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research dossier

PLANET REIMAGINED INC

NEW YORK, NY · EIN 831560579 · Form 990 · FY2024 · NTEE C05 · Environment · Medium ($1M-$10M) · planetreimagined.com
revenue
$1.7M
expenses
$844K
net assets
$744K
employees
4
volunteers
4
program ratio
70%
mission · from form 990

PLANET REIMAGINED IS ON A MISSION TO DELIVER FAIR SOLUTIONS FOR PEOPLE AND THE PLANET.THE ORGANIZATION IS A CREATIVE CLIMATE INCUBATOR USING AN INNOVATIVE ACTION RESEARCH METHOD TO TEST, REFINE, AND SCALE SOLUTIONS. WE BRING TOGETHER RIGOROUS DATA AND CULTURAL INFLUENCE TO MOBILIZE ACTION AND ACCELERATE CHANGE.

profile · synthesized from sources

Planet Reimagined is a creative climate incubator that develops and scales solutions through action research, cultural influence, and mass mobilization. The organization trains climate leaders, partners with artists and live events to drive civic engagement, and translates research into policy. It operates globally with a focus on equitable climate solutions in areas including energy, urban agriculture, and marine conservation.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $105K
    THE NEW FUTURES FELLOWSHIP PROGRAM TRAINS AND ENGAGES FUTURE CLIMATE LEADERS VIA THE ACTION RESEARCH METHOD THROUGH FOCUSED COHORTS. IN 2024, THREE THEMATIC GROUPS DELIVERED TANGIBLE ADVOCACY AND RESEARCH PRODUCTS: RIVER DELTA COMMUNITIES (FOCUSED ON RESTORATION AND POLICY IN FOUR GLOBAL DELTAS), CLEAN ENERGY & ENVIRONMENTAL JUSTICE (CONTRIBUTED TO COMMON GROUNDS BY CREATING MULTIMEDIA CONTENT TO ADVOCATE FOR EQUITABLE CLEAN ENERGY TRANSITION IN ENERGY COMMUNITIES), AND CLIMATE & MARINE COMMUNITIES (FOCUSED ON RESEARCH AND ADVOCACY TO STRENGTHEN ENFORCEMENT PROTECTING MANGROVES IN PLACES LIKE COSTA RICA AND TOBAGO).
  2. #2 $103K
    THE AMPLIFY PROGRAM PIONEERS MOBILIZING LIVE EVENT AUDIENCES FOR POLICY-FOCUSED CLIMATE ACTION. KEY ACCOMPLISHMENTS INCLUDE IMPLEMENTING THE METHODOLOGY DURING THE AJR NATIONWIDE TOUR, RESULTING IN 35,000 FAN ACTIONS ACROSS 21 CITIES. THE TOUR MADE TABLE SPACE AVAILABLE FOR LOCAL ORGANIZATIONS TO ENGAGE FANS ON ACTIONS INCLUDING SENDING THOUSANDS OF MESSAGES, LETTERS, AND PETITION SIGNATURES TO OFFICIALS AND DECISION MAKERS, SUPPORTING SPECIFIC LOCAL CLIMATE SOLUTIONS AND ACHIEVING MULTIPLE POLICY WINS IN SEVEN STATES.
named programs · 6 · from sources

What they call their work

Action Research Center (ARC)
Evolution of the fellowship program, integrating high-impact action research training into all projects and partnerships to build capacity across climate initiatives.
Amplify
Mobilizes live music fans to take civic action through artist partnerships; achieved 35,000+ advocacy actions on AJR’s 2024 tour and expanded to Billie Eilish, Tyler Childers, and others.
Common Grounds
Research initiative promoting co-location of renewable energy on existing fossil fuel leases; influenced bipartisan legislation and policy in Western U.S. states.
Consider a Carrot
Urban agriculture initiative promoting local food production; piloted rooftop garden at Forest Hills Stadium in Queens, NY, to reduce food transportation emissions.
Grapevine
AI-powered tool launched in 2025 to help cities worldwide share and adopt successful climate policies.
New Futures Fellowship
Trained nearly 50 global researchers and advocates in Planet Reimagined’s Action Research methodology to generate climate solutions across sectors; active 2020–2025.
activities · 8 groups

