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Luisa Diaz Foundation Inc
New York, NY · EIN 850595246 · Form 990 · FY2025 · NTEE W12 · Public & Societal Benefit · Small ($100K-$1M) · luisadiazfoundation.org
revenue
$215K
expenses
$275K
net assets
$-82K
employees
0
program ratio
95%
mission · from form 990

Helping people & their communities through the act of kindness...To break the cycle of domestic abuse by healing and empowering women and their children, enabling them to live new, safe and productive lives...

profile · synthesized from sources

Nonprofit organization based in New York that empowers survivors of domestic abuse and human trafficking through transformative experiences centered on dignity, self-worth, and public recognition. The foundation's signature initiative, the Runway of Hope gala, provides survivors with modeling opportunities, personal development, and community support to aid in healing and reintegration. Founded in honor of Luisa Diaz's grandmother, the organization promotes kindness as a catalyst for social change.

irs program accomplishments · form 990 part iii · fy2025

What they reported doing

  1. #1 primary $0
    During 2025, the Luisa Diaz Foundation significantly expanded its Kindness is Cool initiative by bringing the program directly into schools through public service and youth engagement efforts. The foundation partnered with Henry Snyder High School in Jersey City, collaborating with the JCETV program to promote kindness, confidence, and community awareness among students.
  2. #2 $0
    In addition, the organization continued its mission of providing financial support to nonprofit partners serving survivors of domestic violence and human trafficking, while also delivering empowerment experiences to underserved communities. The foundation created meaningful opportunities that uplift individuals and families, promoting dignity, self-worth, and compassion.
named programs · 4 · from sources

What they call their work

Kindness is Cool Awards
Recognition program honoring individuals and organizations that demonstrate exceptional compassion and community impact through acts of kindness and service.
Kindness is Cool Fashion Show
Benefit fashion event uniting philanthropists, fashion leaders, and changemakers to raise funds for survivor support programs, including holiday food and toy drives.
Kindness is Cool Initiative
Youth engagement and public service program promoting kindness, confidence, and community awareness in schools, including partnerships with educational institutions like Henry Snyder High School.
Runway of Hope
Annual gala event at The Plaza Hotel in New York that empowers survivors of domestic abuse and human trafficking through a transformative fashion show experience, including professional styling, personal development, and public recognition.
activities · 5 groups

What they do

  • Community Event-Based Giving Programs 2 activities
    • Conducts community service programs including food drives, meal provision, and toy donations
      Runs direct-service community programs such as food drives, holiday toy donations, and meal provision for underserved families, funded through events like the Kindness is Cool Fashion Show.
    • Hosts the Kindness is Cool Fashion Show & Luncheon to support underprivileged children and families
      Organizes the annual Kindness is Cool Fashion Show & Luncheon to raise funds for holiday-season initiatives, including providing Thanksgiving meals for nearly 100 people and Christmas gifts for over 100 families. Supports partner organizations such as Team TLC and Aid for Life.
  • Domestic and Sexual Violence Prevention Education 2 activities
    • Hosts the MAG Gala to raise funds for grassroots organizations supporting survivors of domestic violence and human trafficking
      Organizes the annual MAG Gala (Mi Amor Graciousness Gala) in cities including New York City, Los Angeles, and Houston to raise funds and awareness for grassroots nonprofits that support survivors of domestic violence and human trafficking. The event includes "The Runway of Hope," where survivors walk the runway as a symbolic act of healing, strength, and empowerment.
    • Organizes The Runway of Hope to empower survivors through public celebration and therapeutic programming
      Produces "The Runway of Hope," an annual fashion event that provides survivors of domestic violence, sexual abuse, and human trafficking with a platform for public healing and empowerment. Includes structured preparation, professional beauty services, and is designed as a therapeutic journey toward emotional closure and restored self-worth.
  • Domestic Violence Survivor Support Services 1 activity
    • Funds and supports grassroots organizations serving survivors through financial aid and strategic resources
      Provides financial assistance, resources, and strategic guidance to grassroots nonprofits working with survivors of domestic violence and human trafficking, strengthening their capacity to deliver survivor-centered services.
  • Social-Emotional Learning (SEL) Programs 1 activity
    • Implements the Kindness is Cool® initiative in schools to promote youth values and community engagement
      Delivers educational programs from kindergarten through high school, including partnerships with Henry Snyder High School and JCETV in Jersey City, to instill kindness, respect, responsibility, and emotional intelligence in students. Also produces the Kindness Is Cool® podcast featuring educators and leaders.
  • Recognition and Awards Programs 1 activity
    • Recognizes compassion and community impact through the Kindness is Cool Awards
      Presents the annual Kindness is Cool Award to individuals, nonprofits, and organizations demonstrating exceptional commitment to helping others, promoting empathy and generosity as catalysts for social change.
financials · form 990 · fy2025
revenue
Total revenue$215K
Contributions & grants$215K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$275K
Program expenses95%
Admin / overhead5%
Fundraising0%
Salaries & benefits$0
Grants paid out$26K
Largest expense lineOther
balance sheet
Total assets$2K
Cash$2K
Investments$0
Liabilities$85K
Net assets$-82K
Liquid reserves0.1 mo
4 years on record · 2020–2025 · YoY revenue -60.4%
leadership · form 990 part vii · fy2025

