What they reported doing
- #1 primary $196KHealthy Eating/living Harvest Home conducted 230 hands-on cooking demonstrations at our farmers markets, reaching approximately 20,000 attendees during the year. These demonstrations emphasized simple, culturally relevant recipes using fresh, seasonal produce, and 16,000 recipe samples were distributed to participants. Attendees received guidance on nutrition, food safety, and meal planning, with a focus on incorporating produce available at the markets and maximizing benefits from programs such as SNAP, WIC, and the USDA-funded Healthy Seniors Healthy Shoppers (H2S2) program.
What they call their work
What they do
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Youth and Family Cooking Education 1 activity
- Conduct hands-on cooking demonstrations and nutrition educationHosts bilingual cooking demonstrations at farmers markets and community sites such as senior centers, Title 1 schools, and NYCHA facilities, reaching over 25,000 adults and children annually. In one year, conducted 230 demonstrations, reaching approximately 20,000 attendees and distributing 16,000 recipe samples.
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Plant-Based Nutrition Education & Support Programs 1 activity
- Distribute educational materials and recipe resourcesCreates and distributes recipe booklets, nutrition guides, cooking videos, and Good-to-Go bags containing fresh produce and recipe cards. Also produces a weekly newsletter, Food Talk, distributed to over 25,000 subscribers, featuring seasonal recipes and community resources.
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Food Distribution and Hunger Relief 1 activity
- Distribute fresh produce through voucher and incentive programsDistributes Health Bucks, Healthy Senior Healthy Shopper incentives, and free produce to low-income customers, including seniors, through voucher programs and emergency food distribution initiatives. In one year, distributed over $109,000 in incentives and more than 400,000 pounds of free produce to over 35,000 families via the Nourish NY program.
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Local Food Market Operation 1 activity
- Operate farmers markets in low-income communitiesOperates over 15 weekly farmers markets across New York City from May through November, offering fresh, locally grown produce from New York State farms. Markets are located in low-income neighborhoods and run six days a week at various sites in the Bronx, Brooklyn, and Manhattan, serving over 250,000 shoppers annually.
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Local Food Systems Development 1 activity
- Support local farmers through financial assistance and market accessProvides financial support to family-owned farms in the Farm-to-City program, covering operational costs such as fuel, labor, seeds, and market fees, totaling over $70,000 in one year. Facilitates vendor participation in markets and enables farmers to redeem vouchers, generating $264,656 in sales.
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Who runs it
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| JOHANN DEJESUS | EXECUTIVE DIRECTOR | 21 | $65K |
- CARMELLE CADET — BOARD MEMBER
- SYDNEY MARY WARD — SECRETARY
- THERESA LC HAMMONDS — BOARD CHAIR
- WHITNEY SAULSBERRY — BOARD MEMBER
Who they work with
- Food Bank For New York City Partner — Sub-awardee of the Nourish NY Grant, enabling distribution of fresh, locally grown produce to food-insecure communities.
- Harlem Hospital Partner — Hosts the Harlem Hospital Market at its location
- Metropolitan Hospital Partner — Hosts the Metropolitan Hospital Market at its location
- NYCHA Partner — Hosts Eating for Good Health workshops at NYCHA facilities.
- NYS Department of Agriculture and Markets Government — Partner in the Fresh Connect checks program, distributing benefits to veterans and active-duty military families for use at farmers markets.
- New York State Government — Funded the Nourish NY program to support local produce distribution
- ProHealth Connect Partner — Partner organization supporting Harvest Home Farmers Market, as indicated by logo and link on the website.
- ProHealth Connect Partner — Partnership allowing ProHealth members to use Over-the-Counter benefit cards for grocery purchases at Harvest Home Farmers Markets.
- USDA Government — Funds the Healthy Seniors Healthy Shoppers (H2S2) incentive program
- churches Partner — Partners with churches as host sites and collaborators in expanding food access.
- community organizations Partner — Works with local community organizations to operate markets in underserved neighborhoods.
- elected officials Partner — Collaborates with elected officials to support market operations and food access initiatives.
- farmers from the metropolitan region Partner — Collaborates with regional farmers to supply affordable fresh produce at markets.
- local family farmers Partner — Collaborates with local family farmers to share their stories through featured content.
- local nonprofits Partner — Collaborated with Harvest Home to distribute free produce through the Nourish NY program
- nearby farms Partner — Supplies fresh produce to Harvest Home Farmers' Markets for distribution to local communities.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Client Incentives to Increase Produce Consumptionmethodology: incentive-based_purchasingBy offering financial incentives such as Health Bucks and targeted vouchers to low-income individuals and seniors, we increase fresh produce purchases and consumption because affordability at point of sale reduces economic barriers and doubles effective buying power.
- Community Partnerships to Expand Reach and Trustmethodology: community-partnership-modelBy partnering with community-based organizations, faith institutions, and local government, we increase program adoption and cultural relevance in underserved neighborhoods because trusted local networks reduce stigma and improve engagement with services.
- Integrated Food Access with Nutrition Educationmethodology: integrated_food_accessBy combining distribution of fresh, locally grown produce with hands-on nutrition education and cooking demonstrations, we improve dietary behaviors and health outcomes in low-income communities because knowledge paired with access increases utilization and empowers healthier choices.
- Support for BIPOC and Family Farms as Pathway to Equitable Food Systemsmethodology: farm-support subsidy modelBy subsidizing operational costs for BIPOC-owned and family-run farms to participate in urban markets, we expand community access to diverse, culturally relevant produce and strengthen local food systems because removing financial barriers for small vendors increases supply chain equity and community trust.