named programs · 3 · from sources
What they call their work
Adoption Outreach
Profiles senior dogs online to connect them with suitable adoptive families, emphasizing second chances for older animals
Foster Program
Provides temporary homes for rescued senior dogs while they receive medical care and are prepared for adoption
Medical Rehabilitation
Secures veterinary care for senior dogs from shelters, addressing health issues to improve adoptability and quality of life
activities · 3 groups
What they do
-
Animal Welfare and Rescue Support 2 activities
- Foster program with lifelong medical and financial supportOperates an ongoing foster program for senior dogs, recruiting foster families and providing full financial coverage for veterinary care, medical bills, and lifelong health support for dogs in the program.
- Rescue and rehoming of senior dogs from high-kill sheltersRescues senior dogs from shelters nationwide, including high-kill facilities, and facilitates their transport across the U.S. for placement into foster and adoptive homes. The organization has been conducting monthly rescues since 2014.
-
-
Workplace and Affiliate Giving Programs 1 activity
- Funding partner donations through product sales initiativesFunds partner YuMOVE to donate 20% of sales from specific products—when purchased with a designated code—as a mechanism to generate ongoing support for the program.
-
-
Uncategorized 1 activity
- Public awareness and adoption promotion through success storiesShares success stories of rescued senior dogs to promote adoption, raise awareness, and highlight positive outcomes of the organization’s rescue and rehoming efforts.
-
financials · form 990 · fy2024
revenue
Total revenue$530K
Contributions & grants$530K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$520K
Program expenses94%
Admin / overhead6%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$81K
Cash$55K
Investments$0
Liabilities$0
Net assets$81K
Liquid reserves1.3 mo
4 years on record · 2020–2024 · YoY revenue -6.7%
relationships · 7
Who they work with
- JUST FRED Partner — Business sponsor offering a 10% discount to supporters using code MRMOPROJECT, in partnership with the Mr. Mo Project.
- Team Mo Sponsors Partner — Sponsors that provide donations enabling lifelong veterinary medical bill assistance, transportation, food, and discounts for dogs in the Mr. Mo Project.
- YuMOVE Partner — Partner brand that donates 20% of sales to The Mr. Mo Project when products are purchased using a designated code.
- YuMOVE Partner — Provides $20,000 in funding and monthly joint supplements for all dogs in the program.
- businesses Partner — Partners with businesses that provide products, services, or monetary donations to support senior dog care.
- generous sponsors Funder — Funders that provide financial support for lifelong care of fostered senior dogs.
- online program supporters Funder — Supporters who contribute financially through online channels to fund lifelong care for fostered senior dogs.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Financial Barrier Removal to Prevent Surrenders 33 orgsmethodology: financial_assistance_for_careBy covering veterinary expenses for owners of senior dogs, we prevent surrender to shelters, because cost is a primary driver of relinquishment in aging pets.shared approach: Financial Barrier Removal →
- Lifelong Medical and Financial Support Model 33 orgsmethodology: lifelong_support_modelBy rescuing senior dogs and covering their medical costs for life, we increase adoption success and reduce surrenders, because financial and medical barriers are removed both at point of rescue and throughout the dog’s post-adoption life.shared approach: Financial Barrier Removal →
- Foster-Based Care with Ongoing Supportmethodology: foster_based_rescueBy placing senior dogs in foster homes and providing financial and guidance support to foster families, we improve animal well-being and increase capacity for rescue, because supported fosters are more willing and able to care for medically complex senior dogs.
- Rescue, Medical Intervention, and Online Adoption Promotionmethodology: rescue_medical_care_online_adoptionBy rescuing senior dogs from high-kill shelters, providing necessary medical care, and using online platforms to promote adoptability, we increase successful placements because health stabilization and digital visibility improve match rates.