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7 ORGS · 26 ACTIVITIES ← all strategies ·
approach

Grassroots Mobilization for Policy Change

methodology: grassroots_organizing

By mobilizing community members as advocates using personal stories and localized action, we drive policy change, because lived experience and collective public pressure increase political accountability and shift public norms more effectively than top-down messaging alone. This strategy centers on activating individuals—especially parents, consumers, or affected community members—to act as visible, vocal agents of change in advocacy and policy reform. It distinguishes itself from purely educational or service-based approaches by treating community engagement as a direct lever for systemic change, using personal narratives, organized monitoring, and collective action to influence regulation and public opinion. While some organizations use this to restrict youth access to substances and others to protect access to alternatives, the shared mechanism is the empowerment of grassroots voices to shape policy outcomes.

7
orgs running it
26
activities of those orgs
12
activity groups touched
who runs it

Organizations running this strategy · 7

what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

  • Providing educational resources on youth vaping risks Parents Against Vaping E-Cigarettes Inc
    direct service
    Provides educational information and resources to parents and adults about the youth vaping epidemic, health risks of vaping, and how to recognize signs and support adolescents.
  • Advocacy for tobacconists' rights and tobacco legislation in New York State NEW YORK TOBACCONISTS ASSOCIATION
    advocacy
    Represents and advocates for independent retail tobacconists across New York State, including efforts to protect their rights and influence tobacco-related legislation since 2010. Specifically supports over 200 small cigar retailers through campaigns such as advocating for a 50-cent tax cap on premium cigars under bills A5284b and S2133A.
  • Organizing annual fundraising events including a golf tournament and clam bake NEW YORK TOBACCONISTS ASSOCIATION
    direct service
    Hosts recurring fundraising events such as an annual golf tournament featuring 18 holes of golf, meals, cigars, and live and silent auctions, with at least six iterations held by 2026, and a clam bake event that generated $1,740 in program revenue in 2024.
  • Advocating for tobacco-free policies SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    advocacy
    Implements the Advancing Tobacco Free Communities grant to reduce youth exposure to retail tobacco marketing and promotes tobacco-free outdoor air and housing policies through community advocacy and youth engagement.
  • Building regional provider capacity SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    capacity building
    Formed the Northern Tier Providers Coalition to support chemical dependency programs and community service directors across seven counties and the Akwesasne Reserve, and organizes an annual conference for addictions professionals in Northern New York.
  • Delivering recovery support and peer coaching services SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    direct service
    Operates the Valley Recovery Center and provides recovery coaching, peer support in emergency departments, and community engagement activities; served 315 individuals in 2021 and 187 residents in 2023 through these services.
  • Expanding access to addiction resources SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    direct service
    Operates the Regional Addictions Resource Center to improve access to substance use prevention, treatment, and recovery resources across the North Country and Northern Economic Zone counties.
  • Fostering community partnerships SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    capacity building
    Built collaborative networks by establishing ten new community organization partnerships in 2023 to strengthen local responses to substance use and promote public health initiatives.
  • Hosting prevention internship programs SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    capacity building
    Hosts a Prevention Intern through the Paid Prevention Internship Opportunity (PPIO) grant funded by NYS OASAS to develop workforce capacity in substance abuse prevention.
  • Leading local drug-free coalitions SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    advocacy
    Operates the Massena Drug Free Community Coalition and implements the Partnership for Success grant in Lewis County to address substance abuse and promote drug-free, violence-free environments for youth.
  • Operating youth programs and safe spaces SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    direct service
    Operates the Horizons Youth Clubhouse and runs youth-led initiatives such as Reality Check and the UP! Coalition, providing safe after-school environments, life skills development, recreational activities, and peer education for teens aged 13–18 in Massena and surrounding areas.
  • Participating in statewide recovery advocacy SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    advocacy
    Engaged in the statewide Stand Up for Recovery Day event in 2023 to advocate for recovery visibility and support.
  • Providing employee assistance services SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    direct service
    Offers Pivot Employee Assistance Services to help employers support workers facing emotional, financial, or substance use challenges through counseling and referrals.
  • Providing prevention, education, and intervention services SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    direct service
    Delivers evidence-based prevention, education, information, intervention, and referral services to residents of St. Lawrence County, including school-based programming and community outreach aimed at reducing substance use and related harms.
  • Supporting families affected by addiction SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    direct service
    Provides Family Support Navigator services that offer emotional support, insurance and treatment navigation, and resource linkage for families impacted by substance use disorders.
  • Training recovery coaches and professionals SEAWAY VALLEY COUNCIL FOR ALCOHOL AND SUBSTANCE ABUSE PREVENTION INC
    capacity building
    Conducts Recovery Coach Academy trainings and ethics in recovery coaching programs; trained 57 individuals in 2021 and conducted two academy sessions for 55 people in 2020, along with three ethics trainings for 44 participants.
  • Health insurance enrollment assistance via Navigator Program COLUMBIA COUNTY COMMUNITY HEALTHCARE CONSORTIUM INC
    direct service
    Assisted 2,432 individuals in Columbia and Greene Counties with enrolling in health insurance plans through the Navigator Program in 2024, building on prior-year support of 2,265 individuals assisted during 2023.
  • NY Connects program for older adults and people with disabilities COLUMBIA COUNTY COMMUNITY HEALTHCARE CONSORTIUM INC
    direct service
    Provided information, assistance, and referrals to 741 clients in Columbia County through the NY Connects program in 2024 to support independent living for older adults and people with disabilities.