Who runs it

board members · 4
  • Alan Brown — Director
  • Luisa Diaz — President
  • Trish Steele — Director
  • Warren Beckerman — Director
relationships · 34

Who they work with

  • ABC Network Government — Partnered with an ABC Network affiliate for Luisa Diaz's talk show, which supported community initiatives.
  • Active International Partner — Sponsor of the Luisa Diaz Foundation
  • Afrikana Partner — Partner organization that received support to distribute Christmas toys to children.
  • Aid for Life Partner — Partner organization that received support to distribute Christmas toys to children.
  • Aid for Life Partner — Recipient of proceeds from the Kindness Is Cool Fashion Show, supported through fundraising efforts by the Luisa Diaz Foundation.
  • Anne Fontaine Partner — Supports the MAG Gala focused on survivors of domestic abuse and human trafficking
  • Chiara Boni Partner — Fashion designer supporting survivors of abuse through partnership with Luisa Diaz Foundation
  • Henry Snyder High School Partner — Partnered with the Luisa Diaz Foundation to implement the Kindness is Cool initiative in schools, promoting kindness and community awareness among students.
  • Horizon Capital Partners LLC Partner — Sponsor of the Luisa Diaz Foundation
  • Horizon Sports & Experiences Partner — Sponsor of the Luisa Diaz Foundation
  • JCETV program Partner — Collaborated with the Luisa Diaz Foundation on the Kindness is Cool initiative at Henry Snyder High School to promote youth engagement and community awareness.
  • Jovani Fashions Partner — Has provided formalwear for survivors attending the Mi Amour Gala for nine years
  • Kindness Is Cool Fashion Show & Luncheon Partner — Event that raises funds to support the provision of Christmas gifts to children.
  • Kindness Is Cool Fashion Show & Luncheon Partner — Fundraising event that supports the distribution of Thanksgiving meals.
  • Kindness is Cool Award Network — Annual award program recognizing individuals and organizations for exceptional acts of kindness, presented at the MAG Gala.
  • Mayor of New York City Government — Recognized Luisa Diaz’s work through a proclamation of “Kindness is Cool Day” and a citation for contributions to the Hispanic and Latino community.
  • Michael Rea Partner — Featured guest on the Kindness Is Cool® podcast.
  • NY State Senator & Senate Majority Leader Andrea Stewart-Cousins Government — Issued a proclamation declaring “Luisa Diaz Day” in recognition of her community contributions.
  • Paramount Global Partner — Sponsor of the Luisa Diaz Foundation
  • Peter Thomas Roth Partner — Skin care brand sponsoring the Luisa Diaz Foundation
  • Publicis Media Partner — Sponsor of the Luisa Diaz Foundation
  • Ryff Partner — Sponsor of the Luisa Diaz Foundation
  • Safe Passage Partner — Refers survivors to the Runway of Hope program and collaborates on participant outreach.
  • Safe Passage Heals Partner — Grassroots organization that has received recognition tied to the foundation’s advocacy and service efforts.
  • TEGNA Partner — Media company sponsoring the Luisa Diaz Foundation
  • Team TLC Partner — Recipient of proceeds from the Kindness Is Cool Fashion Show, supported through fundraising efforts by the Luisa Diaz Foundation.
  • TelevisaUnivision Partner — Spanish-language media company sponsoring the Luisa Diaz Foundation
  • The Walt Disney Company Partner — Sponsor of the Luisa Diaz Foundation
  • Trish Steele Partner — Collaborates with the foundation in supporting survivors and connecting them to the Runway of Hope event.
  • U.S. House of Representatives Government — Awarded a Certificate of Special Congressional Recognition for outstanding service to the community.
+ 4 more
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Led Empowerment Through Grassroots Partnership
    methodology: community-driven_change
    By partnering with grassroots organizations, the organization generates sustainable change because it believes community-driven initiatives create ripple effects of empowerment that scale from the inside out.
  • Kindness as a Transformative Social Force
    methodology: kindness-as-catalyst
    By promoting kindness as a courageous and strategic act, the organization drives cultural and behavioral change because it believes that redefining kindness as strength inspires ripple effects of generosity and community healing.
  • Survivor Empowerment Through Symbolic and Peer-Based Healing
    methodology: ceremonial-empowerment
    By combining peer support, mentorship, and public ceremonial acts—such as fashion runways—the organization helps survivors reclaim identity and agency because it believes visible, relational, and ritualized experiences are essential to transforming trauma into self-determination.
  • Youth-Centered Kindness Education for Long-Term Change
    methodology: youth-values_education
    By embedding kindness education in schools and youth programming, the organization fosters leadership and emotional intelligence in children because it believes early values formation produces lasting social transformation.