irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $1.48MROCHESTER CONVENTION CENTER MANAGEMENT CORP OPERATES THE SOUTH AVENUE PARKING GARAGE DESIGNED TO PROMOTE & ENCOURAGE TRADE, COMMERCE AND TOURISM IN ROCHESTER, NEW YORK.
- #2 $4.63MROCHESTER CONVENTION CENTER MANAGEMENT CORP OPERATES AN URBAN CONVENTION CENTER DESIGNED TO PROMOTE & ENCOURAGE TRADE, COMMERCE AND TOURISM IN ROCHESTER, NEW YORK.
named programs · 4 · from sources
What they call their work
Meetings & Conventions
Hosts corporate meetings, professional conferences, and association gatherings in 100,000 sq ft of convertible space with support for up to 400 exhibit booths and 5,000 theater-style attendees.
Public & Trade Shows
Facilitates large-scale public exhibitions and industry trade shows utilizing expansive exhibit halls and modern audiovisual infrastructure.
South Avenue Parking Garage
Operates a connected parking facility serving convention center guests and downtown visitors, accessible via enclosed skyway.
Special Events
Manages weddings, galas, banquets, and community events with in-house catering and event production services.
activities · 4 groups
What they do
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Event Venue Rental Services 4 activities
- Host corporate and special eventsHosts galas, fundraisers, award ceremonies, corporate events, retreats, themed events, and company meetings, offering customizable event planning, catering, and space configurations to accommodate diverse group sizes and objectives.
- Host weddings and related social eventsPlans and orchestrates wedding receptions, rehearsal dinners, bridal showers, weddings, and special ceremonies for groups ranging from 60 to 600 guests, utilizing the convention center’s event spaces and full-service catering and rental offerings.
- Operate and manage a full-service urban convention centerOperates the Joseph A. Floreano Rochester Riverside Convention Center, providing 100,000 square feet of convertible, accessible event space that accommodates up to 400 exhibit booths, 3,500 banquet guests, or 5,000 theater-style attendees, along with 25 dedicated meeting rooms. Hosts meetings, conventions, public and trade shows, business expos, home and garden shows, vehicle displays, and agricultural exhibitions.
- Provide full event catering and rental servicesPrepares all food in-house for events of any size, including grand dinners for up to 3,500 guests, and offers custom wedding cakes and desserts through an onsite culinary and pastry team. Provides rental services including customizable menus, tables, chairs, linens, table skirting, chair covers, china, glassware, flatware, dance floors, and customizable cookies for corporate and social events.
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Library and Community Facility Renovation 1 activity
- Conduct facility maintenance, renovations, and upgradesCompletes ongoing facility improvements including structural repairs, waterproofing, lighting upgrades, escalator replacements, and installation of energy-efficient LED lighting. Recent projects include the 2019 North Terrace renovation, 2021 Highland Ballroom partition wall replacement, 2022 escalator replacements, and Empire Hall lighting upgrades that reduced energy use by 70%.
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Website Accessibility Implementation 1 activity
- Enhance digital accessibilityConducts website accessibility remediation using automated testing tools and screen reader user feedback, and engages in ongoing monitoring and updates in partnership with UserWay to ensure compliance and usability.
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Managed Parking Services 1 activity
- Operate and manage attached parking facilitiesOperates the South Avenue Parking Garage with multiple street entrances, providing parking access for convention center guests. Offers tiered daily parking rates with a maximum fee of $11.00 per day and requires advance arrangements for vehicles over 7 feet tall. The garage is connected to the convention center and Hyatt Regency via a climate-controlled skyway.
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financials · form 990 · fy2024
revenue
Total revenue$10.97M
Contributions & grants$1.56M14%
Program service revenue$9.30M85%
Investment income$104K1%
Other revenue$0
expenses
Total expenses$11.23M
Program expenses76%
Admin / overhead24%
Fundraising0%
Salaries & benefits$5.73M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$2.60M
Cash$1.89M
Investments$0
Liabilities$2.83M
Net assets$-226K
Liquid reserves2.0 mo
3 years on record · 2020–2024 · YoY revenue +9.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| JAMES D BROWN | EXECUTIVE DIRECTOR | 40 | $282K |
| GARY E FIRLIT JR | DIRECTOR OF BUSINESS ANALY | 40 | $163K |
| JOHN ESCHLER | EXECUTIVE CHEF | 40 | $157K |
board members · 10
- ADAM BELLO REP — ANA J. LISS/DIRECTOR
- BARBARA CUTRONA — SECRETARY - RESIGNED DURING YEAR
- DONALD JEFFRIES — DIRECTOR
- JEFF PAILLE — DIRECTOR - JOINED DURING YEAR
- JOE MORELLE JR — SECRETARY
- MALIK EVANS REP — RICHARD PERRIN/DIRECTOR - RESIGNED DURING YEAR
- MIGUEL MELENDEZ JR — DIRECTOR
- P ROBERT FOX CPA — TREASURER
- SERGIO ESTEBAN PE — CHAIRMAN
- YVERSHA ROMAN — DIRECTOR
relationships · 24
Who they work with
- City of Rochester Government — Collaborates on city-led development projects including ROC the Riverway and Riverside Terrace renovations.
