irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $5.04MMOTHERS - GOOD+FOUNDATION INVESTS IN QUALITY MOTHERHOOD PROGRAMS AIMED AT IMPROVING THE ECONOMIC SELF-SUFFICIENCY OF THE FAMILY, PROVIDE POSITIVE PARENTING SUPPORT AND TRAINING, IMPROVE PRENATAL AND PERINATAL HEALTH, AND CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME MOTHERS. GOOD+ DONATED 1,897,918 ITEMS WORTH OVER $12 MILLION DOLLARS TO OUR GRANTEE PARTNERS IN 2024. DIAPERS CONTINUED TO BE AN ESSENTIAL NEED AND GOOD+ DONATED 1,005,018 DIAPERS IN 2024, BRINGING A TOTAL OF 36,937,633 DIAPERS DONATED TO FAMILIES SINCE ITS INCEPTION. GOOD+ MET 99.6% (COMPARED TO 97.7% IN 2023) OF ITS PARTNERS' CRITICAL GEAR REQUESTS, INCLUDING 1,658 STROLLERS, 1,437 PLAYPENS, 1,345 CAR SEATS, 1,030 FRONT CARRIERS, 1,014 FEEDING SEATS, 427 SAFETY GATES, AND 330 CRIBS. GOOD+ HAS NOW DONATED OVER $124 MILLION IN PRODUCT SINCE 2001.
- #2 $3.54MCRISIS INTERVENTION - GOOD+ CONTINUED TO DONATE ESSENTIAL CHILDREN'S PRODUCTS TO PROGRAMS THAT PROVIDED SERVICES FOR CHILDREN AND FAMILIES LIVING IN POVERTY AND FACING CHALLENGING CIRCUMSTANCES. IN 2024, GOOD+ GRANTED OUT $325,800 THROUGH ITS FAMILY CASH GRANT PROGRAM TO HELP FAMILIES PAY FOR GROCERIES, RENT, HOLIDAY GIFTS, MEDICINE, AND CHILDCARE.
named programs · 4 · from sources
What they call their work
Family Cash Grant Program
Provides direct cash assistance to families to cover urgent needs such as rent, groceries, childcare, and medical expenses; launched in 2020 and has distributed over $1.1 million
Fatherhood/Dads Program
Offers training, essential goods, and support services to engage fathers as co-parents; includes the Good+ Training Academy that provides capacity-building for social service professionals on father-inclusive practices
Good+ Training Academy
Delivers virtual and in-person training and technical assistance to social workers, case managers, and home visitors on trauma-informed care, father engagement, and implicit bias; trained over 25,800 professionals as of 2024
Motherhood Program
Provides essential baby items such as diapers, strollers, and clothing to low-income mothers enrolled in social service programs, supporting prenatal health, parenting skills, and economic self-sufficiency
activities · 5 groups
What they do
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Charitable Grantmaking to Specific Causes 1 activity
- Awarding Family Cash Grants to support basic needsProvides financial grants to low-income families to cover essential expenses such as rent, groceries, childcare, and medical costs. In 2024, disbursed $325,800 through the Family Cash Grant program, with over $1.1 million distributed cumulatively as reported.
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Volunteer and Professional Training Programs 1 activity
- Capacity building for social service providersIncreases the capacity of social service providers through training in father engagement, trauma-informed care, and two-generation approaches. Provided over 10.5 million hours of training to 25,817 professionals and delivered 17,768 hours of training to 3,997 professionals in 2020 via the Good+ Training Academy.
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Diaper and Baby Supply Distribution 1 activity
- Distribution of essential goods to low-income familiesDistributes essential goods including diapers, strollers, car seats, cribs, wipes, hygiene items, clothing, and back-to-school supplies to families in need through a national network of approximately 126 anti-poverty program partners. In 2024, donated 1,897,918 items worth over $12 million, fulfilling 99.6% of critical gear requests for low-income families.
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Parenting Education and Support Programs 1 activity
- Provision of parenting tools through partner programsProvides parenting tools and supportive classes to help break cycles of trauma and strengthen families through a partnership with The Parenting Journey, integrated into service delivery for caregivers.
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Volunteer Mobilization for Community Improvement 1 activity
- Volunteer-led preparation and delivery of goodsOrganizes hands-on volunteer projects in New York City and Los Angeles, including at corporate offices, to prepare and support the distribution of essential goods to local families.
