What they reported doing
- #1 primary $0OTHER PROGRAMS -LAPLAZA DE LAS AMERICAS WHIDC ADMINISTERS THE YEAR ROUND LA PLAZA DELAS AMERICAS STREET VENDORS MARKET ON WEST 175TH ST. BETWEEN WADSWORTHAND BROADWAY. LA PLAZA SERVES AS A MICRO BUSINESS "INCUBATOR" FOR UP TO50 VENDORS. THE ORGANIZATION WAS ALSO THE SPONSOR OF THE NEW PLAZA THATWAS CONSTRUCTED AS PART OF THE "PLAZA NYC" PROGRAM. THE NEW PEDESTRIANPLAZA IS CLOSED TO TRAFFIC AND GIVES VENDORS ACCESS TO ELECTRICITY ANDWATER. THE PLAZA ALSO FEATURES TREES, LIGHTING, BENCHES, TABLES,CHAIRS, AND A FOUNTAIN. TRI-STATE REGION SPURRING ECONOMIC ACTIVITY IN THE AREA. ADMISSION IS FREE AND OVER 60,000 PEOPLE ATTEND THE FESTIVAL ANNUALLY.
What they call their work
What they do
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Business Community Advocacy 1 activity
- Advocacy for small business and policy changeLeads corporate strategy and policy campaigns, advocates for regulatory and legislative changes, and partners with community organizations and individual business owners to strengthen local economic ecosystems.
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Community Festival & Event Production 1 activity
- Annual Medieval Festival at Fort Tryon ParkOrganizes and operates a one-day Medieval Festival at Fort Tryon Park each year since 1983, transforming the space into a medieval market town with period costumes, music, dance, and performances, attracting visitors from the tri-state region and stimulating local economic activity.
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Small Business Technical Assistance 1 activity
- Business development and technical assistance for micro-businessesProvides one-on-one business development assistance, financial education, and support in securing loans and grants to an average of 450–500 micro-businesses annually through the Business Operating Success System (BOSS) program in Northern Manhattan and the Western Bronx.
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Child Care Provider Support Services 1 activity
- Child Care Business Development programDelivers comprehensive support to home- and center-based childcare providers, including assistance with licensing, funding, insurance, training, coaching, and professional development; has graduated 407 providers through 30 cycles, resulting in 237 new childcare businesses, 393 jobs, and 1,400 childcare slots.
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Regional Economic Development Initiatives 1 activity
- Community and business information servicesProvides information about the Washington Heights and Inwood neighborhoods and responds to general inquiries about doing business in the area, supporting local economic engagement.
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Neighborhood Civic Engagement 1 activity
- Community volunteer engagement and promotionEngages volunteers to promote awareness of the cultural vitality and economic potential of Washington Heights and Inwood to businesses, investors, and the public.
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Community CPR and First Aid Training 1 activity
- Monthly CPR, AED, and First Aid trainingOffers monthly public and custom-tailored CPR, AED, and First Aid classes taught by certified American Red Cross instructors, providing 2-year American Red Cross certification in Adult and Pediatric First Aid/CPR/AED upon completion.
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Business Improvement District Management 1 activity
- Operation of La Plaza de las Americas street vendors marketAdministers a year-round street vendor market on West 175th Street as part of the Plaza NYC initiative, serving as a micro-business incubator for up to 50 vendors with infrastructure including electricity, water, seating, lighting, and greenery.
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Subsidized Child Care Services 1 activity
- Support for local childcare providersProvides direct support to local childcare initiatives, including Maria Flores Daycare, to expand access to childcare services in Washington Heights.
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Who runs it
- ISAAC ROLDAN — BOARD MEMBER
- JOSEFA RUIZ — BOARD MEMBER
- JOSEPH LAUFER — CHAIRPERSON
- MAGDA SOUFFRONT — SECRETARY
- MARIA LUNA — BOARD MEMBER
- TONYA REEVES — BOARD MEMBER
- VIVIAN DUCAT — BOARD MEMBER
Who they work with
- American Red Cross Partner — Provides official curriculum and certification for CPR, AED, and First Aid classes offered by WHIDC.