- City of Rochester Government — Partner in the Roc The Riverway initiative for capital improvements to the convention center.
- Confrérie de la Chaîne des Rôtisseurs Partner — Several staff members are members of the organization, and the convention center displays the Chaîne Professional Plaque, reflecting a formal affiliation.
- Hilton Garden Inn Rochester Downtown Partner — Downtown hotel within walking distance to major venues and listed as a partner accommodation for the convention center.
- Hyatt Regency Rochester Partner — Connected to the Joseph A. Floreano Rochester Riverside Convention Center via an enclosed climate-controlled skyway.
- Hyatt Regency Rochester Partner — Maintains physical connectivity via skyway and shared infrastructure for guest access.
- International Association of Venue Managers (IAVM) Network — Longstanding membership and leadership, including service as President in 2003 and Finance Chair of the IAVM Foundation.
- Italian Heritage Foundation of Rochester Partner — Leadership role as 2013 President and honoree, with the establishment of the “Joseph Floreano Education Scholarship” in his name.
- Joseph A. Floreano Partner — Founding Executive Director who led the organization for over three decades and shaped its operational philosophy.
- New York State Association for Computers and Technologies in Education Partner — Collaborates with the convention center for hosting conferences, with staff described as seamlessly managing event details.
- New York State Restaurant Association Partner — Leadership involvement including service as President of the Rochester Chapter; honored with the creation of the “Joe & Carol Floreano Hospitality Scholarship”.
- Ringling Bros. and Barnum & Bailey and Feld Entertainment Partner — Recognized with the title of “Guest Ring Master,” indicating a ceremonial partnership or honor related to event programming.
- Riverside Parking Partner — Operates the South Avenue Garage and provides parking services for guests of the Joseph A. Floreano Rochester Riverside Convention Center.
- Rochester Broadway Theatre League Partner — Collaborated on programming and events, with a dedicated space named in his honor: the “Joe Floreano Entertainment and Education Room” at the Auditorium Theatre.
- Rochester Downtown Partner — Local downtown information website linked as a resource for convention center visitors.
- Rochester Institute of Technology Partner — Honored as honorary chair of the “Putting on the Ritz” dinner, a special event supporting RIT.
- Rochester Regional Health Foundations Partner — Hosted a gala event in partnership with the convention center, as acknowledged by the foundation's executive director.
- Ronald McDonald House of Rochester Partner — Honored through the naming of the “Joseph & Carol Floreano Kitchen” in recognition of contributions to the hospitality industry and community service.
- Scriptable Solutions Partner — Website design partner for the Rochester Riverside Convention Center.
- Strathallan - A DoubleTree by Hilton Partner — Hotel located on East Avenue listed as a partner accommodation for convention center visitors.
- UserWay Partner — Web accessibility consultant implementing and monitoring accessibility technology on the organization's website.
- Visit Rochester Partner — Regional tourism organization linked as a resource for convention center visitors.
- Wyndham Rochester Downtown Partner — Downtown hotel near key city attractions and listed as a partner accommodation for the convention center.
- customcookies@rrcc.com Partner — Email contact point for placing custom cookie orders, indicating internal coordination for order fulfillment.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Economic Stimulus via Convention and Parking Operationsmethodology: economic_development_stimulusBy operating convention and parking facilities as an integrated economic engine, the organization generates sustained economic benefits for the City of Rochester and Monroe County, attracting visitors and spending that circulate through the local economy.
- Service Excellence to Drive Client Retentionmethodology: client_retention_through_service_excellenceBy delivering professional, accessible, and accommodating service through industry experts, the organization fosters strong client relationships that lead to repeat use of the convention center, increasing long-term event bookings and organizational loyalty.
- Urban Revitalization through Venue Infrastructuremethodology: urban-revitalization-partnershipBy implementing capital improvements to enhance facility accessibility, visibility, and infrastructure, the organization drives urban revitalization in Rochester, leveraging the convention center as a civic anchor to stimulate broader community development.