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GOODWILL INDUSTRIES OF WESTERN NEW YORK

BUFFALO, NY · EIN 160761225 · Form 990 · FY2025 · NTEE P80Z · Human Services · Large ($10M-$50M) · goodwillwny.org
revenue
$26.8M
expenses
$26.1M
net assets
$16.3M
employees
574
volunteers
50
program ratio
89%
mission · from form 990

THE ORGANIZATION ENHANCES THE DIGNITY AND QUALITY OF LIFE OF INDIVIDUALS AND FAMILIES BY HELPING THEM OVERCOME BARRIERS AND REACH THEIR FULL POTENTIAL THROUGH LEARNING AND THE POWER OF WORK.

profile · synthesized from sources

Goodwill Industries of Western New York enhances dignity and quality of life by helping individuals overcome barriers to employment through career readiness training, job placement, and retention support. The organization serves underserved populations across Western New York, combining workforce development with research and policy initiatives to expand access to higher-paying career pathways. Programs are delivered through direct services and partnerships with government, academic, and regional economic development entities.

irs program accomplishments · form 990 part iii · fy2025

What they reported doing

  1. #1 primary $2.61M
    CAREER READINESS PROGRAMS: PREPARE UNDERSERVED INDIVIDUALS FOR LONG TERM CAREERS, INCLUDING SOFT SKILLS TRAINING, ON-THE-JOB WORK EXPERIENCE, PLACEMENT AND RETENTION SUPPORTS.
named programs · 4 · from sources

What they call their work

Career Readiness Programs
Prepares underserved individuals for long-term careers through soft skills training, on-the-job work experience, placement, and retention supports.
Contract Manufacturing Division
Industrial contract revenue program providing manufacturing support services to businesses while offering skills training to individuals with barriers to employment.
Goodskills Career Builder
Four-week workforce development program offering sector-specific recruitment, career readiness training, experiential work environment, technical training, job placement, and post-employment coaching. Developed in partnership with the University at Buffalo Regional Institute.
Vocational Services
Rehabilitation services including pre-vocational evaluation, vocational training, job placement, and social services work activities, delivered under state and county government contracts.
activities · 6 groups

What they do

  • Workforce Readiness Training 3 activities
    • Employment preparation and job placement services
      Provides comprehensive career readiness programs including soft skills training, resume building, job interview practice, vocational rehabilitation, job placement, and post-employment retention support for individuals with barriers to employment. Places participants into full-time employment with benefits at companies such as Tesla and Worksport.
    • Goodskills Career Builder workforce training program
      Delivers a four-week, no-cost workforce training program that includes sector-specific recruitment, technical training (e.g., OSHA 10, forklift operation, cybersecurity certification), experiential work environment, wraparound services, job placement, and up to three years of personalized career coaching. Targets higher-paying career pathways in manufacturing, tech, and advanced industries for underserved populations, including veterans and individuals re-entering the workforce.
    • Workforce development research and model development
      Partners with the UB Regional Institute to develop the Goodskills Career Builder workforce development model and publish research briefs aimed at expanding access to higher-paying career pathways in Western New York.
  • Supported Employment for Developmental Disabilities 1 activity
    • Contract manufacturing division for skills training
      Operates a contract manufacturing division that delivers support manufacturing services to businesses while simultaneously providing hands-on skills training and work experience to individuals facing barriers to employment.
  • Nonprofit Retail and Merchandise Sales 1 activity
    • Funding career development programs through retail revenue
      Uses 90% of proceeds from thrift store sales to fund workforce development and career training programs for community members seeking in-demand careers.
  • Discount Retail for Reuse 1 activity
    • Operation of retail thrift stores and donation centers
      Operates 14 retail stores and 9 attended community-based donation centers across Western New York, with plans to open an additional store in Olean, NY in 2026. These stores provide cost-effective shopping to approximately 90,000 customers monthly and divert over 10 million pounds of material from landfills annually through reuse and recycling initiatives.
  • Veteran Benefits and Reintegration Support 1 activity
    • Veterans employment and support services
      Supports over 300 local veterans annually through targeted programs including the Veterans One-stop Center of WNY and the RoundUp program, offering career development, job placement, and wraparound support services. Provides specialized workforce training for individuals transitioning from military to civilian life.
  • Uncategorized 1 activity
    • Ambassador Program with stipend support
      Offers a seasonal four-month Ambassador Program that invites 10 participants per season and provides each with $200 monthly gift cards as part of engagement and support.
financials · form 990 · fy2025
revenue
Total revenue$26.78M
Contributions & grants$411K2%
Program service revenue$25.91M97%
Investment income$420K2%
Other revenue$41K
expenses
Total expenses$26.10M
Program expenses89%
Admin / overhead11%
Fundraising0%
Salaries & benefits$11.98M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$34.07M
Cash$1.19M
Investments$10.98M
Liabilities$17.72M
Net assets$16.35M
Liquid reserves5.6 mo
6 years on record · 2020–2025 · YoY revenue +9.1%
leadership · form 990 part vii · fy2025

