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COULD YOU

NEW YORK, NY · EIN 261739900 · Form 990 · FY2024 · NTEE Q33 · International Affairs · Small ($100K-$1M) · couldyou.org
revenue
$324K
expenses
$432K
net assets
$-34K
employees
1
volunteers
269
program ratio
87%
mission · from form 990

COULD YOU?'S CHARITABLE PURPOSE IS TO MOBILIZE, EQUIP AND TEACH INDIVIDUALS TO CONTRIBUTE THEIR RESOURCES AND TALENTS TO IMPACT AND ALLEVIATE POVERTY RELATED FACTORS SUCH AS PERIOD POVERTY AND MALARIA.

profile · synthesized from sources

COULD YOU? is a nonprofit organization focused on eradicating period poverty and combating insect-borne diseases through sustainable, education-driven interventions. The organization distributes the CouldYou? Cup—a reusable, medical-grade silicone menstrual cup—to girls and women globally, while providing comprehensive menstrual health education and community engagement. It also conducts acceptability trials for sustainable health solutions in partnership with local NGOs and governments in sub-Saharan Africa.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $9K
    COULDYOU? IS WORKING TO ALLEVIATE POVERTY AND HELP TRANSFORM THE EDUCATION SYSTEM IN MOZAMBIQUE TO DISMANTLE THE CHAINS OF EXTREME POVERTY. COULDYOU? PROVIDES PHILANTHROPIC RELIEF, CATASTROPHE RELIEF, ORPHAN CARE AND ACCESS TO CLEAN WATER, AS WELL AS WORKS WITH AFRICAN LEADERS AND ORGANIZATIONS TO DEVELOP PROGRAMS TO HELP IMPACT AND ALLEVIATE POVERTY.
  2. #2 $4K
    COULD YOU? IS CURRENTLY WORKING WITH LOCAL NGO'S, ENTREPENEUR'S AND MINISTRIES OF HEALTH IN GHANA, UGANDA AND LIBERIA, DOING ACCEPTABILITY TRIALS WITH THE REPELLENT WHERE PEOPLE AND GOVERNMENTS ARE DESPERATE FOR A MORE SUSTAINABLE SOLUTIONS IN THE FIGHT AGAINST INSECT-BORNE DISEASES.
named programs · 5 · from sources

What they call their work

Acceptability Trials for Insect-Borne Disease Prevention
Partners with local NGOs and Ministries of Health in Ghana, Uganda, and Liberia to test sustainable repellent solutions to combat malaria and other insect-borne diseases.
CouldYou? Menstrual Equity Initiative
Distributes the CouldYou? Cup to girls and women in low-resource settings and advocates to expand menstrual equity laws to include menstrual cups. Includes education, stigma reduction, and policy advocacy.
Employment Generation for Marginalized Women
Creates jobs for marginalized women by employing them to sew cotton pouches for the CouldYou? Cup in partnership with local organizations in Uganda, Mozambique, and Liberia.
Menstrual Health Education and Community Engagement
Conducts community meetings, life skills classes for boys and girls, and training for school and clinic nurses to support adoption of the CouldYou? Cup and normalize menstruation.
Monitoring and Evaluation
Tracks program impact through results-based management, including consent education integration and community feedback, to ensure effectiveness and adaptability of interventions.
activities · 7 groups

