named programs · 5 · from sources
What they call their work
Fall/Winter Indoor Workouts
Indoor season training held at the JCC of Rochester on Saturdays from November to March, along with Sunday group runs in Pittsford.
Kids Tri / ROC Youth Splash-n-Dash
Youth aquathlon event for children ages 6–15 held at Durand-Eastman Beach, introducing young athletes to multisport in a fun, supportive environment.
Mentoring Program
Peer-led mentoring initiative pairing new or inexperienced triathletes with experienced athletes to guide them through gear, training, and race preparation.
ROC Triathlon
Annual triathlon event hosted by RATs featuring a shallow-water swim, closed-road bike course, and shoreline run, open to athletes of all levels.
Spring/Summer Workouts
Group training sessions including the Sunday Sprint at Durand Eastman Beach, Tuesday Mendon RBR at Mendon Ponds Park, and Thursday open-water swims, designed for all ability levels.
activities · 2 groups
What they do
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Organized Running and Triathlon Events 2 activities
- Fostering inclusive triathlon culture through community support and volunteerismSupports a welcoming triathlon community in Upstate New York by promoting respect, mentorship, coaching, and volunteerism. Non-members may participate in workouts by signing a liability release and paying a fee, ensuring broad access to training opportunities.
- Hosting annual triathlon and aquathlon events for youth and adultsOrganizes and hosts recurring triathlon and relay events including the ROC Triathlon, The ROC Youth Splash-n-Dash for children ages 6–15, the ROC Indoor Tri, the Geneva Mixed Team Relay, and the IM 70.3 Musselman Preview Ride/Cookout. Also hosted the 2023 New York State Triathlon Championships and has scheduled an annual triathlon for August 22, 2026.
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Coached Athletic Training Programs 2 activities
- Organizing group triathlon training workouts for athletes of all levelsProvides regular group triathlon training workouts designed for all ability levels, including non-competitive sessions, indoor winter workouts, and simulated sprint-distance events. These include weekly open-water swim sessions, duathlon-format workouts, and indoor triathlon training during colder months, held at locations such as Durand Eastman Beach, Mendon Ponds Park, and the JCC of Rochester.
- Providing coaching clinics and mentorship programs for triathletesOffers structured coaching clinics in the spring and a mentoring program that pairs new athletes with experienced members to guide participation and answer questions. Also provides access to USAT Certified Triathlon Coaches and skill development resources.
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financials · form 990EZ · fy2025
revenue
Total revenue$74K
Contributions & grants$4K5%
Program service revenue$53K72%
Investment income$40%
Other revenue$488
expenses
Total expenses$76K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$49K
Cash—
Investments—
Liabilities—
Net assets$49K
3 years on record · 2023–2025 · YoY revenue -12.4%
leadership · form 990 part vii · fy2025
Who runs it
board members · 1
- Matt Dailor — Director
relationships · 17
Who they work with
- Bear Humphreys Partner — Co-leads the mentoring program as an experienced mentor
- Chris & Lisa VandeMark Partner — Lead the mentoring program as experienced mentors
- Durand Eastman Beach Partner — Hosts weekly triathlon and open-water swim workouts at the Lake Ontario shoreline location.
- Facebook Partner — Hosts a Facebook group (/RochesterTriathletes) for member communication and community building.
- Facebook Partner — Uses a public Facebook page to share updates and engage with the community.
- Finger Lakes Triathlon Partner — Organized or coordinated event in which members participate.
- Instagram Partner — Engages members through the @rochester_area_triathletes Instagram account.
- JCC of Rochester Partner — Hosts the organization's indoor triathlon training sessions during the fall and winter months.
- Jewish Community Center Partner — Host venue for the ROC Indoor Tri event.
- Keuka Lake Triathlon Partner — Organized or coordinated event in which members participate.
- Mendon Ponds Park Partner — Hosts weekly duathlon-format training workouts during the summer months.
- Niagara Falls, Ontario, Canada Government — Host location for an international-level race event.
- RunSignup Partner — Platform used for membership registration and event signups.
- Strava Partner — Engages with the community through Strava to keep members and participants updated.
- Strava Partner — Shares workouts and connects with members via the RATS Strava page.
- Village Bakery Partner — Serves as a post-activity gathering location for the Sunday Funday Group Run.
- rochestertriathlon.com Partner — Website partner providing information for the ROC Youth Splash-n-Dash event.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Fun-Centered, Non-Competitive Engagementmethodology: fun-centered_engagementBy emphasizing enjoyment, social connection, and personal improvement over competition, we increase sustained engagement in triathlon because a fun-oriented culture lowers psychological barriers and fosters intrinsic motivation.
- Inclusive Group Training Modelmethodology: inclusive_group_trainingBy offering structured, coach-assisted group workouts that accommodate all skill levels, we increase participation and retention in triathlon because it reduces intimidation and creates a supportive environment for beginners and experienced athletes alike.
- Peer-Powered Community Developmentmethodology: peer_mentoringBy engaging members as mentors, coaches, and volunteers, we strengthen community ownership and sustainability because peer relationships build trust, reduce barriers to entry, and deepen organizational resilience.