irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $292KFOR FRIEZE LOS ANGELES 2024, ART PRODUCTION FUND PRESENTED THE ON-SITE PUBLIC PROGRAM 'SET SEEN', FEATURING WORKS THAT SPOKE TO CONSTRUCTED ENVIRONMENTS AND HOW THEY RELATE TO OUR PERCEPTION OF REALITY AND UNDERSTANDING OF SPACE. THESE PROJECTS WERE IN DIALOGUE WITH THE RICH HISTORY OF SET DESIGN IN LOS ANGELES AND, SPECIFICALLY, THE ROLE THAT SET DESIGNERS PLAYED IN CAMOUFLAGING THE FORMER DOUGLAS AIRCRAFT COMPANY FACTORY AT SANTA MONICA AIRPORT. THIS PROGRAM OF 8 PUBLIC ART WORKS WAS FREE AND OPEN TO THE PUBLIC, AND SELECT PROJECTS REMAINED ON VIEW THROUGH APRIL 7, 2024. ROCKEFELLER CENTER AND ART PRODUCTION FUND PRESENTED "POOL PARTY," A PUBLIC INSTALLATION BY RENOWNED ARTIST JOEL MESLER. THIS IMMERSIVE INSTALLATION, SET AGAINST THE BACKDROP OF NEW YORK CITY, OPENED ON JULY 2 AND REMAINED ON VIEW THROUGH JULY 21, 2024. THIS PUBLIC ARTWORK, A CENTERPIECE OF ROCKEFELLER CENTER'S SUMMER AT THE RINK PROGRAM SERIES, WAS FREE AND OPEN TO THE PUBLIC FOR ALL TO ENJOY. MESLER'S "POOL PARTY" ACTIVATED NUMEROUS LOCATIONS THROUGHOUT ROCKEFELLER CENTER, CREATING A FULL TAKEOVER OF THE ARTIST'S PLAYFUL VISION.
- #2 $36K"ART SUNDAE" CHILDREN'S WORKSHOP BY 4 ARTISTS. 4 WORKSHOPS / OVER 400 PARTICIPANTS / 100,000 VISITORS OF RESULTING PUBLIC PROJECT AT ROCKEFELLER CENTER."SEVEN MAGIC MOUNTAINS" BY UGO RONDINONE IN LAS VEGAS, NV - (PROJECT/EXHIBITION - ONGOING) / 1,000 VISITORS PER DAY / 300,000 VISITORS ANNUALLY."PRADA MARFA" BY ARTISTS ELMGREEN & DRAGSET IN VALENTINE, TX - (PROJECT/EXHIBITION - ONGOING) / 100 VISITORS PER DAY / 40,000 VISITORS ANNUALLY.
named programs · 7 · from sources
What they call their work
Art Sundae
Children's workshop program that partners contemporary artists with children to create public art projects; held at Rockefeller Center with free public access.
CHAMP
Large-scale neon sculpture by artist Zoe Buckman installed on Sunset Boulevard in West Hollywood, CA, accompanied by public programming including panels and performances.
Now Playing
Public art series at Frieze Los Angeles highlighting overlooked elements of everyday life in LA, including vehicles, street food, and urban infrastructure, through site-specific artworks.
Pool Party
Immersive public installation by artist Joel Mesler at Rockefeller Center, New York, presented in partnership with Rockefeller Center as part of the Summer at the Rink series.
Prada Marfa
Permanent sculptural installation by artists Elmgreen & Dragset in Valentine, Texas, resembling a Prada store in the desert, functioning as a commentary on consumerism and the art world.
Set Seen
On-site public art program for Frieze Los Angeles 2024 featuring eight works that engage with constructed environments and perception of space, referencing the history of set design in Los Angeles.
Seven Magic Mountains
Ongoing public art exhibition by Ugo Rondinone near Las Vegas, NV, featuring large-scale painted rock towers in the desert landscape.
activities · 4 groups
What they do
-
Curated Art Exhibitions and Public Displays 2 activities
- Present public art exhibitions at Rockefeller CenterOrganizes and presents site-specific public art exhibitions and holiday installations at Rockefeller Center in New York City through ongoing programs such as Art in Focus and Summer at the Rink, featuring artists like Joel Mesler, Lorraine Nam, Oliver Jeffers, Hank Willis Thomas, and Julia Chiang.
- Produce public art programs for Frieze fairsProduces and presents public art programs in conjunction with Frieze art fairs, including “Set Seen” and “Now Playing” at Frieze Los Angeles, and “Body & Soul” and “Frieze Project: Inside Out” at Frieze New York and Los Angeles, featuring works by multiple contemporary artists.
-
-
Site-Specific Artistic Installations and Performances 1 activity
- Commission and produce public art projectsCommissions and produces ambitious, site-specific public art installations by multidisciplinary artists across the United States, including in cities such as New York City, Los Angeles, Las Vegas, Miami, and Tampa. Notable long-term projects include "Prada Marfa" (permanent since 2005) and "Seven Magic Mountains" (on view 2016–2026).
