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THE LANDMARK SOCIETY OF WESTERN NEW YORK INC
ROCHESTER, NY · EIN 160805166 · Form 990 · FY2024 · NTEE A82Z · Arts, Culture & Humanities · Medium ($1M-$10M) · landmarksociety.org
revenue
$1.4M
expenses
$1.3M
net assets
$7.8M
employees
13
volunteers
220
program ratio
81%
profile · synthesized from sources

The Landmark Society of Western New York is a preservation organization dedicated to protecting and revitalizing historic buildings and landscapes in the region. It promotes community renewal through educational programs, advocacy, and direct rehabilitation efforts. The organization operates in Western New York, focusing on historic sites with architectural, cultural, or social significance.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $285K
    THE LANDMARK SOCIETY OF WESTERN NEW YORK HAS EVENTS AND TOURS TO SHOW AUDIENCES THE LANDMARK BUILDINGS AND STRUCTURES THAT IS PRESERVES. IT DOES SO THROUGH PROMGRAMMING OF CLASSES, LECTURES AND TOURS OF THE FACILITIES. THESE PROGRAMS ARE EDUCATIONAL PROGRAMS PLANNED TO PROVIDE THE PUBLIC WITH INFORMATION ON OLDER HOUSE PRESERVATION, COMMUNITY BUILDING AND APPROPRIATE STEWARDSHIP OF THE BUILT ENVIRONMENT.
named programs · 6 · from sources

What they call their work

Five to Revive
Annual initiative highlighting five historic properties in Western New York that are in need of investment and advocacy, with the goal of catalyzing community revitalization through preservation.
Genesee Valley Rural Revitalization (GVRR) Grant Program
Sub-grant program providing $5,000 to $50,000 in funding for historic restoration projects in rural communities across 12 Western New York counties.
Historic LGBTQ+ Community Sites Initiative
Thematic preservation effort to identify, document, and protect sites significant to Rochester’s LGBTQ+ history through research, oral histories, and public programming.
Inside Downtown Tour
Annual public event offering exclusive access to the interiors of historic buildings in downtown Rochester, promoting architectural appreciation and preservation.
Landmark Travels
Travel program offering guided tours to historic and culturally significant sites locally and internationally, including Frank Lloyd Wright sites and European river cruises.
St. Joseph’s Park Programming
Community programming and rental opportunities at St. Joseph’s Park, a historic urban park in Rochester, including concerts and public events.
activities · 6 groups

What they do

  • Historic Site Public Programming 2 activities
    • Annual public events showcasing historic architecture and culture
      Organizes recurring public events including the Boynton House Tour, Inside Downtown Tour, and Cocktails & Carburetors, which provide access to historic buildings and celebrate architectural heritage through themed programming, tours, and community engagement.
    • Historic site education and public tours
      Provides educational programming through classes, lectures, and guided tours at historic sites including the Stone-Tolan House, Warner Castle, and Ellwanger Garden. Offers drop-in and reservation-based public tours, school programs, and seasonal open days to interpret historic domestic life, architecture, and landscapes.
  • Guided Historic Site Tours 1 activity
    • Architectural and historic travel tours
      Organizes and leads day trips and multi-day overnight excursions focused on architectural heritage, including visits to Frank Lloyd Wright homes and other cultural sites, offering educational travel experiences for groups.
  • Historical and Genealogical Research 1 activity
    • Documentation of underrepresented community histories
      Conducts research and survey projects in collaboration with local organizations to document contributions to regional history by diverse and underrepresented groups, including the African American Landmarks Initiative launched in 2012.
  • Historic Preservation Support Grants 1 activity
    • Funding historic preservation in rural communities
      Funds historic restoration and rehabilitation projects through the Genesee Valley Rural Revitalization Grant Program, awarding reimbursable sub-grants ranging from $5,000 to $50,000; awarded $462,230 in grants to eleven projects in Round 2.
  • Historic Site Designation Advocacy 1 activity
    • Historic preservation advocacy and community planning
      Advocates for preservation and planning practices that support sustainable, livable communities. Annually publishes the Five to Revive list to highlight endangered historic properties and facilitates redevelopment by collaborating with property owners, municipalities, and developers.
  • Cultural Facility Development and Management 1 activity
    • Management and public programming of St. Joseph’s Park
      Owns and operates St. Joseph’s Park, a public space in the remains of Rochester’s oldest Catholic church, offering rental opportunities for private events and hosting public programming such as the Summer Lunchtime Concert Series in partnership with community organizations.
financials · form 990 · fy2024
revenue
Total revenue$1.40M
Contributions & grants$495K35%
Program service revenue$579K41%
Investment income$312K22%
Other revenue$16K
expenses
Total expenses$1.27M
Program expenses81%
Admin / overhead14%
Fundraising5%
Salaries & benefits$663K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$7.95M
Cash$398K
Investments$5.98M
Liabilities$150K
Net assets$7.80M
Liquid reserves60.2 mo
5 years on record · 2020–2024 · YoY revenue +3.2%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
WAYNE GOODMAN EXECUTIVE DIRECTOR 40 $149K
ANDREW LAMBRIX DIRECTOR OF FINANCE 40 $89K
board members · 23
  • AMANDA DREHER — TRUSTEE
  • AMY VAN DUSEN — TRUSTEE
  • CHRISTOPHER BRANDT — TRUSTEE
  • CHRISTOPHER CARRETTA — TRUSTEE AT LARGE
  • CRAIG BURTON — VP-DEVELOPMENT
  • DORIAN HALL — TRUSTEE
  • EBONY MILLER-WESLEY — TRUSTEE
  • ERIN ANHEIER — TRUSTEE
  • ESTHER KRAKOWER — TRUSTEE
  • JAMES MARASCO — VP-FINANCE & TREASURER
  • JANE PARKER — TRUSTEE
  • JASON STREB — TRUSTEE
  • JEFFREY POLLOCK — TRUSTEE
  • JERRY LUDWIG — TRUSTEE
  • JIM MALLEY — TRUSTEE
  • KAREN WOLF — TRUSTEE AT LARGE
  • KATE KARL — TRUSTEE
  • KIM PALMA — TRUSTEE
  • LARRY STAUB — TRUSTEE
  • LAUREN GALLINA-PAYNE — VP-PRESERVATION
  • MATTHEW LENAHAN — PRESIDENT
  • RANDY MORGENSTERN — TRUSTEE
  • RICHARD SARKIS — TRUSTEE
relationships · 30

