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WISH OF ROCKAWAY INC

Belle Harbor, NY · EIN 320397616 · Form 990EZ · FY2025 · NTEE S20 · Community Improvement · Micro (<$100K) · rockawaywish.org
revenue
$69K
expenses
$68K
net assets
$128K
employees
mission · from form 990

To provide financial assistance for local individuals and families in need

profile · synthesized from sources

WISH OF ROCKAWAY INC is a community-based nonprofit founded in 2006 that provides financial assistance and support services to individuals and families in need, with a focus on women and children. The organization runs a range of local programs including holiday events, scholarship awards, and direct aid initiatives such as surgery support bags and gift distributions. It operates in the Rockaway Peninsula, Belle Harbor, and surrounding areas of Queens, New York.

named programs · 8 · from sources

What they call their work

Annual Spring Fundraiser (formerly Red WISH & Blue, now Summer Soiree)
Evening fundraiser with dancing, prizes, and a $5,000 raffle; proceeds support community assistance programs
Catch a Cure Run/Walk
Annual 5K event in September that raises funds for neighbors dealing with cancer; honors survivors and memorializes those lost
Ladies Who Brunch
Annual fall luncheon honoring three local women for community service; includes raffles and speeches
Mother’s Day Flowers
Annual event delivering flowers to mothers of sick children, military personnel, or those facing personal hardships
Surgery Support Bags
New initiative providing personalized care bags to women recovering from surgery, including comfort and functional items
Treats with Santa
Free December event for children featuring treats, crafts, face painting, and photos with Santa; first hour reserved for children with sensory issues
WISH Community Service Scholarship
Annual $1,000 scholarship awarded to an 8th grader in a member’s family based on an essay and letter of recommendation
WISHing
Annual event in February or March where members nominate community members for recognition; volunteers deliver small gifts or gift cards
activities · 14 groups

What they do

  • Local High School Scholarship Programs 1 activity
    • Awards annual scholarship to children of members
      Provides a $1,000 annual community service scholarship to 8th graders with WISH-member mothers; $23,000 awarded since 2015.
  • Diaper and Baby Supply Distribution 1 activity
    • Distributes school supplies and baby items to families in need
      Collects and distributes essential school supplies and baby items to support under-resourced families in the community.
  • Therapeutic Comfort Kits and Room Makeovers 1 activity
    • Distributes support bags to women recovering from surgery
      Provides comfort and care bags to women undergoing surgical recovery to support their healing process.
  • Holiday and Seasonal Essentials Distribution 1 activity
    • Grants Christmas wishes for community members
      Organizes a Christmas wish-granting program to bring joy to community members during the holiday season.
  • Recognition and Awards Programs 1 activity
    • Honors local women and community contributors
      Recognizes women of distinction and community members making exceptional efforts to help neighbors through special events and awards.
  • Charity Event Organization 1 activity
    • Hosts annual Fall 5K to support cancer-related causes
      Organizes the annual Catch a Cure 5K run/walk each September to honor cancer survivors and those lost to the disease, having raised over $60,000 since 2017.
  • Community Event Fundraising 1 activity
    • Hosts annual fundraising events
      Organizes recurring fundraisers including the Summer Soiree (formerly Red, WISH, and Blue), Ladies Who Brunch, and other events that raise unrestricted funds for community support.
  • Benefit Events for Arts and Culture 1 activity
    • Organizes annual concert and music events for children in need
      Produces the annual WISH Rocks concert to benefit children in the neighborhood affected by illness.
  • Community Festival & Event Production 1 activity
    • Organizes annual events for children and families
      Hosts recurring community events including Treats with Santa, where children make crafts and take photos with Santa, and previously hosted a Santa Parade in 2020.
  • Donated Attire Distribution 1 activity
    • Organizes dress drive for prom and communion dresses
      Collects and distributes prom and communion dresses to underprivileged girls in the community.
  • Direct Financial Assistance to Individuals 1 activity
    • Provides financial assistance to individuals and families in need
      Offers direct financial aid to local residents facing hardship due to illness or difficult circumstances, supporting community members with immediate needs.
  • Girls' Mentorship and Leadership Development 1 activity
    • Runs Shining Stars program for girls
      Operates a weekend program for girls aged 8–12 called Shining Stars to foster self-confidence and promote healthy habits.
  • Youth Sports Access and Equipment Support 1 activity
    • Sponsors community sports leagues
      Supports youth and community engagement by sponsoring sports leagues in the Rockaway area.
  • Uncategorized 2 activities
    • Delivers flowers to mothers on Mother's Day
      Surprises mothers of active-duty military personnel, grieving mothers, and women battling illness with flower deliveries each Mother's Day, a tradition ongoing since 2013.
    • Recognizes and gifts community members for selfless acts
      Surprises and delivers gifts to community members nominated for selfless acts of service, such as delivering over 40 gifts in March.
financials · form 990EZ · fy2025
revenue
Total revenue$69K
Contributions & grants$12K17%
Program service revenue$00%
Investment income$2K3%
Other revenue$0
expenses
Total expenses$68K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$0
Grants paid out$52K
balance sheet
Total assets$128K
Cash
Investments
Liabilities
Net assets$128K
5 years on record · 2021–2025 · YoY revenue +20.5%
leadership · form 990 part vii · fy2025

Who runs it

board members · 10
  • Colleen Brady — Director
  • Genevieve Shaw — Director
  • Jennifer Tubridy — Director
  • Kelli Tirado — Director
  • Kelly Bruggess — Director
  • Lynn Duffy — Director
  • Marianne Hanning — Director
  • Meagan Anderson — Director
  • Sarah Kenny — Director of Finance
  • Tara Duffy — Director
relationships · 6

Who they work with

  • 116th FDNY Partner — Participated in the 2020 Santa Car Parade with a fire truck.
  • Belle Harbor Yacht Club Partner — Current venue host for the Treats With Santa event.
  • Katie Partner — Point of contact for coordinating delivery of support bags to women recovering from surgery.
  • R.I.B.S. Partner — Rockaway Irish Boys, a local group that influenced the founding of WISH after losing members on 9/11.
  • St. Francis De Sales Parish Partner — Hosted the early years of the Treats With Santa event.
  • The Graybeards Partner — Local civic organization that inspired and supported the formation of WISH.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Driven Giving Circle
    methodology: community_driven_giving_circle
    By creating a circle of women who either give or have received support, the organization sustains engagement and expands impact because lived experience and mutual investment foster long-term participation and trust.
  • Inclusive Programming for Sensory Needs
    methodology: inclusive_programming_for_sensory_needs
    By reserving dedicated time for children with sensory issues at community events, the organization ensures full inclusion because tailored access reduces barriers and increases participation for neurodiverse families.
  • Volunteer-Driven Community Support
    methodology: volunteer_driven_community_support
    By mobilizing local volunteers to identify and respond to community needs, the organization increases responsiveness and relevance of services because local knowledge ensures appropriate and timely interventions.