-
-
Community-Engaged Public Art Projects 1 activity
- Host Art Sundae public art and workshop programCo-presents the Art Sundae program, a free public initiative that includes artist-led children’s workshops and resulting public art installations, held at locations including Rockefeller Center and Dallas Contemporary, engaging over 400 participants in recent iterations with public reach exceeding 100,000 visitors.
-
-
Benefit Events for Arts and Culture 1 activity
- Host annual fundraising galasHosts annual gala events to support its programming, including themed events such as the Cruise Gala (2024), Camp Gala (2023), and others under titles like Up Beat Benefit and Gangs of New York Gala, with sponsorships from partners like Saks Fifth Avenue.
-
financials · form 990 · fy2024
revenue
Total revenue$1.12M
Contributions & grants$1.23M110%
Program service revenue$154K14%
Investment income$2K0%
Other revenue$-268K
expenses
Total expenses$1.10M
Program expenses69%
Admin / overhead20%
Fundraising11%
Salaries & benefits$472K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$934K
Cash$657K
Investments$133K
Liabilities$40K
Net assets$894K
Liquid reserves8.6 mo
4 years on record · 2020–2024 · YoY revenue +96.7%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| CASEY FREMONT | EXECUTIVE DIRECTOR | 40 | $206K |
| KATHLEEN LYNCH | DIRECTOR OF OPERATIONS | 40 | $161K |
board members · 13
- AMY SACCO — SECRETARY
- CLAIRE CHAN — BOARD MEMBER
- DAN TANZILLI — TREASURER
- DOREEN REMEN — BOARD MEMBER
- ENRIQUE LIBERMAN ESQ OF LIBERMAN CA — BOARD MEMBER/COUNSEL
- FABIOLA BERACASA BECKMAN — BOARD MEMBER
- HIBA SCHAHBAZ — BOARD MEMBER
- MARLIES VERHOEVEN — PRESIDENT
- MIKE DE PAOLA — BOARD MEMBER
- SANA REZWAN — BOARD MEMBER
- SARAH HOOVER — BOARD MEMBER
- VANESSA RIDING — BOARD MEMBER
- YVONNE FORCE VILLAREAL — BOARD MEMBER
relationships · 19
Who they work with
- Braintree Payments Partner — Processes e-commerce financial transactions for Art Production Fund Inc.
- City of Santa Monica Cultural Affairs Government — Provided support for the 'Now Playing' public art series at Frieze Los Angeles through its Art of Recovery initiative.
- Dallas Contemporary Partner — Collaborated on the "Art Sundae" public art installation.
- Doreen Remen Partner — Co-founder of Art Production Fund
- Fort Gansevoort Partner — Co-launched the Art Sundae children's workshop program.
- Hank Willis Thomas Partner — Collaborated with artist Hank Willis Thomas on public art exhibitions and programs at Rockefeller Center.
- Liberman Canna LLP Government — General Counsel to Art Production Fund
- PayPal Partner — Processes e-commerce financial transactions for Art Production Fund Inc.
- Rockefeller Center Partner — Co-commissioned and presented the public art installation "Pool Party" by Joel Mesler at Rockefeller Center.
- Rockefeller Center Partner — Co-presented the public installation "Pool Party" by Joel Mesler and hosted Art Sundae children's workshops at Rockefeller Center.
- Rockefeller Center Partner — Collaborates on the Art in Focus public art series, presenting site-specific installations across the Rockefeller Center campus.
- Rockefeller Center Partner — Collaborates with Art Production Fund to present the Art in Focus public art program.
- Saks Partner — Presenting partner of Art Production Fund’s 2024 cruise gala.
- Saks Fifth Avenue Partner — Presenting sponsor of Art Production Fund’s 2025 Gala
- Saks Fifth Avenue Partner — Presenting sponsor of the Art Production Fund's 2025 Gala.
- Tishman Speyer Government — Senior managing director at Tishman Speyer oversees Rockefeller Center, a key partner in the Art in Focus program.
- Ugo Rondinone Partner — Collaborated with artist Ugo Rondinone on the production and presentation of "Seven Magic Mountains."
- Uovo Partner — Staff from Uovo handled and presented artworks for auction at the 2024 cruise gala.
- Yvonne Force Villareal Partner — Co-founder of Art Production Fund
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Participatory Programming to Deepen Public Engagementmethodology: participatory-art-programmingBy combining public art installations with interactive events and artist-led workshops—especially for children—the organization fosters immersive experiences that build community confidence in art and deepen public connection to artistic practice, increasing accessibility and perceived relevance.
- Site-Specific Public Art for Audience Engagementmethodology: site-specific_public_artBy commissioning and producing site-specific public art in high-visibility urban locations, the organization increases public engagement with contemporary art because the integration of art into familiar or unexpected environments captures broader and more diverse audiences.