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MARS HILL BROADCASTING CO INC

SYRACUSE, NY · EIN 222234076 · Form 990 · FY2024 · NTEE A30Z · Arts, Culture & Humanities · Medium ($1M-$10M) · marshillnetwork.org
revenue
$1.1M
expenses
$1.2M
net assets
$2.0M
employees
15
volunteers
20
program ratio
60%
mission · from form 990

COMMUNICATION OF THE GOSPEL OF JESUS CHRIST PRIMARILY THROUGH CHRISTIAN RADIO BROADCASTING AND SECONDARILY THROUGH SOCIAL MEDIA AND INTERNET VIDEOS PLUS CONCERTS, PRESENTATION, LITERATURE DISTRIBUTION AND PARTICIPATION IN AND PROMOTION OF LOCAL COMMUNITY MINISTRIES.

profile · synthesized from sources

Christian media ministry based in Syracuse, NY, focused on spreading the Gospel through radio broadcasting, digital media, and community outreach. Produces video content, podcasts, and live events including concerts and prayer gatherings. Operates a children's programming block and supports local ministries, with a mission to communicate Christian teachings across traditional and digital platforms.

named programs · 4 · from sources

What they call their work

Hilltop Kids
Weekday radio program for children featuring biblical stories, adventures, and devotional content through partnerships with organizations like Child Evangelism Fellowship.
Mars Hill Apex (MHAX)
Ministry arm organizing Christian concerts and music events, such as the Tim Zimmerman & The King’s Brass Father’s Day concert.
National Day of Prayer – Columbus Circle
Annual event in downtown Syracuse featuring worship, prayer, dance, and community leadership, broadcasted and recorded by Mars Hill Network.
One North Media
Digital media arm producing video content, social media, e-newsletters, and livestreams; includes series like "Faith Feature," "HOPE," and special productions on topics including prison ministry and suicide loss.
activities · 4 groups

What they do

  • Religious Media Production and Distribution 3 activities
    • Children's religious education programming
      Produces and broadcasts weekday radio programs for children that teach Christian principles through Scripture readings, stories, and fully dramatized audio episodes featuring relatable characters living out their faith. Also organizes Vacation Bible School programs centered on biblical themes such as Psalm 23 and the story of David, incorporating hands-on activities and apologetics.
    • Christian radio broadcasting
      Operates a Christian radio station that broadcasts Bible-based teaching, Christ-centered music, and religious programming focused on worship, praise, and spiritual guidance. Programming includes daily and weekly shows such as Wallbuilders, MhAX Impact, and dramatized audio series like Adventures in Odyssey, Down Gilead Lane, and Paws & Tales.
    • Digital media production and distribution
      Creates and manages digital content including videos, websites, social media, e-newsletters, and a mobile app (MHN). Provides video production and livestreaming services to other Christian ministries, including coverage of events such as the National Day of Prayer in Syracuse, NY, and major concert recordings like Tim Zimmerman and the King’s Brass during their 45th Anniversary Tour.
  • Community Festival & Event Production 1 activity
    • Community and special events hosting
      Organizes and hosts live community events including Vacation Bible School, live music concerts (such as performances by Bob & Darleen Puffer and Dick Everson), educational events on historical and spiritual topics (e.g., the Jewish ghetto of Venice), and special video productions for holidays like Christmas and Easter.
  • Intercessory Prayer Services 1 activity
    • Prayer ministry
      Maintains a team of prayer warriors who respond to submitted prayer requests from listeners and community members.
  • Uncategorized 1 activity
    • Scenic train excursions with Christian outreach
      Operates weekend scenic train rides through the Catskill Mountains via the Catskill Flyer and Ice Cream Express, offering 90-minute round-trip excursions and special evening rides with live music by local Christian entertainers on select Fridays in July and August 2025.
financials · form 990 · fy2024
revenue
Total revenue$1.12M
Contributions & grants$537K48%
Program service revenue$411K37%
Investment income$15K1%
Other revenue$154K
expenses
Total expenses$1.20M
Program expenses60%
Admin / overhead39%
Fundraising1%
Salaries & benefits$705K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$2.16M
Cash$506K
Investments$0
Liabilities$181K
Net assets$1.98M
Liquid reserves5.1 mo
5 years on record · 2020–2024 · YoY revenue -4.4%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
WAYNE TAYLOR GENERAL MANAGER THROUGH 05/31/25 40 $110K
board members · 9
  • BRYAN CLEAVELAND — DIRECTOR
  • DAVID LEWIS — DIRECTOR
  • JAMES STEWART — SECRETARY
  • PETER HUNN — DIRECTOR
  • ROBERT GEYER — DIRECTOR
  • WARREN DARBY — DIRECTOR
  • WILLIAM BITLER — PRESIDENT
  • WILLIAM BRAUN — TREASURER
  • WILLIAM JOHNSON — VICE PRESIDENT
relationships · 18