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financials · form 990 · fy2024
revenue
Total revenue$16.09M
Contributions & grants$15.78M98%
Program service revenue$128K1%
Investment income$181K1%
Other revenue$0
expenses
Total expenses$18.63M
Program expenses89%
Admin / overhead6%
Fundraising5%
Salaries & benefits$2.80M
Grants paid out$14.21M
Largest expense lineCompensation
balance sheet
Total assets$6.59M
Cash$961K
Investments$2.52M
Liabilities$1.64M
Net assets$4.95M
Liquid reserves2.2 mo
5 years on record · 2020–2024 · YoY revenue -26.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 7
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| KATHERINE E SNIDER | CEO (THRU 11/1/24) | 40 | $344K |
| LAUREL P WEST | INTERIM CEO (AS OF 11/1/24) | 40 | $256K |
| ABDULAI AIDOO | VP OF FINANCE & ADM | 40 | $188K |
| JENNIFER MOORE | VP OF ADVANCEMENT | 40 | $172K |
| RICARDO JUSTINIANO | VP OF NATIONAL PROGRAMS & OPERATIONS | 40 | $132K |
| ALAN-MICHAEL GRAVES | SR DIR OF LEARNING/CAPACITY | 40 | $122K |
| SHELBY E MCCLELLAND | DIRECTOR OF INSTITUTIONAL GIVING | 40 | $113K |
board members · 18
- ALI WENTWORTH — DIRECTOR
- AMANDA ROTKEL — DIRECTOR (AS OF 7/24/24)
- BARA TISCH — DIRECTOR
- BEVERLY MILLS — DIRECTOR (THRU 9/13/24)
- CONNIE VERDUCCI — DIRECTOR
- EMMANUEL AIDOO — DIRECTOR AND TREASURER
- JASON WILLIAMS — DIRECTOR
- JENNIFER FRANKLIN — DIRECTOR AND SECRETARY
- JENNIFER GARCIA ALLEN — DIRECTOR
- JENNIFER KOEN — DIRECTOR
- JESSICA SEINFELD — DIRECTOR, FOUNDER & CHAIR
- KARA MOORE — DIRECTOR
- LESLIE SIMMONS BRILLE — DIRECTOR (AS OF 10/30/24)
- MARY KITCHEN — DIRECTOR
- MICHAEL NISSAN — DIRECTOR
- NELLE MILLER — DIRECTOR (AS OF 3/21/24)
- SARAH MICHELLE GELLAR — DIRECTOR
- STACEY BENDET EISNER — DIRECTOR
relationships · 7
Who they work with
- Ascend at the Aspen Institute Partner — Partnering to advocate for state-level reform of child support laws, including right-sized payments and alternatives to punishment for non-compliance.
- Baby Buggy Network — Former name of Good+Foundation, indicating organizational continuity.
- Charity Navigator Government — Rated Good+ Foundation twelve years in a row for fiscal management and transparency.
- Corporate Teams Partner — Corporate teams participate in volunteer projects to support the preparation and distribution of essential goods.
- Coterie Partner — Collaborates with Good+ Foundation on the Coterie Diaper Share Program to provide diapers to families in need.
- Los Angeles Department of Children and Family Services Partner — Partnered to train new social workers and other DCFS employees through the Good+ Training Academy.
- The Parenting Journey Partner — Collaborates to equip parents with tools to break cycles of trauma and build stronger families.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Evidence-Informed Systems and Policy Changemethodology: evidence-informed_policy_changeBy using evidence-informed training and promoting systems and policy changes, the organization creates long-lasting impact, because data-driven interventions are more effective at breaking down systemic barriers and transforming service delivery for low-income families.
- Father-Inclusive Systems Transformationmethodology: father-inclusive_systemsBy intentionally including fathers in social services and transforming systems to be father-inclusive, the organization strengthens family resilience and improves child outcomes, because equitable engagement of both parents leads to more effective and lasting family stability.
- Goods-and-Services Pairingmethodology: goods-and-services_paringBy pairing the distribution of essential goods with supportive services, the organization reduces material hardship and enables parents to engage in skill-building and financial stability activities, because meeting basic needs creates the stability required for long-term behavior change and program engagement.