named programs · 4 · from sources
What they call their work
Financial Fluency for All
Initiative to ensure all young people learn the language of money, form healthy financial habits, and gain confidence as future savers and investors.
Financial Freedom for All
Strategic pillar aimed at expanding economic mobility and long-term wealth-building opportunities for youth across the U.S.
Game-Based Financial Literacy Program
Delivers interactive, game-based financial education to young people through schools and community partners, focusing on building practical money skills and confidence.
Tangible Outcomes for All
Program focused on measuring and improving real-world financial capability among youth, including knowledge gains and behavioral changes.
activities · 1 group
What they do
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Financial Literacy Education Programs 1 activity
- Deliver financial literacy education programs to youthProvides financial literacy curriculum, tools, and an award-winning app to children and students across the United States through schools, nonprofit partnerships, and corporate sponsorships. Programs focus on building wealth, saving, spending wisely, and developing lifelong money habits to close the wealth gap.
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financials · form 990 · fy2024
revenue
Total revenue$3.07M
Contributions & grants$3.06M100%
Program service revenue$00%
Investment income$10K0%
Other revenue$0
expenses
Total expenses$3.56M
Program expenses99%
Admin / overhead1%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$2.41M
Cash$388K
Investments$0
Liabilities$158K
Net assets$2.25M
Liquid reserves1.3 mo
5 years on record · 2020–2024 · YoY revenue +220.5%
leadership · form 990 part vii · fy2024
Who runs it
board members · 4
- Crystal Bobb-Semple — President
- Jocelynne Rainey — Treasurer
- Mandisa Turner — Secretary
- Tanya Van Court
relationships · 11
Who they work with
- Corporate Partner Partner — Partners with corporations to sponsor financial literacy programs, schools, and students.
- Edward Jones Partner — Collaborates with Goalsetter Foundation to support financial literacy initiatives for students.
- Goalsetter Network — Broad ecosystem partner providing the financial education platform that supports the Foundation's programs.
- Goalsetter Foundation Inc Partner — Invites organizations to partner in delivering financial literacy programs to children.
- James S. McDonnell Foundation Partner — Collaborates with Goalsetter Foundation to support financial literacy initiatives for students.
- Jordan Brand/Nike Partner — Collaborates with Goalsetter Foundation to support financial literacy initiatives for students.
- Non-Profit Partner Partner — Collaborates with nonprofit organizations that connect with youth to deliver financial literacy tools.
- Oakland Fund for Public Innovation Partner — Collaborates with Goalsetter Foundation to support financial literacy initiatives for students.
- Transunion Partner — Collaborates with Goalsetter Foundation to support financial literacy initiatives for students.
- corporations Partner — Potential partners to help equip the next generation with savings accounts
- non-profits Partner — Potential partners to help equip the next generation with savings accounts
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Game-Based Financial Literacy 5 orgsmethodology: game-based learningBy using game-based learning, we engage children in financial literacy education because interactive and culturally relevant experiences improve retention and drive long-term economic mobility.shared approach: Partnership-Driven Scale →
- Learn-It-Now-Use-It-Today Application Model 5 orgsmethodology: learn-it-now-use-it-todayBy integrating financial education with immediate real-world application, we reinforce learning and behavior change because practicing skills in context leads to lasting financial capability.shared approach: Partnership-Driven Scale →
- Partnership-Driven Scale for Financial Education 5 orgsmethodology: partnership-driven financial literacyBy partnering with nonprofits and corporations, we expand access to financial literacy curriculum and technology because leveraging existing youth networks accelerates the closing of the wealth gap at national scale.shared approach: Partnership-Driven Scale →
- Wealth Empowerment Through Belief and Toolsmethodology: wealth empowerment educationBy instilling in children the belief that they are worthy of wealth and equipping them with practical tools, we produce long-term wealth-building outcomes because identity-shifting combined with skill development drives behavioral change and economic mobility.