What they do

  • Menstrual Health and Hygiene Equity 4 activities
    • Advocacy for menstrual equity policy reform in the U.S.
      Advocates for expanding the legal definition of period products in U.S. menstrual equity laws to include menstrual cups, promoting policy change to improve access and recognition of sustainable menstrual products.
    • Distribution of reusable menstrual cups to combat period poverty
      Distributes the CouldYou? menstrual cup to marginalized women and girls globally, with over 250,000 cups distributed to date across countries including Ghana, Ukraine, Poland, Sierra Leone, Uganda, Kenya, Nigeria, and the United States. Programs target school attendance, stigma reduction, and long-term access to sustainable menstrual products.
    • Provision of menstrual health education and stigma reduction programs
      Delivers comprehensive menstrual hygiene education in schools and communities, including boys in classroom sessions, and produces culturally relevant materials such as the “CouldYou? Comic Book” and music video “O Copito.” Programs are implemented in Mozambique, Ghana, Uganda, Sierra Leone, South Africa, and the Democratic Republic of Congo to normalize menstruation and promote sustainable solutions.
    • Research on menstrual cup interventions and health outcomes
      Conducts and publishes research on menstrual cup use, including a seven-year clinical study in Kenya and a study published in The British Journal of Healthcare and Medical Research on menstrual cup intervention in rural Ghana, to demonstrate health benefits and inform program design.
  • Community Capacity Building & Leadership Networks 1 activity
    • Capacity building for local sexual and reproductive health organizations
      Trains and builds the capacity of local organizations conducting sexual and reproductive health work, and recruits, trains, and supports local social entrepreneurs such as Kofi Nyanteng in Ghana to establish and operate their own enterprises, including micro-packaging facilities.
  • Direct Clinical Care Delivery 1 activity
    • Conducting acceptability trials for insect repellent in partnership with local entities
      Conducts and continues acceptability trials for a repellent to combat insect-borne diseases in Ghana, Uganda, and Liberia in collaboration with local NGOs, entrepreneurs, and Ministries of Health, aiming to validate and scale effective prevention tools.
  • Teacher Professional Development 1 activity
    • Implementation of rural education and literacy programs in Mozambique
      Trains teachers to identify and teach illiterate students to achieve literacy within five months in partnership with the Ministry of Education in Mozambique, and provides free community literacy classes for adults as part of broader education initiatives.
  • Disaster Relief and Recovery Services 1 activity
    • Provision of philanthropic and catastrophe relief in Mozambique
      Provides philanthropic and catastrophe relief, orphan care, and access to clean water in Mozambique as part of efforts to alleviate extreme poverty and support vulnerable populations.
  • Children's Book Distribution Programs 1 activity
    • Publication and distribution of educational children's literature
      Distributed 3,500 copies of the culturally relevant children's book "Mr Rabbit and the Well" to students and parents in Mozambique to support education and community engagement.
  • Uncategorized 2 activities
    • Distribution of MAX Insect Repellent and operation of micro-packaging facilities
      Distributes MAX Repellent, a product over 99% effective in preventing mosquito bites, and operates a micro-packaging facility in Kumasi, Ghana producing 4,800 sachets per day. The facility serves rural and peri-urban communities and supports local employment and entrepreneurship.
    • Implementation of the Period Monologues storytelling program
      Produces and expands the Period Monologues, a live theatrical performance and interactive storytelling workshop series launched in 2024 at the Lower East Side Girls Club in New York City. The program engages 30 to 50 young women annually and reaches over 100 audience members per year to raise awareness about period poverty through personal narratives.
financials · form 990 · fy2024
revenue
Total revenue$324K
Contributions & grants$324K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$432K
Program expenses87%
Admin / overhead10%
Fundraising3%
Salaries & benefits$77K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$81K
Cash$81K
Investments$0
Liabilities$116K
Net assets$-34K
Liquid reserves2.3 mo
5 years on record · 2020–2024 · YoY revenue -38.2%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
CHRISTINE GARDE DENNING CEO 40 $71K
board members · 4
  • ART HOOKER — Director
  • KELLY ESSELMAN — Treasurer
  • SHARON O'LEARY — Secretary
  • TRACIE HAMMERSLEY — Chairman
relationships · 35

