named programs · 7 · from sources
What they call their work
Equal Play Effect
Global initiative co-led by Common Goal, Soccer Without Borders, and Women Win to accelerate gender equity in football-for-good communities by dismantling structural barriers for girls and women.
Football Can Connect Us All
Legacy platform for the FIFA World Cup 2026 that connected the tournament to the football-for-good movement, unlocking resources, experiences, and long-term support for youth and communities.
Lay’s RePlay Leagues
Football and leadership program engaging 1,930 young people across nine leagues in seven countries, promoting fair play and community participation around the FIFA World Cup 2026.
Play Coll3ctive
Initiative funded by adidas Foundation investing $3.78 million over three years to strengthen 21 community organizations across 16 FIFA World Cup host city regions in North America.
Quaker Escorts Programme
Program that enabled 1,738 young people from underserved communities across North America to experience the FIFA World Cup 2026 as Player Escorts, linked to educational activities on wellbeing and nutrition.
Soccer Forward Fests
Community-led festivals in partnership with U.S. Soccer’s Soccer Forward Foundation, engaging over 85,000 people across the United States through local celebrations centered on connection and opportunity.
World Football Giving Day
Global campaign uniting football stakeholders across 100+ countries to celebrate the game’s power for social impact through fundraising, stories, and awareness campaigns.
activities · 6 groups
What they do
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Girls' Physical and Emotional Development Programs 1 activity
- Advances gender equity in football-for-good communitiesCo-leads a global initiative to accelerate gender equity, challenging stereotypes and creating pathways for girls and women in football. Facilitated participation of over 250,000 individuals in gender-focused programs and supported 169 staff in developing gender-inclusive mindsets.
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SDG Advancement & Global Advocacy 1 activity
- Advocates for social change through global football events and campaignsLaunched and led the first World Football Giving Day, uniting the football community across over 100 countries to celebrate sport’s role in driving positive social change and connecting hundreds of organizations and allies to reach 640 million people.
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Leadership Development Programs 1 activity
- Builds capacity of football-for-good organizations and leadersSupports a global network of over 200 organizations through knowledge exchange, training, collaboration, and visibility opportunities. Has facilitated learning for 105 organizations in 2025, trained 357 coaches in gender equity, developed 91 gender action plans, and supported 21 organizations through the Play Coll3ctive initiative.
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Industry Research and Benchmarking 1 activity
- Conducts and publishes research to advance football-for-good movementProduces open research, toolkits, and publications to strengthen the football-for-good ecosystem, including the Equal Play Effect 5-year report, Create the Space Audio Series, and five open resources published in 2025.
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Youth Soccer Development Programs 1 activity
- Delivers football-for-good programs reaching millions of youth and communitiesEngages 3.6 million young people annually through football-based initiatives across 117 countries, reaching up to 9 million people total. Programs focus on youth welfare, social integration, violence prevention, and extracurricular education.
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Uncategorized 1 activity
- Funds football-for-good initiatives through global giving campaigns and partnershipsOperates a 1% pledge initiative launched in 2017, mobilizing financial contributions from athletes, clubs, and brands to support community-driven football-for-good programs. Has secured pledges from over 500 stakeholders and mobilized over €35 million in investment for World Cup legacy programs and community initiatives.
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financials · form 990 · fy2024
revenue
Total revenue$755K
Contributions & grants$727K96%
Program service revenue$28K4%
Investment income$00%
Other revenue$160
expenses
Total expenses$969K
Program expenses90%
Admin / overhead8%
Fundraising2%
Salaries & benefits$219K
Grants paid out$230K
Largest expense lineProfessional Fees
balance sheet
Total assets$199K
Cash$80K
Investments$0
Liabilities$52K
Net assets$147K
Liquid reserves1.0 mo
2 years on record · 2023–2024 · YoY revenue -45.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| LILLIAN BARRETT-O'KEEFE | EXECUTIVE DIRECTOR & VP (THRU JULY) | 40 | $74K |
| MARY CONNOR | EXECUTIVE DIRECTOR (BEG SEPT) | 40 | $44K |
board members · 4
- JIM BILDNER — TREASURER
- JURGEN GRIESBECK — DIRECTOR
- LARA METCALF — SECRETARY
- VLADIMIR BORKOVIC — PRESIDENT
relationships · 33
Who they work with
- Adyen Partner — Jointly launched a giving initiative across 180 adidas stores in 22 European countries during the FIFA World Cup 2026
- Bacolombia Funder — Supported the Equal Play Effect initiative financially.
