named programs · 3 · from sources
What they call their work
All-Star Pitch Competition
Signature program that supports youth-focused organizations by providing funding and visibility through a competitive pitch event held during NBA All-Star Weekend.
HBCU Fellowship
Provides career development opportunities in the business of basketball for undergraduate and graduate students from Historically Black Colleges and Universities; fellows are placed with NBA teams and the league office in departments such as marketing, IT, and corporate partnerships.
Tech Challenge
Initiative designed to create career pathways in technology for under-resourced youth by engaging them in innovation challenges and connecting them with industry mentors.
activities · 3 groups
What they do
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Flexible Grants to Grassroots Organizations 1 activity
- Funding workforce development programs for under-resourced youthFunds local and national nonprofit organizations that provide workforce development programs for under-resourced youth ages 14–24, including job readiness, skill training, job placement, and career advancement, in the United States and Canada. Collaborates with all 30 NBA teams to expand impact across team markets.
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Student Career Readiness and Internship Placement 1 activity
- Operating the NBA HBCU Fellowship ProgramProvides career development opportunities in the business of basketball for undergraduate and graduate students from Historically Black Colleges and Universities (HBCUs) through direct placement in departments such as ticket sales, corporate partnerships, IT, social responsibility, and marketing within NBA teams and the league office. Includes a two-day orientation at NBA offices and has led to over 20% of alumni securing full-time positions with NBA teams or the league.
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Youth Workforce Readiness Programs 1 activity
- Supporting nonprofit partners to expand youth career pathwaysProvides capacity-building support to nonprofit partners to strengthen organizational sustainability and open career pathways for under-resourced youth across industries including Arts, Criminal Justice, Healthcare, Music, STEM, and Sports.
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financials · form 990 · fy2024
revenue
Total revenue$33.47M
Contributions & grants$32.41M97%
Program service revenue$00%
Investment income$1.05M3%
Other revenue$0
expenses
Total expenses$25.09M
Program expenses93%
Admin / overhead7%
Fundraising0%
Salaries & benefits$1.65M
Grants paid out$20.11M
Largest expense lineCompensation
balance sheet
Total assets$21.26M
Cash$19.95M
Investments$0
Liabilities$12.45M
Net assets$8.82M
Liquid reserves9.5 mo
5 years on record · 2020–2024 · YoY revenue +2.9%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 7
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| LAUREN SILLS | OPERATIONS LEAD | 40 | $319K |
| GREG TAYLOR | EXECUTIVE DIRECTOR - UNTIL 5/1/24 | 0 | $224K |
| GENISHA METCALF | HEAD OF PARTNERSHIPS | 40 | $208K |
| PAMELA STULTZ | EXECUTIVE ADMINISTRATOR | 40 | $180K |
| ADELA RUIZ-OLIVIO | PROGRAM AND GRANTS LEAD | 40 | $173K |
| SABRINA GREIG | PROGRAM AND GRANTS MANAGER | 40 | $139K |
| RUTH JURGENSEN | EXECUTIVE DIRECTOR - FROM 10/29/24 | 40 | $111K |
board members · 8
- ADAM SILVER — DIRECTOR
- ANDRE IGUODALA — DIRECTOR
- ANTONY RESSLER — DIRECTOR
- GAYLE BENSON — DIRECTOR
- HARRISON BARNES — DIRECTOR
- LAWRENCE TANENBAUM — DIRECTOR
- MAT ISHBIA — DIRECTOR
- TOBIAS HARRIS — DIRECTOR
relationships · 11
Who they work with
- DC Central Kitchen Partner — Nonprofit partner supporting youth in NBA team markets.
- FLUXX Partner — Platform used for grant application and management.
- NBA league office Partner — Co-administers the HBCU Fellowship Program and hosts fellows for internships and orientation.
- NBA teams Partner — Selects and hosts HBCU fellows for internships across various departments.
- New Pathways for Youth Partner — Nonprofit partner supporting youth in NBA team markets.
- PeacePlayers Partner — Nonprofit partner supporting youth in NBA team markets.
- PeerForward Partner — Nonprofit partner focused on unlocking youth leadership and expanding economic mobility.
- Re-Imagine ATL Partner — Nonprofit partner supporting youth in NBA team markets.
- TEAM Inc. Partner — Nonprofit partner supporting tech exposure and access through mentoring for youth in NBA team markets.
- TEAM Inc. Partner — Nonprofit partner that has placed alumni in roles with NBA teams and sports tech companies
- Youth Empowerment Project Partner — Nonprofit partner supporting youth in NBA team markets.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Driven Youth Leadership Activationmethodology: community-driven_youth_leadershipBy partnering with nonprofits to unlock youth leadership, the organization enables students to drive community change, because empowering young people as agents of change amplifies impact and expands economic mobility through civic and professional engagement.
- Networked Partnership Model for Nonprofit Capacity Buildingmethodology: networked-partnership-modelBy connecting nonprofits with NBA teams and facilitating peer learning through collaborative events, the organization strengthens nonprofit impact, because access to institutional networks and shared knowledge improves program effectiveness and scalability.
- School-to-Career Pipeline Developmentmethodology: school-to-career_pipelineBy investing in programs that bridge education and employment—through job readiness, skill training, placement, and advancement—the organization increases economic mobility, because structured transitions from school to work reduce barriers for under-resourced youth entering the workforce.
- Targeted Talent Pipeline Development in Basketball Operationsmethodology: talent_pipeline_developmentBy providing career development opportunities in the business of basketball for students from HBCUs, the organization increases representation in professional sports, because focused pipeline programs address systemic underrepresentation and create access to high-opportunity careers.
- Workforce Development for Economic Mobilitymethodology: workforce-development-for-economic-mobilityBy funding and creating career pathways for under-resourced youth—particularly in NBA team markets—the organization produces economic empowerment and social mobility, because access to employment and career development opportunities enables long-term financial independence and community transformation.