irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $1.94MPARK OPERATIONS & HORTICULTURE: MSPC'S OPERATIONS AND HORTICULTURE TEAMS CARE FOR AND MAINTAIN THE PARK AT THE HIGHEST STANDARD OF CARE FOR OVER 60,000 DAILY VISITORS, INCLUDING PRESERVING THE PARK'S HISTORIC TREE CANOPY; MAINTAINING OUR LUSH LAWNS AND PERENNIAL GARDENS, INCLUDING FIVE PLANT COLLECTIONS SELECTED TO ENSURE BLOOMS IN EVERY SEASON; CURATING SEASONAL FLOWER DISPLAYS; LEADING SUSTAINABILITY INITIATIVES; AND OFFERING FREE PUBLIC PROGRAMS AND TOURS TO EDUCATE AND ENGAGE PARKGOERS OF ALL AGES. MADISON SQUARE PARK IS THE LIVING, BREATHING HEART OF OUR COMMUNITY, ENHANCING THE HEALTH AND WELLBEING OF ALL WHO VISIT AND LIVE OR WORK NEARBY, AS WELL AS PROVIDING SHELTER AND SAFE HABITAT FOR A SURPRISINGLY DIVERSE POPULATION OF WILDLIFE.
- #2 $32KPARK CAPITAL IMPROVEMENTS: MSPC HIRED A GEOTECHNICAL FIRM TO CONDUCT AN INVESTIGATION INTO SUBSURFACE CONDITIONS AND INFRASTRUCTURE IN THE SOUTHEASTERN PORTION OF THE PARK TO IDENTIFY THE CAUSE(S) OF WATER IN OUR OFFICE BENEATH SHAKE SHACK AND RECOMMEND SOLUTIONS FOR ADDRESSING THE RESULTING SEEPAGE AND OCCASIONAL FLOODING. THIS WORK WILL INFORM A REQUEST FOR PROPOSALS FOR A MASTERPLAN FOR THE SOUTHERN PORTION OF THE PARK. IN ADDITION, DESIGN WORK WAS DONE FOR A STRUCTURE TO HOUSE MSPC'S AND SHAKE SHACK'S DUMPSTERS ON MADISON AVENUE.
named programs · 3 · from sources
What they call their work
Mad. Sq. Art
Commissions and presents large-scale public art exhibitions by renowned artists, free to the public, enhancing the park’s cultural significance
Park Operations & Horticulture
Manages the park’s landscape including lawns, gardens, tree canopy, and seasonal plantings; implements sustainability initiatives and provides public education through tours and installations
Public Programs & Events
Hosts free public events including jazz festivals, historical walking tours, science outreach like solar viewing, and climate-focused art installations
activities · 4 groups
What they do
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Horticultural Education and Community Gardening 1 activity
- Design and install seasonal horticultural displaysCreates themed horticultural installations throughout Madison Square Park, including celestial-, sun-, moon-, and star-inspired gardens using carefully selected plant species such as night-blooming jasmine, Kangaroo Paws, and Four'o'clocks to align with daily or seasonal light cycles.
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Urban Park and Public Space Conservation 1 activity
- Manage and maintain Madison Square ParkOperates, conserves, and maintains a 6.2-acre public park in Manhattan under agreement with the City of New York, including horticulture, lawn care, tree preservation, infrastructure upkeep, and ADA-compliant accessibility features. The park serves over 60,000 daily visitors and includes dog runs, playgrounds, and seasonal installations.
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Curated Art Exhibitions and Public Displays 1 activity
- Present public art exhibitions and programsProduces large-scale, free public art exhibitions through the Mad. Sq. Art program, commissioning monumental outdoor works by acclaimed artists such as Maya Lin, Hugh Hayden, Christina Iglesias, and Krzysztof Wodiczko. Offers on-site and virtual public programming, including immersive performances and fiber arts installations like the Tempestry Collection.
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Historic Site Public Programming 1 activity
- Provide free public educational and cultural programmingOffers free guided historical walking tours, astronomy events such as solar viewing with LightSound demonstrations, and cultural events including jazz festivals and seasonal horticulture-themed installations. Programs are accessible to diverse audiences including children, families, art lovers, and visitors with low or impaired vision.
