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ARTISTS ATHLETES ACTIVISTS INCORPORATED

NEW YORK, NY · EIN 830530322 · Form 990 · FY2024 · NTEE K30 · Food, Agriculture & Nutrition · Small ($100K-$1M) · artists-athletes-activists.org
revenue
$421K
expenses
$346K
net assets
$170K
employees
0
volunteers
43
program ratio
83%
mission · from form 990

TO TAKE ACTION AND BRING AWARENESS TO ISSUES THAT DEAL WITH HEALTH, FITNESS, WELLNESS AND SOCIAL JUSTICE IN MARGINALIZED AND UNDERSERVED COMMUNITIES.

profile · synthesized from sources

ROCC NYC, formerly Artists Athletes Activists, connects vulnerable New Yorkers—including immigrants and asylum seekers—to essential resources and community support. Operating a resource center in Hell’s Kitchen and a mobile food pantry, the organization provides services such as shelter assistance, legal aid referrals, health insurance enrollment, and youth soccer programs. The organization fosters holistic wellness and community integration through partnerships with social service agencies and volunteer networks.

named programs · 3 · from sources

What they call their work

ROCC NYC Futbol Club
Free bi-weekly youth soccer program for children ages 4–18 that combines sports training with wellness, mentorship, and community building; includes support for parents on housing and public services during sessions.
ROCC NYC Mobile Food Pantry
Weekly mobile distribution of fresh produce to low-income families in the Lower East Side, promoting food security and community engagement.
ROCC NYC Resource Center
Provides vital services, referrals, community meals, hygiene products, and support navigating housing and legal systems for new New Yorkers, including asylum seekers, in partnership with a local church ministry in Hell’s Kitchen.
activities · 6 groups

What they do

  • Community Resource Navigation and Support Services 1 activity
    • Operate community resource center for immigrants and vulnerable individuals
      Provides a physical hub in Hell's Kitchen that offers community meals, friendship, future planning support, and access to services including shelter, school enrollment, legal representation, asylum applications, and health insurance, supported by volunteer translators. Multiple service providers are hosted on-site to assist families and individuals.
  • Food Distribution and Hunger Relief 1 activity
    • Operate mobile and fixed-site food distribution programs
      Distributes fresh produce weekly to low-income families in the Lower East Side and operates a mobile food pantry that delivers healthy food options to support community engagement.
  • Documentary Film Production 1 activity
    • Provide strategic communications services to nonprofits and advocacy groups
      Offers media relations, social media, web development, content creation, video production, and media training to nonprofit and advocacy organizations; has secured national media placements and delivered website redesigns and communications support for clients such as FedFam4Life, Creosote Partners, and Just Communities Arizona.
  • Refugee and Immigrant Resettlement Services 1 activity
    • Reunite separated migrant families
      Assists separated migrant families by coordinating with the Office of Refugee Resettlement, facilitating communication with social workers, and paying for flights to reunite children with parents in New York.
  • Youth Soccer Development Programs 1 activity
    • Run free youth soccer program for migrant and underserved children
      Operates a bi-weekly free soccer program for children aged 4–18 from migrant and underserved communities, providing uniforms, equipment, and healthy meals after each session to promote community building and wellness.
  • LGBTQ+ Immigrant and Asylum Support Services 1 activity
    • Support asylum seekers with employment and legal services
      Assists asylum seekers in securing full-time employment through partner nonprofits after work permit issuance and connects LGBTQ+ asylum seekers to legal resources and pro bono attorneys.
financials · form 990 · fy2024
revenue
Total revenue$421K
Contributions & grants$421K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$346K
Program expenses83%
Admin / overhead17%
Fundraising0%
Salaries & benefits$0
Grants paid out$9K
Largest expense lineFacilities
balance sheet
Total assets$170K
Cash$170K
Investments$0
Liabilities$0
Net assets$170K
Liquid reserves5.9 mo
3 years on record · 2022–2024 · YoY revenue -4.6%
leadership · form 990 part vii · fy2024

