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UNTOLD NEWS

NEW YORK, NY · EIN 272165348 · Form 990EZ · FY2025 · NTEE Q05 · International Affairs · Micro (<$100K) · untoldnews.org
revenue
$46K
expenses
$30K
net assets
$48K
employees
mission · from form 990

OUR MISSION IS TO EDUCATE AMERICANS ABOUT THE MIDDLE EAST AND THE NON-POLITICAL ASPECTS OF ISRAEL. OUR GOAL IS TO RAISE AWARENESS OF THEIR MANY HUMANITARIAN ACTS, INVENTIONS AND START-UPS.

profile · synthesized from sources

Untold News educates Americans about Israel's humanitarian efforts, technological innovations, and scientific advancements. The organization targets current and future leaders through media campaigns, social media communities, and educational content. It aims to reshape perceptions of Israel by highlighting non-political contributions in fields like medicine, environmental science, and security.

named programs · 5 · from sources

What they call their work

College Alumni Magazine Campaign
Places ads promoting Israeli innovation in Ivy League and other university alumni magazines, reaching 1.4 million readers
Facebook Communities
Manages two Facebook communities—Untold News (722,500 fans) and El Pequeño Dínamo (52,500 fans)—to share stories about Israeli innovation and humanitarian work
Israel Is On It Campaign
Runs digital advertising in outlets like the New York Times, BuzzFeed, and Vice to promote awareness of Israeli advancements, generating hundreds of thousands of engagements
Tiny Dynamo Ebook
Publishes and distributes a free ebook highlighting 21 stories of Israeli inventions that are changing the world
YouTube Video Library
Produces and hosts 15 short educational videos on Israeli innovations and humanitarian efforts, with over 325,000 views to date
activities · 5 groups

What they do

  • Digital Communications and Content Management 1 activity
    • Digital community engagement
      Manages online platforms including two Facebook communities with a combined 775,000 followers and a YouTube channel dedicated to solution-focused content on science, health, and humanitarian innovation. Also publishes digital magazines—Tiny Dynamo and El Pequeño Dínamo—to support advocacy for Israel.
  • Jewish Community Media Production 1 activity
    • Educational outreach on Israeli innovations
      Produces and disseminates content highlighting Israel's technological, medical, scientific, environmental, and humanitarian advancements to build public awareness and support. Activities include publishing stories, producing short videos, and running digital advertising campaigns in major media outlets such as the New York Times, BuzzFeed, and Vice, reaching millions of readers and generating over 325,000 YouTube views.
  • International Emergency Medical Relief 1 activity
    • Humanitarian and medical advocacy
      Produces content showcasing ethical medical practices and humanitarian efforts, including first-response disaster aid in Haiti, treatment of Palestinian infants with life-threatening conditions, and the principle of equal care for all patients, including terrorists.
  • Nonprofit Sector Research & Data Analysis 1 activity
    • Public opinion research
      Conducts and publishes large-scale public opinion research to inform programming and support for non-profits, with over 100 major studies published to date.
  • Uncategorized 1 activity
    • Promotion of specific Israeli technologies
      Highlights and educates about specific Israeli innovations with global impact, including drip irrigation systems used in over 100 countries, reverse-osmosis desalination technology providing clean water in drought-affected areas, the PillCam used in over 4 million medical procedures, and the Sniff Controller enabling communication for locked-in patients.
financials · form 990EZ · fy2025
revenue
Total revenue$46K
Contributions & grants$46K100%
Program service revenue$70%
Investment income
Other revenue
expenses
Total expenses$30K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits
Grants paid out
balance sheet
Total assets$53K
Cash
Investments
Liabilities
Net assets$48K
6 years on record · 2020–2025 · YoY revenue +5.5%
leadership · form 990 part vii · fy2025

Who runs it

board members · 4
  • AMY RUBENSTEIN — TRUSTEE
  • DAVID LANDAU — TRUSTEE
  • DAVID SKLAVER — TRUSTEE
  • GADI LALAZAR — TRUSTEE
relationships · 9

Who they work with

  • Bar-Ilan University Institute of Nanotechnology Partner — Collaborated with Prof. Aharon Gedanken on the development of anti-bacterial fabric treatment.
  • BuzzFeed Partner — Published articles and placed ads promoting Israeli innovation on BuzzFeed.
  • Farkas Duffett Research Group, LLC. Partner — Provides research expertise to support programming and public opinion analysis.
  • Netafim Partner — Partner organization providing drip irrigation systems.
  • New York Times Partner — Placed advertising campaigns promoting Israeli innovation in the New York Times.
  • Noam Sobel Partner — Collaborates with Professor Noam Sobel on the development and implementation of the Sniff Controller.
  • Save A Child's Heart Program Partner — Collaborates with Israeli medical teams to provide cardiac care for children in need.
  • Vice Partner — Placed advertising campaigns promoting Israeli innovation in Vice.
  • YouTube Partner — Hosts Untold News videos on its YouTube channel to expand reach and accessibility.
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Education for Advocacy through Solution-Focused Storytelling
    methodology: education_for_advocacy
    By highlighting Israel's non-military innovations in science, medicine, and humanitarian efforts through media and public education, we build lasting public support because positive, underreported stories foster empathy and shift perceptions among future leaders.
  • Medical Humanitarian Aid as a Practice of Ethical Neutrality
    methodology: ethical_neutrality_in_medical_care
    By providing life-saving cardiac care to children regardless of nationality or religion and sharing firsthand medical narratives, we advance the principle of ethical medical neutrality because demonstrating equal treatment in extreme contexts builds credibility and moral authority.