- Brooklyn Legal Services Partner — Community partner supporting WHIDC's programs and services.
- Brooklyn Legal Services Corporation A Partner — Collaborating organization supporting WHIDC initiatives.
- Child Care Business Development Partner — Program partner focused on developing child care businesses in Upper Manhattan and the Western Bronx.
- Council of New York City Neighborhoods Partner — Community partner supporting WHIDC's programs and services.
- Empire State Development Partner — Partner organization providing support through the Entrepreneurship Assistance Centers network.
- Fort Tryon Park Partner — Co-organizes and hosts the Medieval Festival in partnership with Fort Tryon Park.
- Gale Partner — Community partner supporting WHIDC's programs and services.
- Harlem World Magazine Partner — Partner organization listed in the community newspaper section of the business directory.
- Lower Manhattan Cultural Council Partner — Partner organization collaborating with WHIDC on cultural programming and community development.
- Lower Manhattan Cultural Council Partner — Supporting organization collaborating with WHIDC.
- Lower Manhattan Cultural Council Partner — Supports WHIDC's cultural programming and community development efforts.
- Manhattan Times Partner — Partner organization listed in the community newspaper section of the business directory.
- Neighborhood Trust Federal Credit Union Partner — Collaborates through shared leadership, as Rosa Franco serves on WHIDC's Board of Directors and is Director of Lending at Neighborhood Trust Federal Credit Union.
- Neighborhood Trust Financial Partners Partner — Collaborates as a local business organization in the Washington Heights and Inwood area.
- New York City Department of Small Business Services Partner — Community partner supporting WHIDC's programs and services.
- New York City Department of Small Business Services Partner — Referenced as a resource for business permitting, licensing, and financing in the neighborhood.
- New York City Economic Development Corporation Partner — Referenced as a resource for real estate development and business incentives in New York City.
- New York City Housing Authority Partner — Community partner supporting WHIDC's programs and services.
- Northern Manhattan Coalition for Immigrant Rights Partner — Collaborates as a legal services provider in the Washington Heights and Inwood area.
- Northern Manhattan Improvement Corporation Partner — Collaborates as a legal services provider in the Washington Heights and Inwood area.
- Office of the Manhattan Borough President Government — Government office supporting WHIDC through funding or collaboration.
- Office of the Manhattan Borough President Government — Supports WHIDC through public funding and collaboration on community development.
- Plaza NYC Partner — Sponsored the construction of the new pedestrian plaza as part of the Plaza NYC program.
- The Lila Acheson Wallace Foundation Funder — Funder of WHIDC programs and initiatives.
- The Lila Acheson Wallace Foundation Funder — Supporter and sponsor of WHIDC programs.
- The Lila Acheson Wallace Foundation Partner — Funding partner supporting WHIDC's programs.
- The New York City Council Government — Government body providing funding or policy support to WHIDC.
- The New York City Council Government — Government body supporting WHIDC through sponsorship or funding.
- The New York City Council Government — Supports WHIDC through municipal funding and policy support.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Driven Developmentmethodology: community-driven developmentBy centering community engagement in development initiatives, we strengthen neighborhood growth and economic activity because local ownership ensures relevance, sustainability, and equitable distribution of benefits.
- Entrepreneurship as a Pathway to Economic Equitymethodology: entrepreneurship_for_equityBy investing in entrepreneurship among marginalized communities, we advance economic equity because systemic barriers to wealth and employment can be circumvented through self-employment and business ownership that generate income, assets, and community reinvestment.
- Micro-Business Incubator Modelmethodology: micro-business incubatorBy providing physical space, utilities, and infrastructure to street vendors and micro-businesses, we foster entrepreneurial development and economic stability in underserved communities because access to foundational resources lowers barriers to entry and enables sustainable business growth.
- One-on-One Business Development Coachingmethodology: one-on-one business coachingBy offering personalized business coaching and technical assistance, we improve the sustainability and financial access of micro-businesses because tailored support addresses individual challenges and builds capacity more effectively than standardized programming.