Who they work with

  • Catskill Mountain Railroad Partner — Collaborates to operate scenic train excursions including the Catskill Flyer, Ice Cream Express, and Twilight Limited.
  • Child Evangelism Fellowship Partner — Produces U-Nite Radio, a program broadcast by Mars Hill Network that teaches biblical truths through children's adventures.
  • Christians for Syracuse Partner — Co-organized the National Day of Prayer event in Syracuse, NY, which was recorded and broadcast by One North.
  • Crosspoint Church Partner — Hosts Vacation Bible School events in partnership with Mars Hill Network.
  • EFCA Network — Member of the Evangelical Free Church of America network.
  • Every Student Sent Partner — Co-participant in a roundtable discussion on equipping Christian students through ministry.
  • Five to Life Partner — Featured in the Christmas video production "The Christmas Light" alongside MHN staff.
  • Focus on the Family Partner — Produces Focus on the Family Radio Theatre, an audio drama series broadcast by Mars Hill Network.
  • Google Partner — Uses Google Maps API to display geographic locations of prayer requests.
  • Keys for Kids Ministries Partner — Produces the radio drama Down Gilead Lane, which is broadcast by Mars Hill Network.
  • Light of the World Ballet Partner — Performed at the National Day of Prayer event in Syracuse, NY, documented by One North.
  • MhAX Partner — Featured in a roundtable discussion on student ministry and youth faith engagement.
  • Mission Syracuse Partner — Provided musical performances at the National Day of Prayer event recorded by One North.
  • NRB Network — Member of the National Religious Broadcasters association.
  • Palermo Community Church Partner — Hosts the 2nd Chance Shoppe in partnership with Mars Hill Network.
  • Phelps Baptist Church Partner — Host venue for Mars Hill Network's concert event.
  • Prison Fellowship Partner — Featured in the "Mars Hill Online Summit" video production about prison ministry.
  • Wallbuilders Partner — Partner organization whose radio program is broadcast by Mars Hill Network.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Experiential and Community-Centered Faith Education
    methodology: faith_based_education_through_storytelling
    By using interactive storytelling, Vacation Bible School, music, humor, and hands-on activities, the organization teaches Christian principles to children and families because experiential learning grounded in faith strengthens spiritual identity and promotes long-term religious engagement.
  • Faith-Based Media Broadcasting with Dramatized Storytelling
    methodology: story_based_faith_education
    By delivering Christian content through continuous radio programming, dramatized audio stories, and imaginative narratives, the organization fosters spiritual engagement and family-centered learning because emotionally resonant, professionally produced media enhances retention and daily integration of faith teachings.
  • Multichannel Religious Outreach for Expanded Spiritual Engagement
    methodology: multi_channel_religious_outreach
    By combining traditional Christian radio broadcasting with digital platforms, social media, video content, and live events, the organization increases access to the Gospel across diverse audiences because integrating modern technology with established ministry methods extends reach and deepens engagement in contemporary cultural contexts.