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WATKINS GLEN PROMOTIONS INC

WATKINS GLEN, NY · EIN 161456177 · Form 990 · FY2024 · NTEE S21Z · Community Improvement · Small ($100K-$1M) · watkinsglen.com
revenue
$355K
expenses
$312K
net assets
$186K
employees
5
volunteers
250
program ratio
83%
mission · from form 990

TO FOSTER THE GENERAL ECONOMIC, SOCIAL AND COMMUNITY WELL-BEING AND TO ENHANCE THE QUALITY OF LIFE OF THE VILLAGES OF WATKINS GLEN, MONTOUR FALLS AND SCHUYLER COUNTY.

profile · synthesized from sources

Nonprofit organization based in Watkins Glen, NY, that organizes and promotes a series of automotive and community festivals to boost tourism, support local businesses, and enhance community spirit. Events include vintage car rallies, road tours, and concours competitions centered around the historic Grand Prix circuit. The organization is run by a volunteer board and relies on community participation and sponsorships.

named programs · 7 · from sources

What they call their work

Community Bank Concorso Speciale
Fun, inclusive judged event celebrating rare, odd, or beloved cars regardless of condition, emphasizing passion over perfection.
Concours d’Elegance
Judged exhibition of pre-1996 classic and unrestored "survivor" vehicles with awards for Best of Show, Best of Class, and historical recognition.
Diamond on Seneca Sporting Roadster Tour
Spirited driving tour for two-seat convertibles, including lunch, breaks, and two laps of the original Grand Prix circuit.
Lakewood Vineyards FLX Camaro/Firebird Journey
Day-long event for Camaros and Firebirds including a car show, scenic rallye to Lakewood Vineyards, wine tasting, and dinner at Main Deck Restaurant.
Lane’s Yamaha Motorcycle Rallye
Scenic motorcycle tour through wine country with laps of the original Grand Prix course and downtown display parking during the festival.
Scale House Brewery Grand Ramble
Springtime road tour for sports and classic cars featuring scenic Finger Lakes drives, laps at Watkins Glen International, and a box lunch; includes a trip across the Stone Bridge.
The Glenora Run Road Rallye
Non-competitive rallye for pre-1986 sports cars with simple challenges, lunch at Hidden Valley Camp, and laps of the historic circuit.
activities · 3 groups

What they do

  • Community Festival & Event Production 4 activities
    • Hosts Watkins Glen Village Christmas events
      Organizes a holiday-season kickoff including a free Village Christmas Parade with cash prizes for participants, a Village Christmas Festival with lights, music, and holiday-themed activities, and volunteer-supported operations for parade coordination, vendor check-in, and event set-up and clean-up.
    • Hosts annual Waterfront Festival and Cardboard Boat Regatta
      Organizes a public festival at Seneca Harbor Park in Watkins Glen featuring cardboard boat races, live music, food vendors, family-friendly activities, a sensory tent, and expanded accessible parking to improve inclusivity. Volunteer support is used for parking, merchandise sales, vendor and boat check-in, event timing, and set-up and clean-up.
    • Organizes Odessa Community Day festival
      Hosts an annual free community festival in Odessa featuring live music, craft, nonprofit, and food vendors, children's activities such as face painting and interactive games, a Touch-a-Truck exhibit with local service vehicles, and family-oriented entertainment. Volunteer support is provided for vendor check-in and event set-up and clean-up.
    • Produces Falls Harvest Festival in Montour Falls
      Organizes an annual day-long festival on Main Street in Montour Falls featuring free family-friendly activities, live entertainment, local vendors, a fireworks display over Shequaga Falls, face painting, balloon art, and the Schuyler Family Fit Zone offering health education and fitness activities. Volunteer support is used for vendor check-in and event set-up and clean-up.
  • Organized Vehicle Show Events 3 activities
    • Hosts annual Corvette: Thunder in the Glen event
      Organizes a two-day celebration of Corvette heritage and designer Harley J. Earl, featuring hundreds of Corvettes on display, live music, food vendors, shopping, parade laps at Watkins Glen International, and a ticketed sunset cocktail and appetizer event on Seneca Lake. The event relies on volunteer support for car and vendor check-in, logistics, merchandise sales, traffic management, and set-up and clean-up.
    • Organizes specialty driving tours and rallies for classic car clubs
      Hosts multiple themed driving events throughout the year including the Scale House Brewery Grand Ramble, Lakewood Vineyards FLX Camaro/Firebird Journey, Lane’s Yamaha Motorcycle Rallye, Lotus Rendezvous, Watkins Glen International Tour de Marque, Glenora Run Road Rallye, Ryan William Vineyard Founders’ Tour, and Diamond on Seneca Sporting Roadster Tour—each featuring scenic Finger Lakes routes, winery visits, meals, and escorted laps of the historic 6.6-mile Grand Prix course.
    • Produces Grand Prix Festival with historic race car reenactments
      Hosts the Watkins Glen International Grand Prix Tribute, an annual event in which vintage sports cars recreate the original 6.6-mile road course from the 1948–1952 street races. The festival includes closing Franklin Street to traffic to create a pedestrian hub and organizing seven annual Stone Bridge Driver events that enable nearly 700 classic car enthusiasts to drive the historic circuit each year.
  • Uncategorized 1 activity
    • Organizes commemorative heritage events
      Hosted a one-time 100th anniversary celebration for the True Love sailboat featuring a weekend-long free public festival with live music, historic sailboat show, free tours, harbor walking tours, local vendors, family entertainment, a sunset movie, and a classic sailboat regatta on Seneca Lake. Also established permanent historical markers including yellow brick posts, three informational panels, and eight replicated signs along the original 6.6-mile Grand Prix circuit.
financials · form 990 · fy2024
revenue
Total revenue$355K
Contributions & grants$50K14%
Program service revenue$302K85%
Investment income$3K1%
Other revenue$0
expenses
Total expenses$312K
Program expenses83%
Admin / overhead17%
Fundraising0%
Salaries & benefits$91K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$266K
Cash$220K
Investments$0
Liabilities$80K
Net assets$186K
Liquid reserves8.5 mo
5 years on record · 2020–2024 · YoY revenue +44.5%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
MICHAELA L CHRISTENSEN EXECUTIVE DIRECTOR 40 $56K
board members · 9
  • AUDREY EDMISTER — DIRECTOR
  • BRUCE BOUGHTON — DIRECTOR
  • CAROLE PIERCE — DIRECTOR
  • CHELSEA STAMP — TREASURER
  • KELLY MILLER — VICE PRESIDENT
  • LAURIE DENARDO — SECRETARY
  • MARIANNE MARTS — DIRECTOR
  • STACY HUSTED — PRESIDENT
  • TOM SEEM — DIRECTOR
relationships · 40

