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LET'S BE SMART INC

NEW YORK, NY · EIN 204051556 · Form 990 · FY2024 · NTEE D20 · Animal-Related · Small ($100K-$1M) · letsbesmart.org
revenue
$153K
expenses
$155K
net assets
$4K
employees
0
program ratio
76%
mission · from form 990

AIMS TO EDUCATE ABOUT THE IMPORTANCE OF ANIMALS BY RAISING THE AWARENESS LEVEL FOR THEIR RIGHTS, WELL-BEING, AND CARE. THE ORGANIZATION FOCUSES ON BRINGING COMMUNITIES TOGETHER TO PROMOTE RESPONSIBLE CARE OF ANIMALS THROUGH EVENTS AND HOPES TO FOSTER THE PRACTICE OF UNDERSTANDING AND COMPASSION WITH ANIMALS. PROMOTING ADOPTION/FOSTERING PROGRAMS AND ACTIVITIES THAT AIM TO IMPROVE THE LIVELIHOOD OF ANIMALS AND SUPPORT SANCTUARIES AND OTHER PROJECTS, ARE INTEGRAL PART OF OUR MISSION.

profile · synthesized from sources

Let's be S.M.A.R.T. Inc is a New York-based nonprofit promoting animal welfare through education and community engagement. The organization raises awareness about responsible animal care, supports adoption and spay/neuter initiatives, and runs educational programs for children and adults. It operates both locally and internationally, with projects in Greece and Lebanon focused on stray animal care and sanctuary support.

named programs · 5 · from sources

What they call their work

Greece S.M.A.R.T. Campaign
Educational and rescue initiative in Greece including a shelter facility, adoption programs, volunteer engagement, and international outreach
Lebanon S.M.A.R.T. Campaign
Collaborative campaign with Animals Lebanon to promote adoption of rescued street cats and place them in permanent homes abroad
PAWZITIVE
Interactive educational program teaching children and adults about animal care, compassion, and community responsibility through events and volunteer-led activities
S.M.A.R.T. Family Video Series
Animated educational video series for children and adults covering topics like adoption, sterilization, pet care, and animal benefits for PTSD and autistic children
S.M.A.R.T. Yards
Community-based initiative helping local communities establish shared care spaces for stray animals
activities · 3 groups

What they do

  • Humane Education and Responsible Pet Ownership 3 activities
    • Animal care education programs for children and adults
      Provides accessible education on animal care, animal rights, and human-animal companionship benefits through the PAWZITIVE program, school presentations, social media, printed materials, and community events. Includes age-specific educational notebooks, activity guides, and an animated video series approved by the Greek Ministry of Education.
    • Community events promoting animal welfare and education
      Organizes community events, charity fairs, and hands-on educational activities in locations including New York City and Greece to promote responsible animal care and launch initiatives such as the PAWZITIVE program.
    • International animal welfare campaigns and community initiatives
      Runs animal rights education and stray animal care campaigns in Greece and other countries, including the development of community-managed S.M.A.R.T. Yards to promote shared responsibility for stray animals and reduce neglect and abuse.
  • Rescue and Adoption of Cats 1 activity
    • Rescue, shelter, and adoption services for stray cats in Greece and Lebanon
      Operates a rescue facility and sanctuary in Greece to rescue, care for, and place stray cats into adoptive homes locally and internationally. Facilitates international adoptions of rescued cats from Lebanon and Greece, including transportation and foster care support in the U.S.
  • Uncategorized 1 activity
    • Veterinary internship and clinical training program in Greece
      Offers veterinary internship experiences in Greece that include hands-on surgical training and participation in stray cat sterilization programs, enhancing clinical skills and understanding of animal welfare challenges.
financials · form 990 · fy2024
revenue
Total revenue$153K
Contributions & grants$153K100%
Program service revenue$00%
Investment income$00%
Other revenue$170
expenses
Total expenses$155K
Program expenses76%
Admin / overhead24%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineOther
balance sheet
Total assets$6K
Cash$6K
Investments$0
Liabilities$2K
Net assets$4K
Liquid reserves0.4 mo
5 years on record · 2020–2024 · YoY revenue +20.9%
leadership · form 990 part vii · fy2024

Who runs it

board members · 7
  • ERICA VAN REEL — DIRECTOR
  • JULIE KELLEY — TREASURER
  • MARLY CRUIKSHANK — DIRECTOR
  • MARY JO KEEBLE — DIRECTOR
  • MONICA TAYLOR — DIRECTOR
  • SHAYENNA TELLES — SECRETARY
  • TOMMY ARVANITIDIS — PRESIDENT
relationships · 11

Who they work with

  • Animals Lebanon Partner — Collaborates with Animals Lebanon on the Lebanon S.M.A.R.T. Campaign to adopt rescued street cats.
  • Elements Preschool Partner — Collaborated with Let's be S.M.A.R.T. to organize a charity and street fair event in New York City for the PAWZITIVE program.
  • Global Giving Network — Registered with Global Giving for participation in worldwide nonprofit projects.
  • Greece S.M.A.R.T. Project Partner — International project under which cats are rescued and housed for adoption.
  • Greek Ministry of Education Government — Approved the S.M.A.R.T. video series as official teaching material for student education on animal welfare.
  • GuideStar Network — Registered charity with GuideStar and recipient of its Transparency Seals.
  • Lebanon S.M.A.R.T. Project Partner — International project under which cats are rescued and housed for adoption.
  • Let’s Be S.M.A.R.T. NGO in Greece Partner — Collaborates to promote a rescue cat shelter and adoption program in Greece.
  • Mahatma Gandhi Partner — Draws inspiration from Mahatma Gandhi's philosophy on animal treatment as a measure of moral progress.
  • S.M.A.R.T. Hood App Partner — Digital platform used to track and analyze community engagement globally.
  • letsbesmart-greece.org Partner — Partner website sharing adoption and success stories of rescue cats.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Adoption and Foster-Centered Rescue Model
    methodology: adoption_promotion
    By promoting animal adoption and fostering through comprehensive pre-adoption care and permanent home placement, we reduce animal homelessness and improve long-term welfare, because ensuring medical readiness and behavioral support increases successful integration and lifelong care.
  • Community-Based Compassion Building
    methodology: community_engagement
    By organizing inclusive community events for children and adults, we cultivate collective responsibility for animal welfare, because shared experiences foster empathy and sustain long-term local stewardship of animal care.
  • Education-Driven Behavioral Change
    methodology: education_for_change
    By delivering accessible, solution-oriented education through digital platforms, community events, and storytelling, we foster compassion and promote responsible animal care behaviors, because education that models real-world practices leads to sustainable behavioral change.
  • Experiential Modeling and Volunteer Engagement
    methodology: experiential_volunteer_modeling
    By combining hands-on volunteer experiences with real-time modeling of animal care practices at demonstration sites, we deepen engagement and transfer skills globally, because immersive experiences produce stronger behavioral retention and cross-cultural advocacy than education alone.
  • Research-Based Advocacy for Animal-Human Health
    methodology: research_based_advocacy
    By promoting animal-assisted therapy with evidence highlighting clinical benefits for vulnerable populations, we expand societal recognition of animals’ therapeutic role, because data-backed advocacy drives institutional adoption and policy change.