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ROCK CAN ROLL INC
MANHASSET, NY · EIN 202840262 · Form 990EZ · FY2024 · NTEE P80 · Human Services · Small ($100K-$1M) · rockcanroll.org
revenue
$187K
expenses
$207K
net assets
$118K
employees
—
mission · from form 990

HUNGER RELIEF ORGANIZATION

profile · synthesized from sources

Rock Can Roll Inc is a hunger relief organization based in New York that collects and distributes nonperishable food to individuals and families in need. The organization partners with concerts, festivals, and retail locations to gather food donations, often offering incentives or discounts to participants. It operates primarily on Long Island and in Westchester County, with a focus on community engagement and creative fundraising through music and events.

named programs · 4 · from sources

What they call their work

Holiday Lights Spectacular Food Drive
Collaborates with the Holiday Lights Spectacular at Jones Beach to collect food donations; donors receive a $3 discount on admission
Pumpkin Park Food Drive
Annual event at Adventureland in Farmingdale where attendees bring food donations to support Thanksgiving turkey deliveries
Rock Out and Help Out
Encourages concertgoers and event attendees to bring nonperishable food donations in exchange for discounts or prizes at music events and festivals
Westchester Drop-Off Program
Partners with local businesses like Successful Vision Boutique to serve as permanent food donation collection points
activities · 5 groups

What they do

  • Food Distribution and Hunger Relief 4 activities
    • Catered food recovery from film and television productions
      Recovers leftover catered food from television and film sets and delivers it to local emergency feeding programs, reducing waste and supporting hunger relief.
    • Hunger relief services provision
      Provides comprehensive hunger relief services including food collection, recovery, and distribution to individuals and emergency agencies locally and internationally.
    • Provision of nutritious food and supplies to emergency food agencies
      Stocks emergency food agencies with nutritious nonperishable food, basic provisions, and pet food to support individuals experiencing hunger and poverty. Includes delivery of large-scale shipments such as 9,600 containers of yogurt or 27,000 food items following coordinated events.
    • Volunteer shopping and pantry replenishment program
      Organizes volunteer shopping trips where participants use organizational funds and pantry wish lists to purchase nutritious food and essentials, prioritizing nutritional value and cost efficiency for direct delivery to those in need.
  • Community-Based Urban Agriculture 1 activity
    • Community gardening and harvest donation initiative
      Distributes non-GMO seeds to schools, businesses, camps, and individuals who commit to donating part of their harvest to local emergency food agencies, promoting sustainable food sourcing and community engagement.
  • Community Event-Based Giving Programs 1 activity
    • Event-based food and essential items collection and distribution
      Organizes food donation drives at concerts, schools, corporate events, and other gatherings to collect healthy nonperishable food and basic necessities for people and pets in need. Matches donors with recipients through event-based collections and delivers donations to local emergency food agencies at no cost.
  • Disaster Relief and Recovery Services 1 activity
    • International disaster relief supply delivery
      Shipped three 40-foot containers of donated goods—including food, medical supplies, and fire gear—to Honduras after Hurricane Mitch and facilitated delivery of U.S. fire gear to firefighters in San Pedro Sula through partnerships with local organizations.
  • Uncategorized 1 activity
    • Funding through partnership proceeds
      Receives funding from 20% of sales proceeds through a partnership with Steiner Sports & Entertainment to support its hunger relief programs.
financials · form 990EZ · fy2024
revenue
Total revenue$187K
Contributions & grants$187K100%
Program service revenue——
Investment income——
Other revenue—
expenses
Total expenses$207K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$118K
Cash—
Investments—
Liabilities—
Net assets$118K
2 years on record · 2023–2024 · YoY revenue +42.4%
relationships · 63

