What they call their work
What they do
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Regional Economic Development Initiatives 1 activity
- Business and district support servicesProvides marketing assistance and operational support to approximately 3,000 businesses in the district, contributing to local economic vitality and streetscape appeal in the East 60s neighborhood.
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Managed Parking Services 1 activity
- Commercial services operationOperates a publicly accessible parking garage on the Upper East Side with daily hours from 6 a.m. to 11 p.m. and offers custom framing services for posters, lithographs, and paintings with rapid turnaround and competitive pricing.
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Digital Communications and Content Management 1 activity
- Communications and outreach productionProduces and distributes organizational communications including newsletters, directories, website content, and social media to inform and engage the community and stakeholders.
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Neighborhood Civic Engagement 1 activity
- Community advocacy and civic engagementRepresents residents, merchants, and institutions in the East 60s neighborhood of Manhattan to address quality-of-life issues and promote civic engagement. The organization advocates on neighborhood concerns, including opposing developments such as a parking facility at 63rd Street and Second Avenue, which led to the creation of a community forum.
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Community Festival & Event Production 1 activity
- Community events and programmingOrganizes and hosts community events such as a holiday toy drive and sing, a street fair, children’s events, and seasonal gatherings to strengthen neighborhood cohesion and engagement in the East 60s.
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Fundraising for Community and Charitable Initiatives 1 activity
- Fund development and financial sustainabilityConducts fund development activities to secure financial resources in support of the organization’s programs and operations.
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Membership Program Administration 1 activity
- Membership program managementOffers and administers a membership program for community residents and stakeholders, including membership processing, communications, and outreach to support organizational engagement and sustainability.
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Public Space Beautification and Maintenance 1 activity
- Neighborhood beautification and maintenanceConducts ongoing environmental stewardship and beautification efforts in the East 60s, including tree pruning, gardening, graffiti removal, and streetscape improvements. These activities supplement city sanitation and security services to enhance public space quality.
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Urban Park and Public Space Conservation 1 activity
- Public space development and park renovationsPlans and executes capital improvements in public spaces across the East 60s neighborhood, including full renovations and phased developments. Projects include the renovation of Twenty-Four Sycamores Park, completion of Andrew Haswell Green Park Phases IIA and IIB, redesign of Honey Locust Park, development of the East Midtown Greenway segment from 54th to 61st Streets, renovation of Tramway Plaza, and creation of a new plaza at Third Avenue and East 63rd Street in coordination with city agencies.
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Who runs it
- ADRIEN LESSER — Director
- JENNIFER BENICHOU — Director
- JOAN FERRONE — Director
- PHIL CORRANDINI — Director
Who they work with
- 20166 Parking LLC Partner — Manages the car parking facility associated with ESNA
- Avis Rent A Car Partner — Provides car rental services in partnership with ESNA
- Bronze Boutique & Spa Partner — Partner organization offering spray tanning, body scrub, massage, and other spa services, with a 20% discount for first-time visitors
- City of New York Government — Contracts with the City of New York to supplement services in the Madison Avenue BID
- Community Board 8 Partner — Collaborates with Community Board 8 to achieve community goals.
- Constantin Salon on 2nd Ave. Partner — Partner unisex salon providing hair, beard, and nail services delivered by licensed and trained professionals, open daily
- Crystal Nails Shop Partner — Partner shop offering manicure, pedicure, waxing, massage, eyelash tinting, and extensions, with appointments available for teenagers and special spa packages
- Department of Parks & Recreation Partner — Partnered on the redesign and renovation of Twenty-Four Sycamores Park, Andrew Haswell Green Park, Honey Locust Park, and the East Midtown Greenway.
- Dueto Hair & Color Salon Partner — Partner full-service salon with experienced staff educated in the latest trends, offering hair and color services by appointment
- East Side Art Gallery Partner — Operates the custom framing service in partnership with ESNA.
- Economic Development Corporation Partner — Collaborated on the development and completion of Andrew Haswell Green Park Phase IIB and the East Midtown Greenway.
- Eddie's Haircut & Shave Partner — Partner barbershop preserving traditional barbering with services including haircuts and hot towel shaves, welcoming walk-ins and appointments
- Hertz Partner — Provides car rental services in partnership with ESNA
- Metropolitan Transportation Authority Partner — Collaborated on public space components related to the Second Avenue Subway project, including the open-air plaza at Third Avenue and East 63rd Street.
- Razors & Scotch Barbershop Partner — Partner barbershop offering comprehensive grooming services including haircuts, beard styling, coloring, and hot towel shaves, with special attention to children
- Rita Stylist Partner — Partner mobile and text-based styling service providing hair transformation and confidence-building appointments
- Schwarzman Animal Medical Center Partner — Partner organization providing emergency veterinary care; listed as a resource by ESNA
- South York Avenue Neighborhood Association (SYANA) Partner — Merged with ESNA in 1996 to consolidate neighborhood advocacy efforts.
- Sutton Animal Hospital Partner — Partner organization providing veterinary care; listed as a resource by ESNA
- Veterinary Emergency Group Partner — Partner organization providing 24/7 emergency and urgent care veterinary services; listed as a resource by ESNA
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District Modelmethodology: business_improvement_district_modelBy operating as a Business Improvement District, the organization enhances local conditions through coordinated sanitation, security, and economic support because supplemental, locally-funded services fill gaps in municipal provision and increase neighborhood vitality.
- Collaborative Community Advocacymethodology: collaborative_community_advocacyBy mobilizing residents, local entities, and government bodies in collective action, the organization drives improvements in community quality of life because shared advocacy increases political leverage and community ownership of outcomes.
- Volunteer-Powered Community Engagementmethodology: volunteer-based_community_engagementBy using volunteer-driven participation as a core operational model, the organization strengthens neighborhood connections and sustains community well-being because active involvement fosters social cohesion and long-term civic commitment.