named programs · 6 · from sources
What they call their work
Adopt-A-Road
Enables businesses, organizations, and individuals to adopt and maintain stretches of roadway in Rockland County through regular cleanups, with support and recognition from KRB and the Highway Department
Adopt-A-Spot
Allows individuals, families, schools, and groups to adopt and clean public spaces such as parks, trails, and roadways, with recognition signage and support from KRB
Clean Communities Partnership Program
Collaboration with public libraries and community centers enabling residents to conduct independent cleanups, earn service hours, and receive supplies and safety training
Eco-Ambassador Program
Youth leadership initiative for students to earn service hours by promoting environmental awareness, organizing cleanups, and engaging their schools and communities
Fall Waterways Cleanup
Seasonal campaign focused on cleaning waterways and natural areas in the fall, part of KRB's year-round stewardship efforts
Great American Cleanup
Annual spring campaign mobilizing thousands of volunteers to remove trash and debris from streets, parks, and waterways across Rockland County
activities · 4 groups
What they do
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Community Stewardship Volunteer Programs 5 activities
- Conducts Bag-A-Thon fundraising and cleanup eventsOrganizes Bag-A-Thon events where volunteer teams clean up litter in selected neighborhoods or sites while raising funds through sponsor pledges. Supplies all necessary cleanup materials and promotes environmental education through downloadable interactive lessons.
- Manages litter reporting and public awareness systemsOperates the Report-A-Litterbug Program, which sends warning letters to vehicle owners reported for littering, and maintains a system for the public to report littered sites in Rockland County. Annually distributes over 2,000 mailers to promote campaign participation.
- Operates Adopt-A-Road and Clean Communities Partnership ProgramsManages the Adopt-A-Road program, maintaining over 26 miles of roadway through volunteer efforts, resulting in cost savings for Rockland County. Also runs the Clean Communities Partnership Program in collaboration with local public organizations, offering up to 2 community service hours per cleanup and supporting community-led cleanup projects.
- Organizes biannual countywide cleanup campaignsPlans and executes two major annual cleanup campaigns — the Great American Cleanup in spring and Clean Sweep for Clean Streams (or Fall Cleanup) in autumn — to remove litter and debris from public spaces, streets, parks, and waterways across Rockland County. In 2024, these efforts engaged over 3,000 volunteers and removed 27 tons of trash.
- Supports independent community cleanups year-roundProvides tools, supplies (including trash bags, gloves, safety vests, and hand wipes), and logistical support to residents and students conducting independent cleanups. The organization distributes pre-packed cleanup kits, arranges trash pickup for large waste volumes, and issues community service letters within 3–5 days of reported completion.
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Annual Impact and Evaluation Reporting 1 activity
- Produces annual reports and digital communicationsCreates annual reports documenting organizational activities and initiatives, organizes cleanup photos for digital use, and supports a monthly student newsletter as part of ongoing communication and outreach efforts.
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Student-Led Community Service Programs 1 activity
- Runs student-focused environmental engagement programsEngages students through the Eco-Ambassador Program managed via Google Classroom, promotes KRB’s mission in schools, supports formation of eco-clubs, and recruits volunteers. Offers a structured recognition system with service hours and points for participation in cleanups and social media content creation.
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Volunteer Engagement and Capacity Support 1 activity
- Secures donations and manages volunteer logisticsObtains donations from local businesses for cleanup events and raffle baskets using standardized outreach. Coordinates remote summer interns, tracks program progress, and manages a storage shed in New City for seasonal distribution of cleanup supplies.
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financials · form 990 · fy2024
revenue
Total revenue$203K
Contributions & grants$150K74%
Program service revenue$52K25%
Investment income$1K1%
Other revenue$0
expenses
Total expenses$172K
Program expenses79%
Admin / overhead21%
Fundraising0%
Salaries & benefits$88K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$196K
Cash$192K
Investments$0
Liabilities$5K
Net assets$191K
Liquid reserves13.4 mo
5 years on record · 2020–2024 · YoY revenue +0.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| MARISA MARRONE | EXECUTIVE DIRECTOR | 40 | $62K |
board members · 6
- EAMON RANKIN — Director
- JEFF WASSERMAN — Director
- JONNIE SOLTAN — Director
- MARIE ANTOINE — Director
- SAMUEL SCHAEFFER — Director
- TIM MORALES — Director
relationships · 10
Who they work with
- Clean Communities Partnership Program Partner — Collaborates with Keep Rockland Beautiful to support student participation in cleanups through library-based supply registration.
- Clean Communities Program Partner — Collaborates on independent cleanup supply logistics and access points.
- County Sheriff’s Department Partner — Receives reports from Keep Rockland Beautiful and sends warning letters to vehicle owners who litter.
- Keep Rockland Beautiful Network — Member of the Keep America Beautiful network, operating locally in Rockland County.
- Local businesses in Rockland County Partner — Donating businesses that contribute supplies or items for cleanup events and raffle baskets.
- Rockland County Government — Collaborates with Rockland County across sectors to support environmental cleanup and beautification initiatives.
- Rockland County Highway Department Government — Collaborates with Keep Rockland Beautiful to manage the Adopt-A-Road program, including providing safety protocols and receiving reports from participants.
- community centers Partner — Community centers partner with Keep Rockland Beautiful to host the Clean Communities Partnership Program and distribute cleanup supplies.
- libraries Partner — Participating libraries serve as program hubs where volunteers can sign up, receive cleanup kits, and return supplies.
- local public libraries Partner — Collaborates with local public libraries through the Clean Communities Partnership Program to support resident-led cleanup initiatives.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Led Environmental Stewardshipmethodology: community-driven_stewardshipBy empowering individuals and community groups to lead and participate in cleanups, the organization fosters ownership, pride, and sustained engagement in environmental protection, which in turn generates broader behavioral change and visible ecological improvements because collective action builds social norms around stewardship.
- Prevention of Stormwater Pollution Through Education and Actionmethodology: stormwater_pollution_preventionBy focusing on storm drain cleanup and public education, the organization prevents non-point-source pollution from entering waterways, because targeted community action on infrastructure-linked pollution sources reduces contamination at scale and protects ecosystem and public health.
- Youth Engagement Through Peer Leadership and Incentivesmethodology: youth_peer_leadershipBy training and empowering youth as Eco-Ambassadors and providing academic incentives, the organization increases youth participation and leadership in environmental action, because peer-led initiatives combined with recognition enhance motivation, skill development, and ripple effects in schools and communities.