named programs · 5 · from sources
What they call their work
Professional Certification
Program offering certification and credentialing for coaches, judges, and other twirling professionals
Team USA
Elite athlete program that selects and supports U.S. representatives for international competitions including the WBTF World Championships
U.S. National Baton Twirling Championships
Annual national competition where top baton twirlers compete across various levels and disciplines
USTA Heart Toy Drive
Annual charitable initiative collecting toys for hospitalized children during the National Championships
USTA Member Portal
Online platform providing resources such as competition music, webinars, manuals, and credential management for members
activities · 7 groups
What they do
-
Community Service and Charitable Outreach 1 activity
- Engages in community outreach and charitable initiativesOrganizes donation drives for food, school supplies, and humanitarian aid; volunteers at schools and nursing homes; and supports programs like Backpack Buddies, Samaritan's Purse, and Isaiah 58 Ministry.
-
-
Membership Program Administration 1 activity
- Manages membership programs and competitive access for twirlers and professionalsOffers multiple membership levels to individuals involved in baton twirling, providing access to competitions, resources, and events. Implemented a new membership structure to support participation in USTA events and U.S. Qualifying Events for international competition.
-
-
Youth Sports Community Events 1 activity
- Produces and manages event logistics and ceremonial componentsDesigns awards, tabulates results, schedules routines, provides photography services, and coordinates ceremonies such as the Champions Celebration and Athletes Party at national championships.
-
-
Professional Certification and Continuing Education 1 activity
- Provides certification and educational programs for coaches and judgesOffers structured certification curricula and professional development through the USTA Coaches and Judges Departments, including training, evaluation, and ongoing education to improve coaching and judging standards in baton twirling.
-
-
Youth Soccer Development Programs 1 activity
- Provides resources and support for youth development and athlete growthOffers live workshops, online courses, and developmental programs focused on positive youth development, including teamwork, self-discipline, and confidence. Supports new athletes through adjusted music speeds and peer mentorship opportunities.
-
-
Recognition and Awards Programs 1 activity
- Recognizes volunteer and coaching excellence in the twirling communityAdministers annual awards including Volunteer of the Year and Coach of the Year at the U.S. National Baton Twirling Championships to honor outstanding contributions to the sport.
-
-
Uncategorized 2 activities
- Organizes national and regional twirling competitions and qualifying eventsConducts annual events such as the U.S. National Baton Twirling Championships, U.S. PreTrials, and Regional PreTrials to prepare and qualify athletes for national and international competition. The 2023 National Championships hosted nearly 800 competitors, and the 2026 PreTrials are scheduled for July 7 at the Mid-America Center Arena.
- Supports U.S. national teams in international baton twirling competitionsPrepares, outfits, and sends Team U.S.A. to international events including the WBTF World Championships, Nations Cup, and IBTF-sanctioned competitions. Provides uniforms, warmups, team bags, and logistical support; supported medal-winning performances in Turin and Liverpool.
-
financials · form 990 · fy2024
revenue
Total revenue$677K
Contributions & grants$73K11%
Program service revenue$600K89%
Investment income$00%
Other revenue$4K
expenses
Total expenses$536K
Program expenses77%
Admin / overhead23%
Fundraising0%
Salaries & benefits$63K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$358K
Cash$337K
Investments$0
Liabilities$3K
Net assets$355K
Liquid reserves7.5 mo
5 years on record · 2019–2024 · YoY revenue +8.1%
leadership · form 990 part vii · fy2024
Who runs it
board members · 6
- HOLLI BROWN — BOARD MEMBER
- JASON LEE — BOARD MEMBER
- KAREN CAMMER — PRESIDENT
- KELLY RANDALL — BOARD MEMBER
- SHERI CARTER — BOARD MEMBER
- THOMAS BREUCKMAN — SECRETARY
relationships · 20
Who they work with
- Artisports Partner — Collaborates with Artisports in directing the Beach Bash Twirling Championships.
- Auburn University Partner — Supported the Auburn Sustenance Project, a program sponsored by Auburn University to address food insecurity.
- IBTF Partner — Collaborates with IBTF to host U.S. Qualifying Events for international competitions.
- Illusions Twirling Partner — Collaborates with Illusions Twirling, a twirling program based in Arnold, Maryland, through shared coaching and student development.
- International Baton Twirling Federation Government — International governing body that recognized USTA as the U.S. federation for baton twirling.
- International Baton Twirling Federation Government — Recognized by the IBTF as the official U.S. representative federation for international baton twirling competitions.
- International Baton Twirling Federation (IBTF) Government — USTA is the U.S. representative and designated federation for IBTF.
- Isaiah 58 Ministry Partner — Collected donations for Isaiah 58 Ministry to support women in crisis.
- Memphis Blue Twirlers Partner — Partner organization where a USTA Ambassador coaches full-time and provides choreography support.
- Podium Sports Photography Partner — Official photographer for the 2026 U.S. National Baton Twirling Championships, providing action and studio photography services.
- Positive Coaching Alliance Partner — Partner organization providing training and resources for coaches, parents, and administrators to support positive youth development in sports.
- Rebel Athletic Partner — Official athletic wear supplier for Team U.S.A. and the U.S. Trials and PreTrials programs.
- Rebel Athletic Partner — Official athletic wear supplier for the U.S. PreTrials program and provider of leotards and warmups for USTA athletes.
- Rebel Athletics Partner — Official vendor for USTA PreTrials uniforms, providing leotards and warmups for athletes.
- Samaritan's Purse Partner — Partnered with Samaritan's Purse to pack and ship donated shoeboxes to children in need.
- Tennessee State Board Government — State-level governing body within USTA where a USTA Ambassador serves.
- USTA Network — United States Twirling Association is referred to as USTA, indicating the organization operates under this acronym.
- USTA Athletes Commission Partner — Collaborated with the USTA Parents Commission to host the Champions Celebration and Athletes Party at the 2025 National Championships.
- World Baton Twirling Federation Government — Recognizes USTA leaders and collaborates on international championships.
- corporate partners Partner — Corporate partners support USTA's mission to make twirling a welcoming, inclusive and world-class sport
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Competition-Based Development with Mastery Progressionmethodology: competition_based_developmentBy structuring multi-level competitions and requiring mastery of foundational skills through compulsory levels, the organization grows participation and ensures skill development because athletes advance only when they demonstrate proficiency, creating a clear pathway for growth in the sport.
- Inclusive Growth Through Volunteer and Alumni Engagementmethodology: volunteer-driven-growthBy integrating volunteers and transitioning athletes into leadership and professional roles, the organization sustains and expands the sport because lived experience and personal investment strengthen organizational capacity and community continuity.
- Individualized Coaching with Family and Peer Supportmethodology: relationship-centered_coachingBy adapting coaching to individual learning styles and involving families and peer mentors, the organization enhances athlete engagement and retention because personalized support systems create a more inclusive and emotionally supportive developmental environment.
- Unified National Representation to Strengthen International Competitivenessmethodology: unified_national_representationBy uniting twirlers from multiple organizations under a single national federation, the organization enhances U.S. performance in international events because coordinated representation increases visibility, standardization, and competitive readiness.
- Youth Development Through Structured Sport Participationmethodology: positive-youth-development-through-sportBy using baton twirling as an educational and competitive platform, the organization fosters positive youth development because structured programming builds personal growth, life skills, and civic engagement through sport-based routines and community integration.