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9 ORGS · 60 ACTIVITIES ← all strategies ·
approach

Tiered Engagement Model

methodology: tiered_engagement

By offering tiered membership with escalating benefits and participation incentives, organizations increase sustained financial and social investment, because structured pathways create perceived value and foster long-term commitment. This strategy uses differentiated levels of membership or support—often tied to financial contribution or participation—to convert one-time participants into deeply engaged community members. What distinguishes it from simple fundraising or access models is its intentional scaffolding of benefits that align cost, recognition, and involvement, thereby reinforcing ongoing engagement across diverse audiences.

9
orgs running it
60
activities of those orgs
12
activity groups touched
who runs it

Organizations running this strategy · 9

what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

  • Co-founding and organizing the Scottish North American Community Conference (SNACC) THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Co-founded and organizes the annual SNACC conference to bring together Scottish heritage organizations, clans, and groups to share best practices and ideas, including hosting the 21st annual event in 2023.
  • Conducting research and development for heritage initiatives THE AMERICAN-SCOTTISH FOUNDATION INC
    research
    Conducts research and development for the “Scots Who Built New York's Landmarks” initiative and provides advisory support for related projects such as the Hamilton Garden at St. Nicholas Park.
  • Developing and publishing walking tour maps THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Developed and launched walking tour maps focused on Lower Manhattan and Midtown East & West as part of 'The Scots Who Built New York' series to highlight Scottish contributions to New York City architecture.
  • Funding designated charitable projects THE AMERICAN-SCOTTISH FOUNDATION INC
    grantmaking
    Designates and channels donations to specific charitable projects including Kids Operating Room, The Prince & Princess of Wales Hospice, the Guards Museum, and Glasgow Hospice, enabling tax-deductible giving by U.S. donors.
  • Hosting Tartan Week and Tartan Day events THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Organizes and hosts annual Tartan Week and Tartan Day events, including parades, observances, supper clubs, and performances on Fountain Terrace, to commemorate the Declaration of Arbroath and celebrate Scottish-American contributions.
  • Organizing Burns Night events THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Hosts annual Burns Night celebrations featuring traditional food, music, dancing, and performances to engage members and guests in Scottish culture, including the 25th annual gala in 2020.
  • Organizing and promoting concerts and musical events THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Organizes and promotes community concerts, including lunchtime events at Bryant Park and performances by international groups such as the Ayrshire Fiddle Orchestra.
  • Organizing cultural events and performances THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Organizes and hosts a range of cultural events including the Crown to Catwalk event, Sunset Pimm’s, Garden Party, Wallace Award, and performances such as the Scottish Ballet at Lincoln Center to promote Scottish arts and heritage.
  • Organizing educational and environmental programs THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Runs educational programs for youth, collaborated on the restoration of the John Muir Nature Trail, and organized environmental conferences to promote conservation and innovation.
  • Preserving organizational and founder archives THE AMERICAN-SCOTTISH FOUNDATION INC
    capacity building
    Deeded a collection of letters, photographs, manuscripts, books, and documents related to its founders, Lord and Lady Malcolm Douglas-Hamilton, to preserve the organization’s historical legacy.
  • Producing cultural and educational content THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Produces the bi-weekly “ScotsInUS” podcast and hosts monthly live-streamed “Sounds from Scotland” concerts to share Scottish music, stories, and cultural content with a broad audience.
  • Providing member benefits and partnerships THE AMERICAN-SCOTTISH FOUNDATION INC
    direct service
    Offers members exclusive discounts, special privileges, and reciprocal memberships through partnerships with Harney & Sons, Brooks Brothers, The Scotland Shop, The Scottish Grocer, The Caledonian Club, and other businesses.
  • Supporting Scottish heritage and diaspora development THE AMERICAN-SCOTTISH FOUNDATION INC
    capacity building
    Provides advisory and organizational support for diaspora engagement through participation in the National Tartan Day New York Committee, the Scottish Coalition USA, and the Lord Malcolm Douglas Hamilton Bursary Advisory Committee.
  • Accessibility Services for Visitors FRIENDS OF THE ROSAMOND GIFFORD ZOO AT BURNET PARK INC
    direct service
    Provides free push wheelchair and motorized wheelchair rentals, as well as single and double stroller rentals, to ensure accessible zoo experiences for all guests.
  • Animal Exhibits and Habitat Management FRIENDS OF THE ROSAMOND GIFFORD ZOO AT BURNET PARK INC
    direct service
    Provides habitat for over 700 animals representing 216 species, many of which are threatened or endangered, through indoor and outdoor exhibits including specialized spaces such as the USS Antiquities Cave/Aquarium and Helga Beck Asian Elephant Preserve.
  • Community Partnerships and Garden Maintenance FRIENDS OF THE ROSAMOND GIFFORD ZOO AT BURNET PARK INC
    direct service
    Partners with the Syracuse Garden Club and Master Gardeners program to maintain zoo grounds, including rain gardens, butterfly garden, and vegetable garden used for animal enrichment.
  • Conservation Breeding Programs FRIENDS OF THE ROSAMOND GIFFORD ZOO AT BURNET PARK INC
    direct service
    Operates breeding programs in coordination with other AZA-accredited institutions to support the survival of threatened and endangered species.
  • Educational Programming and Public Outreach FRIENDS OF THE ROSAMOND GIFFORD ZOO AT BURNET PARK INC
    direct service
    Provides educational programs during summer and school breaks, hosts daily animal chats and feeding demonstrations, and conducts off-site outreach through the 'Zoo to You' program and classroom instruction by trained volunteers.