Who they work with

  • Blessing Partner — Partner in Nigeria leading community-level menstrual health advocacy and media engagement efforts.
  • Blessing Omonegho Ajabiowe Partner — Lead Implementing Partner and Peer Trainer for CouldYou? in Nigeria
  • Blue Shield of California Promise Health Plan Partner — Partnered to distribute 1,000 menstrual cups to vulnerable communities in San Diego County.
  • Charity Navigator Government — Independent third-party organization that reviews and rates CouldYou?
  • FX Animations Mozambique Partner — Adapted the CouldYou? Comic Book into an animation to promote menstrual health and the CouldYou? Cup.
  • Facebook Partner — Follow on Facebook
  • Ghana Education Service Partner — Partners with Ghana Education Service to support distribution and access to MAX repellent.
  • Ghana Girl Guides Association Partner — Collaborated on menstrual cup intervention for girls in rural Ghana.
  • Ghana Health Service Partner — Partners with Ghana Health Service to support distribution and access to MAX repellent.
  • Guidestar Government — Independent third-party organization that reviews and rates CouldYou?
  • Hands of Grace Partner — Partner organization in Kenya supporting peer trainers and menstrual health initiatives, including radio and television interviews on disability and dignity.
  • Instagram Partner — Follow on Instagram
  • LivFul Partner — Collaborates with LivFul’s Ignite LIFE distribution platform to advance market access to health innovations in disadvantaged communities.
  • Liverpool School of Tropical Medicine Partner — Collaborates with researchers from the institution to reference clinical findings on menstrual cup safety and effectiveness.
  • Lower East Side Girls Club Partner — Hosts the Period Monologues performances and community engagement events in New York City.
  • Ministries of Health (Ghana, Uganda, Liberia) Partner — Works with national health ministries to conduct acceptability trials for a repellent targeting insect-borne diseases.
  • Ministry of Education (Mozambique) Government — Partnership to build on positive results in youth literacy rates.
  • Ministry of Education (Mozambique) Partner — Collaborates to train teachers in identifying and teaching illiterate students to achieve literacy within five months.
  • More To Her Story Partner — Collaborates on story submissions related to menstrual experiences.
  • Necessary Aid Alliance Partner — Supported non-profit partner in menstrual cup intervention in rural Ghana.
  • OurStories Partner — Collaborates to produce and distribute culturally relevant children's books in Mozambique.
  • Plan International Partner — Supported non-profit partner in menstrual cup intervention in rural Ghana.
  • Positivo Mozambique Partner — Collaborated to produce the music video “O Copito” to reduce menstrual stigma and promote the CouldYou? Cup.
  • Self-Love Partner — NGO partner working on period poverty initiatives
  • Songe Social Change Partner — Local partner in Eastern Cape, South Africa, coordinating radio interviews with Gwane FM to promote menstrual health awareness.
  • Stericycle Partner — Partners to recycle the CouldYou? Cup into clean energy after its 10-year lifespan.
  • TikTok Partner — Follow on TikTok
  • UNHCR Government — Partnership with UNHCR through Mary Maker, who serves as both UNHCR Goodwill Ambassador and CouldYou? Ambassador.
  • Ukraine American House Partner — Partnered to distribute menstrual cups to Ukrainian refugees in Poland and Ukraine.
  • Upper West Youth Parliament Partner — Supported non-profit partner in menstrual cup intervention in rural Ghana.
+ 5 more
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Combined Distribution and Education for Sustainable Menstrual Health
    methodology: sustainable-menstrual-health
    By pairing reusable menstrual products with health education and stigma reduction, we create a sustainable, low-cost solution to period poverty that addresses both material and social barriers, because technology alone fails without behavioral and cultural support.
  • Curate, Prove, and Scale Evidence-Based Solutions
    methodology: curate-prove-scale
    By identifying, validating, and expanding proven interventions, we accelerate systemic progress against poverty; this approach ensures that only high-impact, scalable solutions are resourced and expanded.
  • Dignity-Centered Narrative Change to Reduce Stigma
    methodology: dignity-centered narrative change
    By transforming cultural narratives around menstruation from shame to dignity through inclusive education and storytelling, we empower girls and shift community norms, because narrative change enables sustained behavioral adoption and social inclusion.
  • Integrated Disease and Economic Intervention
    methodology: integrated-disease-eradication
    By combining disease prevention with local job creation and market-based innovation, we build health resilience and economic stability simultaneously, because health and livelihoods are interdependent in low-resource settings.
  • Integrated, Community-Led Implementation for Sustainability
    methodology: community_led_partnerships
    By embedding programs within local communities through partnerships and local leadership, we ensure cultural relevance, reduce stigma, and build self-sustaining systems that endure beyond external funding; because local ownership increases adoption and long-term impact.