irs program accomplishments · form 990 part iii · fy2023
What they reported doing
- #1 primary $52KFilming and post production of the 15 Days documentary
named programs · 4 · from sources
What they call their work
15 Days Documentary
Feature-length film documenting pandemic-era school closures in the U.S., viewed over one million times and screened nationally to advocate for in-person learning
Gender Toolkit
Educational resource titled "What to Know About Children, Gender & School Policy" providing evidence-based information on gender identity policies in schools and parental rights
Mask Like A Kid Campaign
Public awareness initiative advocating against prolonged masking of children during the pandemic, emphasizing developmental and social needs
Urgency of Normal
Initiative promoting return to normalcy for children post-pandemic, focusing on education, mental health, and family autonomy
activities · 4 groups
What they do
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Education Policy Advocacy & Reform 1 activity
- Advocates for in-person school reopening during the pandemicCo-organized the #KeepNYCSchoolsOpen campaign in 2020 and filed a lawsuit to reopen New York City public schools for in-person learning during the pandemic.
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Documentary Film Production 1 activity
- Produces and distributes documentary film on pandemic school closuresProduced and directed the documentary "15 DAYS: The Real Story of America's Pandemic School Closures," which has been viewed over 1 million times and screened nationally. Filming and post-production were completed as reported in IRS Form 990.
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Parent-Led Education Advocacy 1 activity
- Provides educational tools and research to support parents in health and education advocacyProvides parents with educational tools, research, and toolkits—including a gender toolkit—to support evidence-based decision-making in parenting and public policy on children's health and education.
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Uncategorized 2 activities
- Conducts research and develops public-facing resources on childhood masking and pandemic impactsConducted market research on childhood masking, produced the "Mask Like A Kid" website, the "Urgency of Normal" website, and developed the "Urgency of Normal" toolkit to inform public discourse and policy.
- Launches public advocacy campaign for children's health and normalcy during the pandemicLaunched the #MaskLikeAKid campaign in 2021 to advocate for children's health and normalcy during the pandemic.
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financials · form 990 · fy2023
revenue
Total revenue$230K
Contributions & grants$229K100%
Program service revenue$9950%
Investment income$00%
Other revenue$0
expenses
Total expenses$184K
Program expenses78%
Admin / overhead13%
Fundraising10%
Salaries & benefits$45K
Grants paid out$51K
Largest expense lineProfessional Fees
balance sheet
Total assets$154K
Cash$154K
Investments$0
Liabilities$0
Net assets$154K
Liquid reserves10.1 mo
2 years on record · 2022–2023 · YoY revenue -3.6%
leadership · form 990 part vii · fy2023
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| NATALYA MURAKHVER | Founder | 20 | $40K |
| DANA HENSLEY | Founder | 5 | $5K |
board members · 2
- RAM DURISETI — Trustee
- SCOTT DAVISON — Trustee
relationships · 4
Who they work with
- Dr. Kristopher Kaliebe Partner — Child & Adolescent Psychiatrist providing expert opinion on social transition in schools.
- LA County USC Medical Center Partner — Dr. Houman Hemmati is an attending physician at LA County USC Medical Center, providing care to underserved communities.
- Stanford Health Partner — Dr. Ram Duriseti serves as a Clinical Associate Professor of Emergency Medicine at Stanford Health.
- USC Keck School of Medicine Partner — Dr. Houman Hemmati serves as Adjunct Assistant Clinical Professor of Ophthalmology at USC Keck School of Medicine.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Culturally Respectful and Inclusive Educationmethodology: culturally-respectful_educationBy advocating for safe learning environments that recognize gender nonconformity as natural and culturally widespread, we promote inclusion and well-being, because affirming identity reduces harm and supports healthy development.
- Evidence-Based Child Advocacymethodology: evidence-based_advocacyBy advocating for policies grounded in developmental science, we improve child health and education outcomes, because decisions based on research lead to more effective and equitable systems than those driven by politics or culture.
- Parent Empowerment as Advocacy Enginemethodology: parent_empowermentBy equipping parents with research and educational tools, we enable them to effectively advocate for their children in health and education, because parents are best positioned to drive child-centered change and influence policy.
- Parental Rights in Education Governancemethodology: parental-rights-centered_approachBy opposing union control and centering parental rights in school decision-making, we protect children’s educational interests, because family-led oversight ensures accountability and child-centered priorities.
- Restoration of Childhood Normalcy Post-Pandemicmethodology: post-pandemic_normalizationBy promoting a return to pre-pandemic social and educational norms, we support healthy childhood development, because prolonged disruptions and restrictions harm children’s psychological and social well-being.