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Rochester Greenovation Inc
Rochester, NY · EIN 452495699 · Form 990EZ · FY2024 · NTEE S99 · Community Improvement · Micro (<$100K) · rocgreenovation.org
revenue
$96K
expenses
$99K
net assets
$34K
employees
—
mission · from form 990

To help people reuse items so that they stay out of the landfill. We are a local example of the growing movement to reduce consumption and preserve our environment for future generations.

profile · synthesized from sources

Rochester Greenovation Inc operates a second-hand store in Rochester, NY that sells donated household goods, clothing, furniture, and building materials to keep reusable items out of landfills. The organization promotes reuse and upcycling through its retail operations and community engagement. It serves local residents by offering affordable goods and accepts donations from the public, with all operations supported by volunteers.

named programs · 5 · from sources

What they call their work

Delivery Service
Provides fee-based delivery for large purchased items and allows seven-day pickup window for buyer-arranged transport
Donation & Pickup Service
Accepts donated items in saleable condition and offers fee-based pickup for large donation loads such as estate sale leftovers
Item Rental Program
Rents tables, chairs, glassware, furniture, and other items for events, parties, and productions
Second-Hand Store
Community retail store selling donated reusable goods including furniture, clothing, appliances, and household items to prevent landfill waste
Upcycling Initiative
Encourages creative reuse of items through educational ideas and examples for transforming used goods into new products, particularly in gardening and clothing
activities · 5 groups

What they do

  • Discount Retail for Reuse 2 activities
    • Facilitate reuse and waste reduction through donation and sales
      Facilitates the reuse of donated items to prevent waste and reduce consumption by selling them in a second-hand retail environment and promoting sustainable consumption practices.
    • Operate second-hand retail store with reusable goods
      Operates a retail store in Rochester, NY, offering a continuously changing inventory of donated household goods, clothing, furniture, and tools at reasonable prices; the store is accessible to individuals using wheelchairs and strollers and accepts cash, debit cards, credit cards, and Venmo.
  • Furniture and Household Essentials Provision 1 activity
    • Offer rental services for furniture and event items
      Provides rental services for furniture and other items such as tables, chairs, buffets, china, glassware, and cribs, supporting reuse and accessibility.
  • Community Recycling & Reuse Education 1 activity
    • Participate in community markets
      Participates in the Rochester Night Market every other Tuesday from 6–10 PM to engage the community and promote reuse.
  • Textile Waste Diversion and Reuse 1 activity
    • Support upcycling education and inspiration
      Provides guidance and resources for upcycling projects, including sourcing fabric materials from household textiles and an interactive online gallery showcasing upcycling ideas for garden use, to promote creative reuse.
  • Uncategorized 1 activity
    • Provide fee-based delivery and pickup services
      Offers fee-based delivery service for large items to customers lacking transportation and provides fee-based pickup service for large donations, including estate sale leftovers.
financials · form 990EZ · fy2024
revenue
Total revenue$96K
Contributions & grants$15K15%
Program service revenue——
Investment income$100%
Other revenue$13K
expenses
Total expenses$99K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$34K
Cash—
Investments—
Liabilities—
Net assets$34K
4 years on record · 2020–2024 · YoY revenue -11.6%
leadership · form 990 part vii · fy2024

Who runs it

board members · 5
  • Dave Sutliff-Atias — Director
  • Dawn Wendt — Director
  • Kimberly DePrez — Executive Director
  • Rosa LaDelfa — Director
  • Tim Pryor — Director
relationships · 2

Who they work with

  • Idealist Partner — Partners with Idealist to list volunteer opportunities and recruit volunteers in Rochester, NY.
  • Rochester Night Market Partner — Collaborates with Rochester Night Market to operate during event hours every other Tuesday.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Circular Economy Reuse Model
    methodology: circular-economy-reuse
    By enabling the reuse of donated and used goods through retail and rental systems, we divert materials from landfills and reduce the need for new resource consumption, because extending product lifecycles is a core lever for environmental preservation.
  • Community-Driven Operations
    methodology: community-driven_operations
    By relying on volunteer labor to operate all aspects of the store, we foster local engagement and organizational sustainability, because community participation builds ownership and reduces reliance on external resources.
  • Multi-Channel Access to Second-Hand Goods
    methodology: multi-channel retail
    By operating online stores in addition to physical retail, we expand access to second-hand goods, because broader distribution channels increase reuse potential and reach beyond geographic limitations.
  • Shared Resource Rental System
    methodology: shared-resource_rental
    By providing access to reusable event and household items through a rental model, we reduce the need for single-use or short-term purchases, because temporary access over ownership supports sustainable consumption and meets community needs.
  • Upcycling Education and Practice
    methodology: upcycling-education
    By promoting the transformation of used materials into new, valuable items through hands-on repurposing, we extend product lifecycles and reduce waste, because creative reuse shifts cultural norms around consumption and waste.