- Beyond Sport Partner — Co-delivered the Play Coll3ctive initiative with Common Goal and adidas Foundation
- Common Goal (UK) Ltd. Network — Related entity operating in the UK under the Common Goal network
- Common Goal Champions Network — Network of players and leaders who pledge 1% of their income or platform to support community-led work through Common Goal.
- Common Goal community Network — Global network of football organizations and individuals contributing to social change initiatives.
- DAZN Funder — Supported the Equal Play Effect initiative through financial contributions.
- DAZN Partner — Partner organization in the Common Goal 1% pledge movement.
- FC Nordsjælland Funder — Supported the Equal Play Effect initiative through financial and institutional contributions.
- FIFA Partner — Co-led the Football for Hope programme to create 20 community centres as a World Cup social legacy.
- FIFA Partner — Collaborates on global football initiatives, including World Football Giving Day.
- FIFA Partner — Collaborates on initiatives around the FIFA World Cup 2026 to create lasting value for young people and communities.
- FOX Sports Partner — Collaborated since 2018 to elevate stories from the Football for Good community to mainstream audiences during FIFA World Cup tournaments
- FOX Sports Partner — Partner in the 1% Pledge initiative supporting football for good
- FOX Sports Partner — Partner organization in the Common Goal 1% pledge movement.
- GIZ Funder — Provided funding and technical support to the Equal Play Effect initiative.
- Lay's RePlay Partner — Partnered to run nine football leagues across seven countries, engaging young people in leadership and community participation around the FIFA World Cup 2026
- Oakland Roots Partner — Football club that has joined the Common Goal 1% pledge movement.
- PepsiCo Partner — Partnered with Quaker and Common Goal on the Player Escorts programme for the FIFA World Cup 2026
- Quaker Partner — Collaborated on the Player Escorts programme, enabling young people from North America to experience the FIFA World Cup 2026
- Right to Dream Funder — Contributed funding and institutional support to the Equal Play Effect initiative.
- Scotiabank Funder — Provided funding to support the Equal Play Effect initiative.
- Soccer Without Borders Partner — Co-led the launch and implementation of the Equal Play Effect initiative.
- U.S. Soccer's Soccer Forward Foundation Partner — Partnered to deliver Soccer Forward Fests, engaging over 500 community-led festivals across the United States
- Werder Bremen Partner — Football club that has joined the Common Goal 1% pledge movement.
- Women Win Partner — Co-led the launch and implementation of the Equal Play Effect initiative.
- World Football Summit Funder — Contributed funding and platform support to the Equal Play Effect initiative.
- adidas Funder — Provided funding and support through the Breaking Barriers Project to advance gender equity in football.
- adidas Partner — Collaborated on multiple initiatives including Play Coll3ctive and a store-based donation campaign during the FIFA World Cup 2026
- adidas Partner — Partner in the 1% Pledge initiative supporting football for good
+ 3 more
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Collective Action Model via Athlete and Community Mobilizationmethodology: collective_impactBy uniting athletes, organizations, and communities around shared standards and goals, the organization drives systemic impact because collective resource alignment and participatory leadership amplify reach and legitimacy beyond what any single actor can achieve.
- Community-Led Football Interventions with Protagonist Engagementmethodology: community_protagonismBy designing programs that position communities and youth as leaders rather than beneficiaries, the organization increases relevance and sustainability because local ownership fosters trust, accountability, and culturally grounded solutions.
- Football for Social Change and Youth Developmentmethodology: football-for-social-changeBy leveraging football as a culturally resonant platform, the organization fosters youth development, social integration, and community advancement because the sport provides trusted access to marginalized populations and enables scalable, community-driven interventions.
- Gender Equity Through Systemic Integration in Footballmethodology: systemic_integration_gender_equityBy embedding gender equity into the governance, culture, and operations of football programs, the organization empowers girls as leaders because systemic inclusion within trusted institutions produces sustainable role modeling and structural change.
- Storytelling and Visibility for Systems Changemethodology: storytelling_for_system_changeBy elevating stories and evidence through strategic communication, the organization shifts public mindsets and influences systems because narrative change precedes policy and behavioral change in socially complex issues.