Who they work with

  • Assemblyman Brian Manktelow Government — Publicly supports preservation efforts for the Peirson Cobblestone House and is cited in advocacy materials.
  • Bella Events Partner — Collaborates with The Landmark Society to offer St. Joseph’s Park as a rentable event space.
  • CNB Bank Partner — Past sponsor of events and programs.
  • Clark Patterson Lee Partner — Partnered to conduct a feasibility study for African-American landmark sites.
  • Davenport-Hatch Foundation Funder — Provided funding support for improvements to St. Joseph’s Park.
  • Downtown ROCs Partner — Partner in operating public programming and rental opportunities at St. Joseph's Park.
  • Downtown ROCs Partner — Partners with The Landmark Society to rent St. Joseph’s Park for events.
  • EFPR Group Partner — Past sponsor of events and programs.
  • Eastman Community Music School Partner — Co-presents the Summer Lunchtime Concert Series at St. Joseph's Park.
  • Eastman Community Music School Partner — Co-presents the summer lunchtime concert series at St. Joseph’s Park.
  • Finger Lakes Regional Economic Development Council Funder — Provided funding for the African American Landmarks Initiative.
  • Historic Brighton Partner — Partner organization linked for additional historical context about Brighton, NY, where the Stone-Tolan House is located.
  • Konar Properties Partner — Past sponsor of events and programs.
  • Landmark Society staff Partner — Professional staff host and lead travel excursions, providing hospitality and guidance to participants.
  • Local community organizations Partner — Collaborates with local community organizations on survey projects to document historical contributions in Rochester.
  • Max Rochester Partner — Catering provider for the "Cocktails & Carburetors" event.
  • Monroe County Government — Owner of Warner Castle, where The Landmark Society operates its offices
  • Mystic Sisters Band Partner — Live music performer at the "Cocktails & Carburetors" event.
  • NY Statewide Preservation Conference Network — Hosts or participates in the NY Statewide Preservation Conference as part of its programming.
  • NYS Office of Parks, Recreation and Historic Preservation Partner — Co-administers the Genesee Valley Rural Revitalization Grant Program with The Landmark Society of Western New York.
  • NYSCA Funder — Provided funding for the African American Landmarks Initiative.
  • National Park Service Government — Federal agency that administers the Historic Preservation Fund, which provides funding for the GVRR Grant Program.
  • National Trust for Historic Preservation Network — Charter member organization
  • Rochester Area Community Foundation Funder — Provided additional funding for the GVRR Grant Program.
  • Rochester Area Community Foundation Funder — Provided funding support for improvements to St. Joseph’s Park.
  • Steve Canell John Colicelli Giving Fund Funder — Provided funding support for programs or events.
  • Ted Collins Tree and Landscape Partner — Provided in-kind or financial support for landscaping improvements at St. Joseph’s Park.
  • Titan Motorworks Partner — Host venue for the annual "Cocktails & Carburetors" event.
  • UR Health and Safety Building Partner — Provides adjacent parking access for visitors to Ellwanger Garden.
  • Wegmans Partner — Past sponsor of events and programs.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Activation of Historic Spaces through Partnerships
    methodology: historic-space-activation
    By partnering with local organizations and businesses to activate underutilized historic spaces, the organization strengthens community ties and promotes preservation because shared use increases public value and ensures ongoing maintenance and visibility of historic assets.
  • Community-Based Heritage Identification
    methodology: community-based heritage identification
    By identifying and promoting underrecognized or non-traditional historic sites, the organization fosters community engagement and drives economic investment because inclusive recognition of heritage strengthens local identity and unlocks revitalization opportunities.
  • Education and Public Interpretation for Stewardship
    methodology: education-outreach
    Through educational programming and living history interpretation, the organization promotes public awareness and responsible stewardship of the built environment because experiential learning fosters deeper connection and long-term engagement with historic preservation.
  • Integrated Preservation Approach
    methodology: integrated_preservation
    By combining advocacy, education, and technical advising in a coordinated way, the organization achieves more effective and sustainable historic preservation outcomes because each component reinforces public engagement, policy influence, and on-the-ground action.
  • Preservation as Economic Revitalization
    methodology: preservation-for-economic-revitalization
    By preserving historic buildings and sites, the organization stimulates job creation, attracts investment, increases tax revenue, and strengthens local economies—particularly in underserved areas—because historic preservation acts as a catalyst for community-based economic development.