named programs · 3 · from sources
What they call their work
Books
Resource list of books by experts on boy development, emotional health, and redefining masculinity, aimed at educating caregivers and professionals.
Cultural Conversation
Curated collection of media articles and opinion pieces highlighting societal challenges facing boys, including education, mental health, and masculinity, to raise public awareness.
Interviews
Series of interviews with thought leaders, educators, and advocates exploring topics related to boys' emotional well-being and healthy masculinity.
activities · 3 groups
What they do
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Parenting Education and Support Programs 1 activity
- Education and resources for caregivers and educatorsOffers education and curated resources for parents, caregivers, and educators on supporting boys' emotional expression and regulation, including experiential learning on combating gender pressure.
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Social-Emotional Learning (SEL) Programs 1 activity
- Emotional intelligence development programs for boysProvides social, emotional, and relational skills development for boys in Pre-K through 6th grade to support emotional intelligence and prevent adverse childhood experiences. Offers after-school social-emotional learning workshops lasting four, six, eight, or sixteen weeks.
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Uncategorized 2 activities
- Interviews and public conversations on boys' development and masculinityConducts and produces interviews and discussions with experts, thought leaders, researchers, and practitioners on topics including boys' emotional and social development, patriarchy, religious influences on masculine identity, and online misogyny.
- Online advocacy for healthy masculinityAdvocates for healthy, inclusive masculinity and challenges cultural assumptions about masculinity through online content, short-form video, and public dialogue, rejecting toxic ideologies and promoting emotional openness.
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financials · form 990EZ · fy2024
revenue
Total revenue$16K
Contributions & grants$16K97%
Program service revenue$4503%
Investment income——
Other revenue—
expenses
Total expenses$94K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$25K
Grants paid out—
balance sheet
Total assets$4K
Cash—
Investments—
Liabilities—
Net assets$4K
2 years on record · 2023–2024 · YoY revenue -86.8%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| KIMBERLEE BERLIN | FOUNDER, CEO, PRESIDENT | 35 | $11K |
board members · 3
- ESTABAN SERRANO — DIRECTOR
- LISA DUGGAN — DIRECTOR
- RAY SWANN — DIRECTOR
relationships · 9
Who they work with
- A Call To Men Partner — Collaborates through interviews with organizational leaders working in the space of healthy masculinity.
- BBDO Partner — Jason Rosario serves as Global Chief Diversity, Equity & Inclusion Officer and board member at BBDO.
- Foundation for Positive Masculinity Partner — Engages with the Foundation for Positive Masculinity, as endorsed by its Executive Director, Dr. Ray Swann.
- Global Mind Apparel Partner — Collaborates with Global Mind Apparel, a streetwear brand and social media platform promoting positivity and human connection.
- Jed Foundation Government — Dr. Katie Hurley serves as VP of Community Initiatives at the Jed Foundation, a mental health nonprofit
- Made of Millions Partner — Jason Rosario sits on the board of Made of Millions, a nonprofit addressing mental health stigma.
- Neil Shyminsky Partner — Featured interviewee sharing expertise on healthy masculinity through BUILD UP BOYS' platform.
- New York University Partner — Collaborates with Dr. Niobe Way, Professor of Developmental Psychology at NYU, who endorses the curriculum.
- Omnicom Network — Jason Rosario partners with Omnicom agencies as part of the OPEN Leadership team to execute the holding company’s diversity and inclusion strategy.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Train-the-Trainer Model for Scalable Social-Emotional Learning 43 orgsmethodology: train-the-trainerBy training local educators and community members to deliver social-emotional curricula, the organization scales impact sustainably because localized ownership increases cultural relevance, program fidelity, and long-term community integration of emotional development practices.shared approach: Community-Embedded Capacity Building →
- Early Emotional Intelligence Development with Caregiver Reinforcement 6 orgsmethodology: combined_child_caregiver_engagementBy developing social, emotional, and relational skills in boys during early childhood and simultaneously educating caregivers and educators, the organization produces sustained emotional growth because it creates reinforcing environments where both child and adult behaviors evolve together to support healthy masculinity.shared approach: Healing-Centered Masculinity Transformation →
- Emotional Reeducation as Foundation for Cultural Change 6 orgsmethodology: emotional_reeducationBy redefining strength through emotional reeducation and promoting self-love and relational care, the organization fosters healthier expressions of masculinity because individual transformation in men and boys generates broader cultural shifts when modeled through narrative, dialogue, and allyship.shared approach: Healing-Centered Masculinity Transformation →
- Primary Intervention for Positive Childhood Experiences 6 orgsmethodology: primary_interventionBy implementing primary prevention strategies early in life, the organization reduces the likelihood of adverse childhood experiences and promotes positive developmental trajectories in boys, because fostering resilience and emotional regulation from an early age disrupts cycles of toxic masculinity and mental health challenges.shared approach: Healing-Centered Masculinity Transformation →