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financials · form 990 · fy2024
revenue
Total revenue$8.73M
Contributions & grants$6.49M74%
Program service revenue$1.52M17%
Investment income$558K6%
Other revenue$159K
expenses
Total expenses$7.37M
Program expenses65%
Admin / overhead21%
Fundraising14%
Salaries & benefits$3.27M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$16.17M
Cash$120K
Investments$15.74M
Liabilities$694K
Net assets$15.48M
Liquid reserves25.8 mo
5 years on record · 2020–2024 · YoY revenue +74.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 6
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| BROOKE KAMIN RAPAPORT | DIRECTOR AND MARTIN FRIEDM | 40 | $225K |
| HOLLY LEICHT-WEINSTEIN | EXECUTIVE DIRECTOR | 40 | $220K |
| STEPHANIE LUCAS | DIRECTOR OF HORTICULTURE A | 40 | $183K |
| THOMAS REIDY | DIRECTOR OF ART OPERATIONS | 40 | $153K |
| ROSINA ROA | DIRECTOR OF FINANCE AND HU | 40 | $148K |
| DEEPKA SANI | ASSOC DIRECTOR, INDIVIDUAL GIVING & MAJOR GIFTS | 40 | $139K |
board members · 19
- BASTIAN GERMER — DIRECTOR
- CATHERINE SO — DIRECTOR
- CHERYL JAMES — DIRECTOR
- DANNY MEYER — DIRECTOR
- DAVID HIRSH — DIRECTOR
- EDWARD PICCINICH — DIRECTOR
- ERICA DESAI — DIRECTOR
- HEG CHUNG — DIRECTOR
- HILARY SPANN — DIRECTOR
- JAMIE WELCH — DIRECTOR
- JESSICA DISTELBURGER — DIRECTOR
- JOHN BARRY — DIRECTOR
- JOHN MEADOW — DIRECTOR
- JORDANA GRUNFELD — DIRECTOR
- KAREN KELSO — DIRECTOR
- LESLIE SPIRA LOPEZ — SECRETARY
- MICHAEL L KAHN — DIRECTOR
- NEIL LUTHRA — DIRECTOR
- PAUL TETI — DIRECTOR
relationships · 23
Who they work with
- Bailey Nurseries Funder — Funder of the Horticulture program
- City of New York Government — Entrusted the Conservancy to operate Madison Square Park.
- Columbia Property Trust Funder — Funder of the Horticulture program
- Con Edison Funder — Funder of the Horticulture program
- Credit Suisse Americas Foundation Funder — Funder of the Horticulture program
- Flatiron NoMad Partnership Partner — Partner organization in producing the NoMad Jazz Festival.
- Greenacre Foundation Funder — Funder of the Horticulture program
- Holly Leicht Partner — Executive Director leading public educational programs.
- Jacco Olivier Partner — Collaborated with artist Jacco Olivier to present an outdoor art exhibition in Madison Square Park.
- Lower Manhattan Cultural Council Partner — Collaborates with MSPC to present The Tempestry Project installation at the Arts Center at Governors Island.
- Madison Green Condominium Funder — Funder of the Horticulture program
- Michael Kempf Partner — Horticulture and Turfgrass Associate who contributed an original poem to accompany the installation.
- MillerKnoll Foundation Funder — Supports the presentation of The Tempestry Project: NYC Collection.
- New York City Department of Parks & Recreation Government — Collaborates on park regulations, including permitting for events and use of park facilities.
- Roberto Lugo Partner — Collaborates with artist Roberto Lugo on a performance event within his public art exhibition.
- Shake Shack Partner — Collaborates on infrastructure improvements including joint planning for a dumpster enclosure and investigation of subsurface water issues affecting shared facilities.
- Simons Foundation Partner — Collaborates with scientists and staff from the Simons Foundation to host solar viewing events in the park.
- Simons Foundation International Funder — Supports MSPC’s Celestial Summer program.
- Sony Corporation of America Funder — Funder of the Horticulture program
- Stanley Smith Horticultural Trust Funder — Funder of the Horticulture program
- The Jazz Gallery Partner — Partner organization in producing the NoMad Jazz Festival.
- The NoMad Alliance Partner — Co-producer of the NoMad Jazz Festival.
- The Rudin Family Funder — Funder of the Horticulture program
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Integrated Park Stewardship for Community Wellbeing 333 orgsmethodology: integrated-park-stewardshipBy integrating high-standard horticultural care, seasonal curation, sustainability practices, and public education, the organization enhances community health and wellbeing because a well-maintained and thoughtfully programmed urban green space fosters connection, engagement, and environmental stewardship.shared approach: Community-Driven Stewardship →
- Inclusive Public Space Through Universal Access and Cultural Programming 305 orgsmethodology: inclusive_public_spaceBy maintaining free, fully accessible public access and designing culturally immersive programming with storytelling, food, and custom art, the organization fosters inclusive community connection because removing economic and physical barriers and centering cultural relevance enables broad and equitable participation.shared approach: Art-Integrated Community Engagement →
- Public Art as Cultural Catalyst 305 orgsmethodology: public-art-exhibitionsBy commissioning monumental public art from visionary artists, the organization enriches public experience and creates cultural fascination and astonishment, because such art transforms urban green spaces into dynamic sites of contemporary dialogue and communal wonder.shared approach: Art-Integrated Community Engagement →
- Place-Based and Multisensory Public Education 239 orgsmethodology: place-based_educationBy using guided walking tours, celestial-themed horticulture, fiber arts data visualization, and multisensory design (e.g., sound-based sunlight translation), the organization makes environmental and historical knowledge accessible because immersive, sensory-rich experiences deepen public understanding and inclusion, particularly across diverse and disabled communities.shared approach: Immersive Engagement →
- Private Stewardship with Public Benefit 31 orgsmethodology: private-public partnership with full private fundingBy operating and sustaining the park through full private fundraising, the organization ensures high-quality public access and programming without reliance on city funds, because private-public partnership with full private funding enables long-term stewardship and programming innovation while preserving equitable public use.shared approach: Public-Private Partnership Model →