What they do

  • Energy Policy Advocacy & Research 1 activity
    • Advancing clean energy co-location on federal oil and gas lands
      Develops and promotes bipartisan policy solutions and conducts research to enable wind and solar energy development on federal oil and gas lands, including identifying millions of acres of suitable land for co-located projects with potential to power over 100 million homes. Contributed foundational research that informed the Co-Location Energy Act (H.R. 5639 and S.896), supported its review by the House Committee on Natural Resources, and advocated for streamlined permitting processes.
  • Environmental Policy Advocacy & Litigation 1 activity
    • Advocating for systemic climate policy change
      Conducts action research and data analysis to influence public policy and private sector practices, engages directly with policymakers at multiple levels, and supports broad climate movement mobilization through campaigns, demonstrations, and voter engagement. Contributed to the passage of climate provisions in the Inflation Reduction Act of 2022 and published strategic declarations to improve collaboration across the U.S. climate movement.
  • Nonprofit Sector Research & Data Analysis 1 activity
    • Conducting applied climate and systems research
      Conducts original, action-oriented research designed for rapid real-world implementation in areas including clean energy, transportation, urban development, agriculture, and civic engagement. Research includes surveying over 350,000 live music fans and analyzing local organizations to inform climate programming and partnerships.
  • Data & Technology Capacity Building 1 activity
    • Developing AI-powered policy adaptation tools
      Builds and scales AI-driven tools such as Grapevine to analyze and adapt successful local policies and solutions for new geographic and institutional contexts, enhancing replicability of climate and community initiatives.
  • Climate Change Public Awareness & Advocacy 1 activity
    • Producing and distributing climate justice media content
      Produces and distributes audio and video content on climate justice through Planet Reimagined Media, including public service announcements on iHeartRadio that have reached nearly 200 million people.
  • Environmental Conservation Grantmaking 1 activity
    • Producing policy and advocacy materials through fellowships
      Supports the creation of policy and advocacy outputs by fellows, including research and campaign materials on river delta restoration, equitable clean energy transition, and mangrove protection in locations such as Costa Rica and Tobago.
  • Leadership Development Programs 1 activity
    • Training climate leaders through fellowship programs
      Operates cohort-based fellowship programs including the three-month New Futures Fellowship and the twelve-month Climate Active Fellowship to train undergraduate and postgraduate students in advocacy, communications, climate leadership, and action research. Trained nearly 50 fellows in methodology across climate, energy, healthcare, and biodiversity fields.
  • Uncategorized 2 activities
    • Mobilizing audiences at live events for civic and climate action
      Engages concertgoers and event audiences in climate activism through music tours and performances, generating large-scale civic actions such as contacting representatives, signing petitions, voter registration, and postcard campaigns. Mobilized over 35,000 fan actions during the AJR tour and over 14,000 during Billie Eilish’s UK tour, integrating sustainability messaging and action into live events.
    • Operating the Co-Location Mapping Tool
      Develops and maintains an interactive digital platform that enables users to identify feasible sites for co-locating solar energy on existing oil and gas leases and navigate associated permitting processes.
financials · form 990 · fy2024
revenue
Total revenue$1.74M
Contributions & grants$1.68M97%
Program service revenue$00%
Investment income$57K3%
Other revenue$0
expenses
Total expenses$844K
Program expenses70%
Admin / overhead20%
Fundraising10%
Salaries & benefits$382K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$3.45M
Cash$3.45M
Investments$0
Liabilities$2.70M
Net assets$744K
Liquid reserves49.0 mo
2 years on record · 2023–2024 · YoY revenue +12323.9%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
MILA ROSENTHAL BOARD TRESURER, MANAGING DIRECTOR 25 $77K
board members · 4
  • ADAM MET — BOARD SECRETARY, EXECUTIVE DIRECTOR
  • ALEXANDER WEINMAN — BOARD GENERAL COUNSEL
  • NADIA SCHREIBER — BOARD CHAIR
  • SUZANNAH TARTAN — BOARD DIRECTOR
relationships · 58

