Storytelling for Systems Change

Leads advocacy initiatives to improve menopause-related healthcare policies, including successful efforts to remove the boxed warning label on local vaginal estrogen. Provides educational resources and advocacy toolkits to support individuals in advancing policy reforms.

Runs large-scale public awareness campaigns using digital billboards, subway station ads, taxi toppers, and PSAs in major cities like New York City, Minneapolis, and 10 additional urban areas. Campaigns include themed messaging such as “It’s Not Just In Your Head,” “When It's Never Sweater Weather,” and “We Deserve Better” during national and global menopause awareness observances.

Shares findings from scientific research to inform public understanding, including reporting that up to 84% of postmenopausal women experience chronic genitourinary symptoms and highlighting cognitive behavioral therapy for insomnia (CBT-i) as the most effective intervention for sleep issues during perimenopause.

Offers printable resources such as a symptom checklist and symptom tracking tool to help individuals monitor perimenopause and menopause symptoms and support discussions with healthcare providers. Also classifies menopause symptoms into four primary categories: physical, cognitive, mood, and urinary/sexual/vaginal (GSM).

Provides educational content explaining how estrogen affects heart, bones, skin, brain, and mood health, and describes how physical symptoms like night sweats and temperature shifts impair sleep and negatively affect mental health during menopause.

Organizes full-day in-person educational events on perimenopause, menopause, and postmenopause, such as a sold-out program in Boston featuring expert speakers and evidence-based strategies. Also offers customizable workshops, panel discussions, and lunch-and-learn sessions for workplaces to improve understanding of menopause.

Provides free monthly virtual talks featuring specialists discussing menopause symptoms, physical and emotional health, treatment options, and management strategies, including live Q&A sessions with experts to address community-submitted questions. These events are also known as Menopause Talks.

Creates and distributes a podcast series that explores the physical, emotional, and mental changes of menopause, covering all 34 known symptoms through one-on-one conversations with influencers and everyday women. The podcast aims to reduce stigma, build community, and share evidence-based information across multiple seasons.

Offers information about local vaginal estrogen as a preventative and treatment option for Genitourinary Syndrome of Menopause (GSM), including advocacy for its use and education on symptom management related to urinary, sexual, and vaginal health.

Conducts outreach and educational initiatives to increase public understanding of menopausal and similar health conditions.

Funds cancer research to support breakthroughs in the prevention, diagnosis, and treatment of cancer, with all raised funds donated to institutions such as The Foundation for Women’s Cancer and Memorial Sloan Kettering Breast Cancer Research.

Hosts annual gala and cocktail-themed fundraising events such as the Celebration of Life Gala and “Cocktails for a Cause,” often in partnership with local organizations, to raise awareness and support for breast and ovarian cancer research.

Organizes annual in-person and virtual walk/run events, including the We Fight Like Girls Walk at locations such as Long Beach Boardwalk and Rye, NY, as well as team participation in the NYC Marathon and NYCRUNS Brooklyn Half-Marathon, to raise awareness and funds for cancer research.

Offers public education about cancer, particularly focused on young women, including expert-led discussions on fertility, family planning, and life after cancer, and promotes early self-advocacy and body awareness for early detection.