irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $4.19MORGANIZATION PRODUCED AN EXHIBITION OF THE MASSACRE OF OCTOBER 7,2023 THAT TRANSPIRED ON OCTOBER 7, 2023 AT THE NOVA MUSIC FESTIVAL IN ISRAEL.
named programs · 8 · from sources
What they call their work
Aliyah Support Program
Guides olim through the immigration process with practical assistance, coordination with authorities, and financial support for low-income families
Bar/Bat Mitzvah Project
Celebrates children affected by October 7th with traditional gifts, Western Wall prayers, and celebratory meals in Jerusalem
Bat Yam Emergency Campaign
Provides emergency relief including clothing, baby supplies, medications, and food to over 550 families in Bat Yam affected by missile attacks
Financial Aid Program
Provides direct financial assistance to families in distress, including displaced families, families of injured reservists, Nova Festival survivors, orphans, and hostage families, with grants ranging from $2,500 to $10,000 per family
Nova Exhibition NYC
Hosted the Nova Exhibition in New York City to raise awareness and funds for victims of the October 7th attacks, reaching over 100,000 visitors
Scholarships
Offers scholarships of up to $5,000 to students, particularly reservists, in partnership with Israeli academic institutions such as Reichman University and the College of Management Academic Studies
Women Behind the Reserves
Supports families of Unit 669 reservists through grants and a photography exhibition highlighting the experiences of women in war
YAMAM Foundation Partnership
Provides long-term emotional and financial support, including therapy and healing retreats, for widows, wounded fighters, and bereaved families
activities · 5 groups
What they do
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Support for Israeli Military and Veterans 2 activities
- Recognize and support families of elite IDF unitsProvides targeted support and public recognition for families of members of elite Israeli military units, including hosting annual events for families of the Yamam counter-terrorism unit and offering direct assistance to women in YAMAM families during Women's History Month.
- Support Aliyah and return of Israelis overseasProvides practical and financial support to help Olim complete their Aliyah to Israel, including arranging and funding return flights for Israelis abroad. Supported over 100 cases of aliyah and return, including for vulnerable populations such as cancer patients, the elderly, and families facing bureaucratic or economic challenges.
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Disaster and Line-of-Duty Memorialization 1 activity
- Host commemorative and benefit events for Israeli families in crisisOrganizes annual and special events in the U.S. and Israel to honor and support families affected by terrorism, war, and military service, including benefit galas, commemoration ceremonies for victims of the October 7 attacks, and events honoring elite IDF units. Events have been held in partnership with the Israel Consulate in New York and feature participation from Jewish leaders and diplomats.
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Curated Art Exhibitions and Public Displays 1 activity
- Promote public awareness and cultural expression related to Israel and IDF serviceHosts public art exhibitions and cultural events to honor Israeli service members and raise awareness, such as the “Women Behind the Reserves Project” exhibition at Eden Gallery in Soho highlighting women of IDF Air Force Unit 669.
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Military and Veteran Educational Support 1 activity
- Provide educational scholarships for students and IDF reservistsOffers scholarships to support continuing education for students, including active IDF reservists. Awarded scholarships to 172 reserve soldiers and hosted a scholarship ceremony at Reichman University in Herzliya, Israel.
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Direct Financial Assistance to Individuals 1 activity
- Provide emergency financial assistance to Israeli families affected by conflict and crisisDelivers direct financial aid to individuals and families in Israel impacted by war, terrorist attacks, displacement, and other emergencies, including support for rehabilitation, housing, medical costs, and education. Provided aid to over 1,000 families following the October 7, 2023 attacks and over 550 families after Iran’s missile barrage on June 13.
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financials · form 990 · fy2024
revenue
Total revenue$6.35M
Contributions & grants$6.34M100%
Program service revenue$00%
Investment income$7K0%
Other revenue$0
expenses
Total expenses$5.72M
Program expenses88%
Admin / overhead6%
Fundraising6%
Salaries & benefits$230K
Grants paid out$5.06M
Largest expense lineCompensation
balance sheet
Total assets$781K
Cash$745K
Investments$0
Liabilities$9K
Net assets$772K
Liquid reserves1.6 mo
3 years on record · 2022–2024 · YoY revenue +611.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| SHULAMIT SHELI HAREL | FOUNDER CFO | 40 | $86K |
relationships · 15
Who they work with
- Baron Capital Partner — Co-hosted an event with La'Aretz.
- Charity Navigator Network — Profiled on Charity Navigator, indicating participation in a national charity evaluation and transparency platform.
- Congregation Shearith Israel Partner — Hosted the commemoration ceremony for the October 7 attacks.
- Consul General, Ambassador Ofir Akunis Partner — Co-hosted a Hanukkah reception with La'Aretz Foundation.
- Consulate of Israel in New York Partner — Co-hosted a commemoration ceremony for October 7 with La’Aretz Foundation.
- Consulate of Israel in New York Partner — Co-hosted a commemoration ceremony for the October 7 attacks.
- Eden Gallery Partner — Hosted an art exhibition titled “The Women Behind the Reserves Project” in partnership with La’Aretz Foundation.
- Eden Gallery Partner — Partnered with La’Aretz Foundation to support the Women Behind the Reserves project for families of Unit 669 members.
- Malka NYC Partner — Collaborated with La’Aretz Foundation on fundraising events for victims of the October 7 attacks.
- New York Attorney General's Charities Bureau Government — Source for obtaining the organization's latest financial report
- Reichman University Partner — Partnered with La’Aretz Foundation to provide scholarships to students, including reservists.
- Shelly and Mike Pitman Partner — Founded La’Aretz Foundation in 2022 and lead its mission to support people in Israel.
- The Ritz-Carlton Bal Harbour, Miami Partner — Venue host for the La’Aretz Foundation Annual Benefit event.
- YAMAM Partner — Provides direct assistance to families of YAMAM unit members.
- YAMAM Foundation Partner — Partnered with La’Aretz Foundation to provide long-term emotional and financial support to widows, wounded fighters, and bereaved families.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Diaspora Engagement through Transparent Donor Relationshipsmethodology: diaspora_engagement_through_transparencyBy sharing direct reports between donors and supported families, diaspora Jews deepen their connection to Israel, because transparency builds trust and makes abstract support personally meaningful.
- Direct Long-Term Family Support with Dignitymethodology: long-term_family_supportBy providing direct, ongoing financial assistance and regular check-ins over at least two years, families gain stability and agency in decision-making, because sustained support reduces crisis recurrence and fosters dignity through autonomy.
- Humanitarian-Focused Facilitation of Aliyahmethodology: humanitarian_support_for_aliyahBy addressing bureaucratic and financial barriers, the organization enables at-risk Jewish populations to return to Israel, because removing structural obstacles makes aliyah a viable option for those in crisis.