Who they work with

  • AJR Partner — Collaborated on the nationwide tour to mobilize fan actions for climate policy.
  • AJR Partner — Collaborates with the band AJR to integrate climate action into concerts and tours
  • AJR Brothers Partner — Partner in campaign and media initiatives.
  • Adam Met Partner — Co-founder and partner, combining music industry influence with research and activism to advance Planet Reimagined's mission.
  • Appalachian Voices Partner — Partnered to send emails to Congress and sign petitions on clean energy and support for coal miners.
  • BRT Charitable Foundation Funder — Financial supporter of Planet Reimagined initiatives.
  • Beyond Sport Partner — Collaborates on fellowship programs focused on climate and community impact.
  • Bloomberg Funder — Financial supporter of Planet Reimagined's programs.
  • CMA Funder — Provides financial support to Planet Reimagined.
  • CNN Partner — Media partner for campaigns and outreach.
  • Chesapeake Climate Action Network Partner — Engaged fans in supporting “Make Polluters Pay” legislation through direct action and education.
  • Citizens’ Climate Lobby Charlotte Partner — Partnered to engage fans on renewable energy permitting through petition signing.
  • Climate Outreach Partner — Collaborates on climate outreach and engagement initiatives.
  • Colgate-Palmolive Funder — Corporate funder supporting Planet Reimagined's sustainability initiatives.
  • EDF Partner — Collaborates on promoting the Co-Location Energy Act and advancing clean energy policy.
  • EDF Partner — Partner organization involved in climate advocacy initiatives.
  • Forest Hills Stadium Funder — Supports Planet Reimagined through financial contributions.
  • Forest Hills Stadium Partner — Partnered to implement an urban garden for locally grown peppers at the stadium.
  • Friends of the Earth Scotland Partner — Engaged fans in petitioning the Scottish government to reject a proposed gas plant.
  • Google.org Funder — Provides financial support to Planet Reimagined.
  • Green New Deal Rising Partner — Connected concertgoers to sustained organizing efforts, including leadership development and campaign coordination.
  • HEAL Utah Partner — Collaborated to mobilize fans to send letters and postcards to Utah legislators on Great Salt Lake protection.
  • Humanity Forward Foundation Funder — Funding partner for Planet Reimagined's work.
  • Inflation Reduction Act of 2022 Government — Recognizes the Inflation Reduction Act of 2022 as a key legislative achievement that the organization's advocacy contributed to.
  • Inspire Foundation Funder — Provides funding for Planet Reimagined's programs.
  • Live Nation Partner — Collaborates on climate action fellowship programs.
  • Live Nation Partner — Industry partner collaborating on Amplify implementation at live events.
  • MRM Partner — Collaborates on outreach and change campaigns.
  • MTV Partner — Collaborated with MTV to produce and distribute climate justice media content.
  • Mila Rosenthal Partner — Co-founder and partner, bringing human rights activism and United Nations campaign experience to Planet Reimagined's initiatives.
+ 28 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Action Research for Policy Impact
    methodology: action_research
    By integrating research with immediate advocacy and community input, we produce faster and more effective policy change because the research is designed to be actionable and culturally resonant from the start.
  • Grassroots Narrative Change Through Culture and Events
    methodology: narrative_change
    By leveraging pop culture, music, live events, and artist influence, we produce broad public engagement on climate issues because shared cultural experiences generate emotional resonance and collective action more effectively than data alone.
  • Scaling Local Policy Through Implementation Intelligence
    methodology: implementation_intelligence
    By analyzing and distilling the causal mechanisms of successful local policies, we enable faster adoption in new jurisdictions because local governments gain actionable understanding of what works and how to adapt it.