Who they work with

  • All Music and D'addario strings Partner — Partnered with Rock CAN Roll for a restring and recycle event that encouraged food or monetary donations.
  • Andrew Howard Dry Cleaners Partner — Donated services to clean hundreds of coats collected for distribution to Long Islanders in need.
  • Athleta Manhasset Partner — Partnered with Rock CAN Roll during a Friends & Family event to collect healthy nonperishable food donations.
  • Atlantic Pizzeria & Restaurant Partner — Hosted rock CAN roll at The Blues Festival and supported food donation efforts.
  • Best Western Woodbury Inn Partner — Provided hotel accommodations with a special rate for event attendees.
  • Buy For A Cause Partner — Partner platform facilitating charitable sales with a portion of proceeds supporting rockCANroll.
  • Calhoun High School Partner — Partner school whose drama program collected food donations during performances of "CANdide".
  • Cantiague Elementary School Partner — Collected gently used coats for rock CAN roll's coat drive.
  • Charles Rutenberg Realty Partner — Collected gently used coats for rock CAN roll's coat drive.
  • City Winery NYC Partner — Hosted David Crosby’s shows in partnership with rock CAN roll to support food donation efforts.
  • Crest Hollow Country Club Partner — Hosted the organization's annual fantasy event on April 5, 2013.
  • Crosby, Stills and Nash Partner — Collaborated with rock CAN roll to host food and fund drives at their concert venue.
  • David Crosby Partner — Partnered with rock CAN roll during his performances at City Winery NYC to collect nonperishable food donations.
  • D’Angelico Guitars Partner — Donated an acoustic guitar for a raffle to support rock CAN roll’s fundraising efforts.
  • Holiday Lights Spectacular at Jones Beach Partner — Partnered with rock CAN roll to offer a $3 discount in exchange for healthy nonperishable food donations during the event.
  • Howitt Middle School Partner — Partner school that chose RockCanRoll as its community service project and organized a dance marathon for fundraising.
  • I.L. Peretz Jewish School Partner — Partner school engaging primary students in weekly food donations using decorated tote bags.
  • Jericho High School Partner — Partner school where the Tri-M Music Honour Society piloted the RockCanRoll school project and integrated it into concerts.
  • Jericho Jewish Center Partner — Co-hosts food drive events with Rock CAN Roll and Temple Beth Torah to support Long Island neighbors in need.
  • Lady Antebellum Partner — Partnered with rock CAN roll at their concert at Nikon at Jones Beach Theater to collect food donations and offer prizes.
  • Live Nation Partner — Concert venue operator partnered with for the rock CAN roll food collection program.
  • LiveNation Partner — Collaborated with rock CAN roll and WBAB to donate tickets for fundraising.
  • Long Island Press Partner — Collaborates with rCr through Fortune 52 Events, Rock Art Show, and other events to raise awareness and collect food and funds.
  • Long Island Tech Day Partner — Participated as an onsite partner to collect food donations
  • Long Island firemen Partner — Donated used fire gear for delivery to firefighters in San Pedro Sula, Honduras.
  • Lord & Taylor Garden City Partner — Partnered with rock CAN roll for the 'Shop Smart Do Good' event and offered shopping coupons in exchange for donations.
  • Manischewitz Partner — Partnered on a national food collection project tied to the Man-O-Manischewitz Cook-Off, collecting and matching over 22,000 food items.
  • Maroon 5 Partner — Teamed up with Rock CAN Roll to promote hunger relief through public service announcements and awareness campaigns.
  • NYCB Theatre at Westbury Partner — Partner venue where Rock CAN Roll collects food donations from concertgoers.
  • NYCB Theatre at Westbury Partner — Venue for The Brian Setzer Orchestra concert that benefited rock CAN roll through ticket sales.
+ 33 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Collective Action Through Community Participation
    methodology: mosaic_of_kindness
    By organizing diverse individual contributions—such as fan-driven donations, retail partnerships, and corporate campaigns—around a unified mission, the organization amplifies impact through scale and visibility, because distributed, mosaic-style participation lowers entry barriers and builds widespread ownership of hunger relief.
  • Event-Based Engagement Model
    methodology: event_based_engagement
    By embedding food donation and volunteer opportunities within concerts, celebrations, and cultural events, the organization lowers barriers to participation and leverages entertainment platforms to drive public engagement in hunger relief, because shared experiences increase accessibility and emotional connection to social causes.
  • Youth Empowerment Through Cultural and Educational Engagement
    methodology: youth_engagement_model
    By engaging students and youth through school-based programs, coming-of-age celebrations, and celebrity-influenced campaigns, the organization fosters early civic responsibility and scalable impact, because framing activism as accessible and socially connected increases youth-led giving and long-term engagement.