Who runs it

board members · 3
  • JOSEPH GOODWIN — SECRETARY
  • MARC LABELLE — TREAURER
  • MICHAEL VIERA — PRESIDENT
relationships · 43

Who they work with

  • Afrikana Partner — Community-based partner serving African immigrant populations at ROCC NYC.
  • Afrikana Partner — Partner organization supporting ROCC NYC’s community engagement and services.
  • Arizona State Representative Sarah Liguori Partner — Provided website creation, social media content, and news release services.
  • City Bar Justice Center Partner — Collaborates with ROCC NYC to support vulnerable New Yorkers accessing legal and social services.
  • City Bar Justice Center Partner — Legal services partner supporting immigrants accessing ROCC NYC.
  • Coalition for the Homeless Partner — Collaborates with ROCC NYC through its ENACT Team to meet shelter needs of new arrivals.
  • Coalition for the Homeless Partner — Hosts the ENACT Team, which partners with ROCC NYC to meet shelter needs of new arrivals.
  • Coalition for the Homeless Partner — Partners with ROCC NYC through its ENACT Team to meet shelter needs of new arrivals and collaborate on holistic support services.
  • Covenant House Partner — Partner organization providing services to vulnerable youth and families at ROCC NYC.
  • Covenant House Partner — Partner organization supporting ROCC NYC’s work with vulnerable youth and families.
  • Creosote Partners Partner — Collaborated on multiple media campaigns resulting in placements in national publications.
  • DYCD Government — Government agency partner collaborating with ROCC NYC on youth and community services.
  • DYCD Government — Government agency partner supporting ROCC NYC’s community programs.
  • FedFam4Life Partner — Redesigned the organization's website using insights from team members' lived experience.
  • Fidelis Partner — Health insurance provider partner helping clients access coverage through ROCC NYC.
  • Fidelis Partner — Partner organization collaborating with ROCC NYC on health insurance and social service access.
  • HRA Government — Government agency partner collaborating with ROCC NYC on benefits and social service access.
  • HRA Government — Government agency partner supporting service provision at ROCC NYC.
  • ICNY Partner — Partner organization collaborating with ROCC NYC on immigrant support services.
  • ICNY Partner — Partner organization supporting immigrant services at ROCC NYC.
  • Just Communities Arizona Partner — Provided communications support for the launch of the Reimagining Community Safety report.
  • Law Office of Dan South Partner — Built a website for the law office, delivering a high-quality product on time and on budget.
  • Legal Aid Society of New York Partner — Provides legal services to clients at the ROCC NYC resource center through walk-in clinics staffed by volunteer lawyers.
  • Legal Aid Society of New York Partner — Provides walk-in legal services for immigrants at ROCC NYC in collaboration with multilingual staff and volunteers.
  • Lutheran Social Services of New York Partner — Partner organization providing social services to clients at ROCC NYC.
  • Lutheran Social Services of New York Partner — Partner organization working with ROCC NYC to support immigrants and vulnerable New Yorkers.
  • Memorial Sloan-Kettering Partner — Healthcare partner supporting ROCC NYC’s service delivery.
  • Memorial Sloan-Kettering Partner — Partner organization involved in ROCC NYC’s network of service providers.
  • Meridian Hill Pictures Partner — Worked together on a media project involving creative concept development and strategy.
  • NYDIS Partner — Partner organization assisting ROCC NYC with immigrant and refugee services.
+ 13 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Centered Holistic Support
    methodology: holistic_support
    By addressing emotional, social, and physical needs through a community-centered approach, the organization connects vulnerable individuals with resources and supportive networks, because integrated support increases well-being and engagement among marginalized populations.
  • Peer-Led Empowerment Cycle
    methodology: peer-led_empowerment
    By engaging past beneficiaries as volunteers to support current participants, the organization fosters empowerment and knowledge sharing, because lived experience strengthens trust and engagement in service delivery.
  • Strategic Communications Informed by Lived Experience
    methodology: lived-experience-informed-communications
    By integrating lived experience—especially from those impacted by the criminal justice system—into communications strategy, the organization creates authentic messaging that resonates with communities and advances social movements, because authenticity increases credibility and public engagement.