named programs · 2 · from sources
What they call their work
Animal Sanctuary Care
Provides lifelong refuge, daily feed, veterinary care, and rehabilitation for rescued horses and farm animals, including those rescued from slaughter and neglect.
Crouton Club
Membership program offering newsletters, special photos, VIP tours, and merchandise to supporters, aimed at fostering engagement and raising funds for animal care.
activities · 2 groups
What they do
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Equine Rescue and Retirement Care 1 activity
- Operating equine and farm animal sanctuaryProvides permanent sanctuary and daily care for abused, neglected, abandoned, and at-risk equines, horses, donkeys, and farm animals such as veal calves and dairy cows, including veterinary treatment and rehabilitation. The sanctuary operates a farm facility dedicated to equine care and has rescued and rehomed hundreds of animals over time.
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Nonprofit Retail and Merchandise Sales 1 activity
- Selling merchandise and offering membership benefitsOffers on-demand merchandise such as mugs for sale, digital gift cards redeemable at checkout, and a membership program that includes newsletters, special pictures, VIP tours, and branded items to support engagement and fundraising.
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financials · form 990 · fy2022
revenue
Total revenue$397K
Contributions & grants$397K100%
Program service revenue$00%
Investment income$4130%
Other revenue$0
expenses
Total expenses$469K
Program expenses44%
Admin / overhead56%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineOther
balance sheet
Total assets$121K
Cash$28K
Investments$0
Liabilities$17K
Net assets$104K
Liquid reserves0.7 mo
3 years on record · 2020–2022 · YoY revenue -30.6%
leadership · form 990 part vii · fy2022
Who runs it
board members · 1
- Diane Butler — Board Member
relationships · 6
Who they work with
- Facebook Partner — Platform used to share updates about Crouton and other animals
- Friend involved in horse rescue Partner — Shared information about Rose via Facebook, enabling her rescue.
- Instagram Partner — Platform used to share updates about Crouton and other animals
- PayPal Government — Processes donations and automatically generates receipts for contributors.
- Twitter Partner — Platform used to share updates about Crouton and other animals
- other sanctuaries and rescues Partner — Collaborating with other sanctuaries and rescues to transition animals to new homes
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Companion Pairing and Free-Range Living to Support Equine Well-Being 132 orgsmethodology: companion_pairing_and_free_range_careBy housing rescued equines in free-range environments and providing companion animal pairings, the organization promotes psychological and physical recovery, because social bonding and natural living conditions are essential to restoring well-being after trauma.shared approach: Reciprocal Human-Animal Healing →
- Public Education via Social Media as Part of Sanctuary Mission 30 orgsmethodology: public_education_via_social_mediaBy using social media to educate the public about farm animals, horses, and responsible animal care, the organization advances its mission through awareness and prevention, because public understanding reduces future neglect and supports long-term cultural change.shared approach: Rescue and Lifelong Sanctuary →
- Rescue and Lifelong Sanctuary Care for At-Risk Equines 30 orgsmethodology: rapid-intervention-rescueBy identifying equines at risk of slaughter through social media networks and rapidly intervening, the organization rescues animals in crisis and provides them with permanent sanctuary care, because immediate and sustained protection is necessary to ensure their survival and well-being after abuse, neglect, or abandonment.shared approach: Rescue and Lifelong Sanctuary →