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MARKETING CLUB OF NEW YORK
NEW YORK, NY · EIN 222423934 · Form 990EZ · FY2024 · NTEE B99 · Education · Small ($100K-$1M) · marketingclubny.org
revenue
$161K
expenses
$138K
net assets
$88K
employees
—
mission · from form 990

THE MARKETING CLUB OF NEW YORK IS A REGIONAL, PROFESSIONAL, NON-PROFIT ASSOCIATION THAT HAS BEEN PROVIDING SUPPORT, EDUCATION, AND NETWORKING OPPORTUNITIES TO MARKETERS SINCE 1926. TODAY, A UNIQUE GROUP OF BRANDS, AGENCIES, MARKETING TECHNOLOGY AND SERVICE PROVIDERS, AS WELL AS STUDENTS, MAKE UP AN ACTIVE MEMBER BASE - A TIGHT KNIT COMMUNITY MOTIVATED TO STAY ON THE CUTTING EDGE OF MARKETING PRACTICES.

profile · synthesized from sources

The Marketing Club of New York is a professional nonprofit association founded in 1926 that provides education, networking, and career development opportunities for marketers. It serves a member base of brands, agencies, marketing technology providers, and students through events, panels, and annual outlook reports on advertising and marketing trends. The organization operates primarily in New York City and hosts both in-person and virtual programs.

named programs · 4 · from sources

What they call their work

Annual Outlook
Yearly event featuring Winterberry Group’s Bruce Biegel presenting predictions and analysis on U.S. advertising, marketing, and data spending trends
Midweek Recharge
Webinar series covering timely marketing topics such as AI, data privacy, and generational trends
Privacy Event
Annual event focused on digital privacy issues and their impact on marketing practices
Silver Apple Awards
Annual awards event recognizing excellence in marketing, held since at least 2022 as a formal program
activities · 3 groups

What they do

  • Professional Networking Events 2 activities
    • Host annual outlook events for marketing professionals
      Conducts annual outlook events in New York City featuring industry leaders such as Bruce Biegel of the Winterberry Group, presenting predictions on marketing spending and trends. These events mark key programming moments, including the start of the organization’s centennial year, and attract over 70 attendees.
    • Host educational events and webinars on marketing trends and practices
      Organizes and hosts in-person and virtual events, including power breakfasts, luncheons, webinars, and panel discussions, focused on cutting-edge marketing topics such as AI, data regulation, and data-driven marketing trends. Events feature industry experts and are often recorded for broader dissemination.
  • Industry and Community Recognition Awards 1 activity
    • Administer the Silver Apples Awards program
      Hosts the annual Silver Apples Awards gala, recognizing marketing professionals for contributions to data-informed marketing, industry leadership, mentorship, and community service. The program includes events in New York City, such as the 40th Annual Silver Apples Awards in 2024 and the 2025 edition, and has honored 11 professionals in recent years.
  • Industry-Specific Student Scholarships and Competitions 1 activity
    • Provide scholarships for marketing students
      Raises funds through the Silver Apples Awards gala to support marketing scholarships for students at New York-area universities, linking industry recognition events with educational support for emerging talent.
financials · form 990EZ · fy2024
revenue
Total revenue$161K
Contributions & grants$7K5%
Program service revenue$153K95%
Investment income——
Other revenue—
expenses
Total expenses$138K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$145K
Cash—
Investments—
Liabilities—
Net assets$88K
3 years on record · 2020–2024 · YoY revenue +22.5%
leadership · form 990 part vii · fy2024

Who runs it

board members · 8
  • BILL MCGOWAN — DIRECTOR
  • BILL OCHS — DIRECTOR
  • JIM KABAKOW — DIRECTOR
  • KAITLIN DUNN TROUTMAN — DIRECTOR
  • KEN KRAETZER — DIRECTOR
  • KYLE FOHLIN — DIRECTOR
  • PEILIN CORBANESE — DIRECTOR
  • VICENT PIETRAFESA — DIRECTOR
relationships · 17

Who they work with

  • Adstra Partner — Hosts speakers from Adstra for events and webinars.
  • Alliant Partner — Sponsored the Annual Outlook 2026 event for the 20th consecutive year.
  • Anchor Computer Partner — Mark Schenker of Anchor Computer serves on the MCNY board, indicating an organizational affiliation.
  • Baruch College/City University of New York Network — Adjunct professorship held by honoree Lou Cohen at Baruch College/City University of New York.
  • CrossComm Partner — Hosts Don Shin of CrossComm for a webinar on AI.
  • CrossComm Partner — Hosts joint events featuring Don Shin of CrossComm on topics including AI and data insights in marketing.
  • Marigold Partner — Features Michele Fitzpatrick of Marigold as a moderator at a privacy event.
  • Media Horizons Partner — Jim Kabakow of Media Horizons serves on the MCNY board, indicating an organizational affiliation.
  • NEDMA Partner — Co-hosts a webinar with NEDMA on data-driven marketing topics.
  • New York University Network — Adjunct professorship held by honoree Lou Cohen at New York University.
  • RayCor Consulting, LLC Partner — Jennifer Bowman of RayCor Consulting, LLC serves on the MCNY board, indicating an organizational affiliation.
  • Summer Friday Partner — Sarah Rineer of Summer Friday serves on the MCNY board, indicating an organizational affiliation.
  • Winterberry Group Partner — Collaborates with Winterberry Group to deliver the annual 'Outlook' presentation on advertising, marketing, and data trends.
  • Winterberry Group Partner — Collaborates with Winterberry Group to present annual market outlooks on media, marketing, and advertising.
  • Winterberry Group Partner — Collaborates with the Winterberry Group for annual marketing outlook talks.
  • Winterbridge Media Partner — Paul Thau of Winterbridge Media serves on the MCNY board, indicating an organizational affiliation.
  • Yeshiva University Network — Adjunct professorship held by honoree Lou Cohen at Yeshiva University.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Awards-Based Community Engagement
    methodology: awards-based-engagement
    By recognizing excellence through annual honors like the Silver Apple Awards, the organization strengthens community cohesion and professional motivation because public recognition reinforces aspirational standards and deepens member investment in the field.
  • Data-Informed Marketing Practice
    methodology: data-informed marketing
    By grounding professional development in data-inspired marketing methods, the organization improves marketing effectiveness and industry standards because empirical insight drives more reliable strategy and innovation than intuition alone.
  • Emerging Trends Analysis and Dissemination
    methodology: emerging_trends_analysis
    By analyzing and teaching on emerging marketing trends—especially among Gen Z and new platforms like TikTok—the organization keeps members ahead of industry shifts because timely insight into behavioral and technological change enables more adaptive and relevant marketing strategies.
  • Professional Community Networking
    methodology: professional_community_networking
    By convening marketers, brands, agencies, and students in a structured professional community, the organization advances cutting-edge marketing practices through shared learning and peer-driven knowledge exchange because sustained relationships amplify innovation diffusion and professional growth.