named programs · 3 · from sources
What they call their work
Variety’s Care Program
Provides critical medical equipment and healthcare services to children with serious illnesses or disabilities
Variety’s Freedom Program
Provides adaptive bikes, wheelchairs, strollers, carts, and lifts to improve mobility, independence, and social inclusion for children with disabilities
Variety’s Future Program
Delivers communication equipment, educational support, and self-esteem building services to enrich the lives of children with special needs
activities · 2 groups
What they do
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Adaptive Equipment Provision 2 activities
- Funding and providing communication equipment and support services for childrenProvides and funds communication equipment, education, and self-esteem support services to individual children and children's organizations to enhance life-enriching opportunities and social engagement.
- Providing customized mobility equipment to children with disabilitiesDelivers adaptive bikes, specialized wheelchairs, strollers, carts, lifts, and other custom-made mobility equipment tailored to the individual needs of children with disabilities to support physical development, independence, and social inclusion. Programs include the Freedom Program and Freedom Day events in New York, New Jersey, and Connecticut.
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Pediatric Medical Care and Research Support 1 activity
- Funding medical and mobility equipment for children through grant programsAwards grants to individual children, families, and children's health organizations to support access to critical medical and mobility equipment, healthcare services, and well-being programs that promote independence and social inclusion.
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financials · form 990EZ · fy2024
revenue
Total revenue$80K
Contributions & grants$75K93%
Program service revenue$00%
Investment income$6K7%
Other revenue—
expenses
Total expenses$31K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out$23K
balance sheet
Total assets$190K
Cash—
Investments—
Liabilities—
Net assets$190K
6 years on record · 2019–2024 · YoY revenue -8.6%
leadership · form 990 part vii · fy2024
Who runs it
board members · 3
- Darryl Schaffer — Director
- Deborah Johnson — Director
- Jacinthe Armstrong — Director
relationships · 27
Who they work with
- 2656 Marketing Partner — Nancy Klueter of 2656 Marketing serves on the board of Variety—the Children’s Charity of New York.
- AMCONYC Partner — Teamed up with Variety the Children’s Charity of New York and The Door to produce a sustainable fashion showcase during NYFW.
- Boxoffice Media Partner — Daniel Loria of Boxoffice Media serves as Secretary on the board of Variety—the Children’s Charity of New York.
- DreamWorks Animation Partner — Collaborated with Variety to create and distribute limited-edition gold heart pins featuring Trolls characters to raise funds.
- DreamWorks Animation Partner — Collaborated with Variety to create limited-edition gold heart pins featuring characters from Trolls World Tour, with proceeds supporting the charity.
- Fortnight Digital Partner — Josh Pugh, executive director of Fortnight Digital, serves as President of Variety—the Children’s Charity of New York.
- Freedom Concepts Partner — Collaborates with Freedom Concepts to measure, fit, and customize adaptive bicycles for children.
- MPC Partner — Co-hosted a cocktail party and special advance screening event with Variety - the Children's Charity of New York.
- Motion Picture Club Partner — Co-hosted a fundraising event with Variety – the Children’s Charity of New York.
- Motion Picture Club Partner — Collaborated with Variety New York to host a fundraising cocktail party and advance screening of Doctor Sleep.
- Motion Picture Club Partner — Partnered with the Motion Picture Club to present the adaptive bicycle to a recipient during their annual golf day event.
- NEON Partner — Kim Kalyka of NEON serves on the board of Variety—the Children’s Charity of New York.
- Our amazing sponsors Partner — Sponsors provide support enabling Variety to deliver programs and services to children in need.
- Pure Barre Jersey City Partner — Donates a 10-class pack as a prize for the largest individual donor in the Variety Mobility Challenge.
- Raich Ende Malter & Co. LLP Partner — Courtney Kopec of Raich Ende Malter & Co. LLP serves as Treasurer on the board of Variety—the Children’s Charity of New York.
- Screenvision Media Partner — Darryl Schaffer of Screenvision Media serves on the board of Variety—the Children’s Charity of New York.
- Showcase Cinemas Partner — Provides gift cards as prizes for participants in the Variety Mobility Challenge campaign.
- The Door Partner — Partner organization of Variety New York involved in a sustainable fashion showcase during NYFW.
- The Motion Picture Club Partner — Co-hosted a fundraising cocktail party and film screening event to support the purchase of a specialized bicycle for a child.
- Universal Pictures Partner — Collaborated with Variety to create and distribute limited-edition gold heart pins featuring Trolls characters to raise funds.
- Universal Pictures Partner — Collaborated with Variety to create limited-edition gold heart pins featuring characters from Trolls World Tour, with proceeds supporting the charity.
- VSS-Southern Theatres Partner — Ron Krueger of VSS-Southern Theatres serves on the board of Variety—the Children’s Charity of New York.
- Variety International Network — David Small of Variety International serves on the board, indicating organizational affiliation with the global network.
- Warner Brothers Partner — Provided a special advance screening of "Doctor Sleep" for a fundraising event hosted by Variety – the Children’s Charity of New York.
- children's hospitals Partner — Recipients of Care program grants and collaborators in delivering pediatric healthcare services.
- hospital wards Partner — Recipients of Care program grants and collaborators in delivering pediatric healthcare services.
- iPic Entertainment Partner — Clark Woods of iPic Entertainment serves on the board of Variety—the Children’s Charity of New York.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Comprehensive Support Modelmethodology: comprehensive_supportBy addressing multiple unmet needs of children who are sick, disadvantaged, or living with disabilities through a holistic approach, the organization maximizes long-term social impact because single-issue interventions are insufficient to address complex childhood challenges.
- Individualized Customization of Assistive Equipmentmethodology: individualized_customizationBy designing and providing individually customized mobility equipment based on the specific physical, developmental, and therapeutic needs of each child, the organization enhances functionality, independence, and quality of life because standardized devices often fail to meet unique pediatric requirements.
- Joy-Centered Caremethodology: joy-centered_careBy integrating fun, play, and emotional well-being into its programs, the organization supports child development and amplifies charitable impact because joy is a critical component of healing and resilience in children facing illness or disability.
- Targeted Grantmaking for Equitymethodology: targeted_grantmakingBy focusing philanthropic resources on children affected by serious illness, disability, or socioeconomic disadvantage, the organization addresses systemic inequities in childhood well-being because targeted investment in high-need populations produces greater social return and impact.