Expertise-Driven Advocacy

By establishing authoritative expertise and disseminating knowledge, organizations drive stakeholder behavior change and policy engagement, because credible, evidence-based leadership increases trust and perceived legitimacy in technical fields. This strategy centers on building and leveraging recognized authority in a specialized domain—such as PET resin or corrosion control—to shape public understanding, industry norms, and policy priorities. Unlike broad awareness campaigns, it emphasizes technical credibility, education, and alignment with global frameworks to position the issue as both solvable and strategically important. The shared mechanism across these examples is the use of expert voice and knowledge dissemination not just to inform, but to reframe issues and mobilize action through legitimacy.

orgs running it

activities of those orgs

activity groups touched

who runs it

Organizations running this strategy · 2

what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

Public education and promotion of PET resin PET RESIN ASSOCIATION
direct service
Conducts outreach to promote the benefits, safety, and applications of PET resin, providing technical and scientific information to the public. Encourages recycling and sustainable use practices.
Administering the Corrosion Awareness Honour award WORLD CORROSION ORGANIZATION INC
grantmaking
Recognizes individuals or organizations for outstanding contributions to public understanding of corrosion and its prevention by awarding a certificate and 1,000 EUR annually.
Advancing corrosion science in support of UN Sustainable Development Goals WORLD CORROSION ORGANIZATION INC
advocacy
Identifies and promotes linkages between corrosion science and multiple UN Sustainable Development Goals, including Good Health and Well-Being, Clean Water and Sanitation, Affordable and Clean Energy, and Sustainable Cities and Communities.
Conducting and publishing corrosion research WORLD CORROSION ORGANIZATION INC
research
Produces and disseminates research findings through white papers, abstracts, and educational reports on topics such as low-carbon energies, corrosion in oil and gas, and corrosion protection technologies to inform policy and practice.
Enforcing code of honor among members WORLD CORROSION ORGANIZATION INC
advocacy
Upholds a code of honor to maintain high standards in corrosion control and prevention across member organizations.
Operating digital platform for corrosion research dissemination WORLD CORROSION ORGANIZATION INC
direct service
Provides a digital platform for the corrosion community to present scientific contributions related to sustainability and the UN Sustainable Development Goals, including on-demand access to research presentations and direct communication features between viewers and authors.
Operating membership and joint committee programs WORLD CORROSION ORGANIZATION INC
capacity building
Offers general and affiliate membership to not-for-profit and interested organizations and facilitates regular online meetings of joint committees to develop strategies for advancing corrosion protection goals.
Organizing World Corrosion Awareness Day WORLD CORROSION ORGANIZATION INC
advocacy
Coordinates and promotes World Corrosion Awareness Day annually on April 24, including global social media campaigns and resource distribution to partners, reaching audiences in over 25 countries.
Promoting corrosion control education and best practices WORLD CORROSION ORGANIZATION INC
direct service
Advances public understanding of corrosion control through educational materials, digital presentations, and collaboration with member organizations to disseminate research and promote sustainable practices.