Who runs it

paid leadership · 4
NameTitleHours/wkCompensation
THOMAS ULBRICH PRESIDENT/CEO 40 $285K
LINDSAY BATROWNY CFO 40 $141K
RANDI MURPHY VICE PRESIDENT, WORKFORCE DEVELOPMENT 40 $141K
KRISTIE FOSTER DIRECTOR, RETAIL OPERATIONS 40 $124K
board members · 12
  • ARLESA SHEPARD — BOARD MEMBER
  • ASANTEWA HOLLEY — BOARD MEMBER
  • DAN HARE — BOARD MEMBER
  • DANIELLE GIANCARLO — BOARD MEMBER
  • FELICIA JONES — BOARD MEMBER
  • FRANK LOTEMPIO III — BOARD MEMBER
  • JAMES GIBSON — BOARD MEMBER
  • JULIE CROGLIO — BOARD MEMBER
  • LISA PETRONIO — BOARD MEMBER
  • RHONDA FREDERICK — BOARD MEMBER
  • RYAN ZIMMER — BOARD MEMBER
  • TRAVIS GEIGER — BOARD MEMBER
relationships · 18

Who they work with

  • Brookings Institute Partner — Conducted a case study on the WNY Advanced Manufacturing coalition, of which Goodwill of Western New York is a member
  • Buffalo Career Center Partner — Location where specialized technology career training is delivered.
  • Buffalo Fashion Runway Partner — Partnership to support mission goals in Western New York.
  • Buffalo State Partner — Partnership to support mission goals in Western New York.
  • FeedMore Partner — Partnership to support mission goals in Western New York.
  • Habitat for Humanity Partner — Partnership to support mutual mission goals in Western New York.
  • Ingram Micro Partner — Participates in Goodskills Career Fairs and hires graduates for technology roles through inclusive hiring practices.
  • M&T Bank Partner — Contributed financial literacy programming to the Goodskills Career Builder curriculum to support long-term financial success of participants.
  • New Growth Innovation Network Partner — Collaborator on research examining equity in place-based economic development programs
  • New York State Department of Labor Government — Refers job seekers to the Goodskills Career Builder program as part of a formal referral process.
  • State and County Government Partner — Contracts with state and county government agencies to deliver vocational rehabilitation services.
  • TOPS Market Partner — Hosts community-based attended donation centers at multiple TOPS Market Plaza locations across Western New York.
  • Tesla Partner — Employer that has hired graduates from Goodwill's Goodskills program.
  • UB Regional Institute Partner — Research and program development partner for the Goodskills Career Builder initiative
  • University of Michigan's Economic Growth Institute Partner — Partner in research analyzing equity within Build Back Better Challenge Awardees, including Buffalo
  • WNYHeroes Partner — Partnership to support mission goals in Western New York.
  • West Herr Automotive Group Partner — Presenting sponsor of the 2026 Pathways to Success Achievement Awards.
  • Western New York Veterans Housing Coalition Partner — Collaborated with Goodwill to launch the Veterans One-stop Center of WNY.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Industry-Driven Workforce Training with Employer Integration
    methodology: industry-driven workforce development
    By aligning training programs with regional labor market demands and employer needs, Goodwill ensures participants gain relevant skills and are connected directly to hiring opportunities, increasing employment success because training is grounded in real-world job requirements.
  • Social Enterprise Model for Self-Sustaining Workforce Development
    methodology: social-enterprise-model
    By operating revenue-generating retail and manufacturing businesses, Goodwill funds job training and employment services, creating a self-sustaining cycle where business profits directly enable mission delivery for individuals facing employment barriers.
  • Work as a Pathway to Independence
    methodology: work-as-pathway
    By engaging individuals in employment, Goodwill fosters long-term independence, self-esteem, and purpose because meaningful work is believed to be transformative beyond income — it builds identity and agency.