Who they work with

  • Centralus Health Partner — Sponsor of the Falls Harvest Festival and participant in the Schuyler Family Fit Zone, providing health education and freebies.
  • Centralus Health System Government — Sponsors the parade laps of the original 6.6-mile Grand Prix course across multiple events.
  • Chateau Lafayette Reneau Partner — Hosts the start of the Watkins Glen International Tour de Marque with coffee, pastries, and commemorative wine.
  • Chemung Canal Trust Company Partner — Presenting sponsor of the Grand Prix Festival of Watkins Glen.
  • Corvette Thunder in the Glen Partner — Board member Brian Kenney volunteers with this organization.
  • Diamond on Seneca Partner — Hosts lunch for participants of the Diamond on Seneca Sporting Roadster Tour.
  • Erie Canalway National Heritage Corridor Government — Receives funding support from the Erie Canalway National Heritage Corridor.
  • Fingerlakes Gateway Community Development Corporation Partner — Board member Bruce Boughton serves as Treasurer.
  • Glen Region of the Sports Car Club of America Partner — Cooperated in placing eight historical signs along the original 6.6-mile circuit.
  • Glenora Wine Cellars Partner — Hosts check-in for The Glenora Run Road Rallye and provides commemorative wine.
  • Hi-Lites Partner — Receives in-kind support from Hi-Lites for print and promotional materials.
  • International Motor Racing Research Center Partner — Provides a landmark-by-landmark guide for the historic race circuit.
  • Lakewood Vineyards Partner — Sponsors the FLX Camaro/Firebird Journey event.
  • Lane’s Yamaha Inc Partner — Hosts and presents the Lane’s Yamaha Motorcycle Rallye.
  • Lotus Owners of New York (LOONY) Partner — Organizes and sponsors the Lotus Rendezvous event.
  • Lotus of Western NY Partner — Presents the Concours d’Elegance event.
  • Lucky Hare Brewing Company Partner — Provides a commemorative beverage for participants of the Diamond on Seneca Sporting Roadster Tour.
  • Montour Falls Fire Department Partner — Board member Stacy Husted is an active member.
  • Montour Falls Harvest Fest Partner — Board member Brian Kenney serves on the board.
  • NYS Canal Corporation Government — Receives funding support from the NYS Canal Corporation.
  • New York State Council on the Arts Funder — Provides funding through the Statewide Community Regrant program, supported by the Office of the Governor and New York State Legislature.
  • New York State Parks Commission Government — Collaborated on the development of historical racing information panels at the Start/Finish line.
  • Ryan William Vineyard Partner — Sponsors the Founders’ Tour, providing a starting point, lunch, and commemorative wine.
  • Schuyler County Government — Provides support for Watkins Glen Promotions events through the Tourism Assistance Program.
  • Schuyler County Government — Receives tourism assistance program support from Schuyler County.
  • The ARTS Council of the Southern Finger Lakes Government — Administers Statewide Community Regrant program funding from the New York State Council on the Arts.
  • The ARTS Council of the Southern Finger Lakes Government — Administers the Statewide Community Regrant program funding for the festival.
  • Village of Watkins Glen Government — Collaborated on the development of historical racing information panels at the Start/Finish line.
  • Village of Watkins Glen Partner — Collaborates with the Village of Watkins Glen to host the Village Christmas Festival and Parade.
  • WENY News Partner — Partners with WENY News to broadcast and film the Cardboard Boat Regatta.
+ 10 more
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Building via Volunteer-Driven, Inclusive Festivals
    methodology: community-festival engagement
    By designing free, family-friendly, community-driven festivals that prioritize broad participation and volunteer leadership, the organization fosters local cohesion and ownership because inclusive, grassroots events empower residents to co-create shared experiences that reflect their unique regional character.
  • Cultural Heritage Celebration through Immersive Events
    methodology: cultural_heritage_festival
    By organizing immersive, historically themed festivals and reenactments centered on local automotive and maritime heritage, the organization strengthens community identity and pride because experiential engagement with cultural legacy fosters deeper emotional connection and collective belonging.