIVERA | DIRECTOR OF FINANCE & ADMI | 35 | $217K |
| RODRIGO TEIXERIA LOPES MOURA | CHIEF CURATOR | 35 | $178K |
board members · 20
- AGOSTINA PECHI — TRUSTEE
- AGUSTIN COPPEL LUKEN — TRUSTEE
- ALFONSO BARROS — TREASURER
- ANTONIO BECHARA — CHAIR EMERITUS
- CLAUDIA MARMOLEJO — TRUSTEE
- GABRIELA PALMIERI — SECOND VICE CHAIR
- GILBERTO CARDENAS — TRUSTEE
- ISABEL NAZARIO — FIRST VICE CHAIR
- J PATRICK COLLINS — TRUSTEE
- JUAN DOMINGO BECKMANN — TRUSTEE
- KARLA AZEN HARWICH — CHAIR
- KARLA MARTINEZ DE SALAS — TRUSTEE
- MARCELO ETCHEBARNE — TRUSTEE
- MARIA EUGENIA MAURY — TRUSTEE
- MARIA MARTINEZ DE LA CRUZ — TRUSTEE
- MNICA TAVARES — TRUSTEE
- MNICA VIDAL — TRUSTEE
- PEDRO PEDRAZA — TRUSTEE
- RAMIRO ORTIZ MAYORGA — TRUSTEE
- STANLEY T STAIRS — SECRETARY
relationships · 64
Who they work with
- A24 Partner — Institutional supporter of El Museo del Barrio
- American Express Partner — Institutional supporter of El Museo del Barrio
- American Museum of Natural History Partner — Provided loan of original African artifacts for the exhibition Aspectos de la esclavitud en Puerto Rico
- Andy Warhol Foundation for the Visual Arts Partner — Institutional supporter of El Museo del Barrio
- Art Bridges Foundation Partner — Institutional supporter of El Museo del Barrio
- Assembly Member Eddie Gibbs Government — State-level public supporter of El Museo del Barrio
- Banco Popular Partner — Institutional supporter of El Museo del Barrio
- Bank of America Partner — Institutional supporter of El Museo del Barrio
- Bloomberg Connects Partner — Collaborates on providing a digital guide through the Bloomberg Connects app.
- Bloomberg Philanthropies Partner — Institutional supporter of El Museo del Barrio
- Boys Harbor Partner — Collaborated to relocate the museum to the Heckscher Building at 1230 Fifth Avenue
- Carnegie Corporation of New York Partner — Institutional supporter of El Museo del Barrio
- Charina Endowment Fund Partner — Institutional supporter of El Museo del Barrio
- City of New York Government — Public supporter through city agencies and officials
- Corcoran Gallery of Art Partner — Collaborated on the exhibition Photographs of Mexico: Modotti/Strand/Weston and Four Young Mexican Photographers
- Diane and Bruce Halle Foundation Partner — Institutional supporter of El Museo del Barrio
- East Harlem Partner — Core geographic and cultural focus of the museum's programming and identity
- En Foco Partner — Collaborated on the exhibition La Familia – The Latin Family
- Ford Foundation Partner — Institutional supporter of El Museo del Barrio
- Furthermore Partner — Institutional supporter of El Museo del Barrio
- Getty Foundation Partner — Institutional supporter of El Museo del Barrio
- Goldman Sachs Partner — Institutional supporter of El Museo del Barrio
- Harlem Community Development Corporation Partner — Institutional supporter of El Museo del Barrio
- Henry Luce Foundation Partner — Institutional supporter of El Museo del Barrio
- Henry Street Settlement-Louis Abrons Arts for Living Center Partner — Collaborated on the exhibition Bridge Between Islands: Retrospective Works by Six Puerto Rican Artists in New York
- International Community Foundation Partner — Institutional supporter of El Museo del Barrio
- J.M. Kaplan Fund Partner — Institutional supporter of El Museo del Barrio
- Jacques & Natasha Gelman Foundation Partner — Institutional supporter of El Museo del Barrio
- Jon and Mindy Gray Family Foundation Partner — Institutional supporter of El Museo del Barrio
- Liberty Coca-Cola Partner — Institutional supporter of El Museo del Barrio
+ 34 more
strategies · 8
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Cultural Preservation as Community Educationmethodology: cultural_preservation_and_representationBy preserving and presenting Puerto Rican and Latin American cultural identity, particularly of East Harlem, the museum fosters community engagement and education, because shared cultural heritage strengthens collective identity and promotes inclusive learning.
- Equitable Access Through Flexible Pricing and Inclusion Designmethodology: equitable-access-pricingBy implementing a Pay-What-You-Can admission model and offering discounted event rentals to nonprofits, the museum increases accessibility and inclusivity, because financial and institutional barriers prevent underserved communities from engaging with cultural institutions.
- Inclusive Access Through Adaptive Engagementmethodology: inclusive_education_trainingBy using trained educators to personalize the museum experience for diverse abilities and communication needs, the museum increases inclusivity and meaningful participation, because tailored interaction removes cognitive and sensory barriers to cultural engagement.
- Inclusive Education Through Adaptive Engagementmethodology: inclusive_education_trainingBy training educators to adapt experiences for diverse abilities and communication needs, the museum enhances inclusivity, because personalized engagement enables meaningful participation across cognitive, sensory, and developmental differences.
- Inclusive Engagement Through Adaptive and Mobile Outreachmethodology: mobile_outreachBy using mobile exhibition vans and trained educators who adapt experiences for diverse abilities, the museum expands meaningful access, because physical, cognitive, and geographic barriers limit participation and personalized, decentralized approaches increase reach and relevance.
- Mobile and Digital Outreach as Access Expansionmethodology: mobile_outreachBy bringing art directly to communities via mobile exhibition and offering bilingual digital guides, the museum expands access to cultural content for underserved and remote audiences, because meeting people where they are—physically and linguistically—increases engagement with Latin American and Caribbean heritage.
- Mobile and Digital Outreach to Expand Cultural Accessmethodology: mobile_outreachBy bringing art directly into communities via mobile exhibitions and offering bilingual digital guides, the museum reaches underserved and remote audiences, because physical and linguistic accessibility are critical drivers of equitable cultural engagement.
- Youth Engagement Through Cultural Connectionmethodology: youth_cultural_engagementBy engaging young people with Caribbean and Latin American cultural heritage, the museum cultivates future museum-goers and stakeholders, because early, meaningful exposure to one’s culture fosters identity pride and long-term institutional connection.