COMMON MAPS
Map version new-york activity top-down
Main site Contact
Menu
↑ parent activity group ·
research dossier

DIRECTORS GUILD OF AMERICA COMMERCIALS CONTRACT AD

NEW YORK CITY, NY · EIN 043727367 · Form 990 · FY2024 · NTEE J40 · Employment · Small ($100K-$1M) · dga-cql.org
revenue
$591K
expenses
$350K
net assets
$362K
employees
3
program ratio
0%
mission · from form 990

MAINTAIN COMMERCIAL QUALIFICATION LIST FOR DIRECTORS GUILD OF AMERICA

profile · synthesized from sources

Third-party administrator for the Directors Guild of America's Commercial Qualification List (CQL), which certifies Assistant Directors and Unit Production Managers for employment on DGA-signatory commercial productions. Maintains qualification lists for New York, Southern California, and other U.S. regions, requiring applicants to meet specific experience thresholds and complete mandatory safety training. Operates under a collective bargaining agreement between the DGA and AICP.

irs program accomplishments · form 990 part iii · fy2023

What they reported doing

  1. #1 primary $0
    TO INCREASE THE NUMBER OF WORKING RACIAL AND ETHNIC MINORITY AND WOMEN DIRECTORS THROUGH A DIVERSITY PROGRAM DESIGNED TO EXPAND EMPLOYMENT OPPORTUNITIES
named programs · 2 · from sources

What they call their work

Commercial Qualification List (CQL)
Administers qualification lists for Assistant Directors and Unit Production Managers in commercials, requiring documented production experience and mandatory safety training for placement.
Safety Training Program
Mandatory online safety training conducted by a third party, required for initial placement on the CQL after application approval.
activities · 4 groups

What they do

  • Emerging Filmmaker Support Programs 3 activities
    • Administers qualifications pathways for Assistant Directors and UPMs
      Manages qualifications lists that provide a pathway to DGA membership and grant employment preference to eligible Assistant Directors and Unit Production Managers with DGA signatory companies.
    • Maintains and administers Commercial Qualification Lists
      Provides access to regional lists of qualified directors for commercials in New York, Southern California, and Third Area, which are used to grant employment preference with DGA signatory companies.
    • Manages interchange eligibility for Assistant Directors across regions
      Allows commercial 2nd Assistant Directors from New York or Southern California to interchange to the New York Basic List; requires documentation of at least 150 freelance days as a 2nd AD, including 75 on commercial productions, for eligibility to interchange to the Southern California Basic List.
  • Union-Affiliated Trade Apprenticeship & Training 2 activities
    • Enforces mandatory safety training for commercial director qualification
      Requires completion of mandatory safety training as a condition for initial placement on the Commercial Qualification List; suspends individuals placed before December 1, 2018, who have not completed training, making them ineligible to work.
    • Provides and enforces mandatory safety training for members
      Provides and requires mandatory safety training for members, including 1st and 2nd Assistant Directors and UPMs in New York, Southern California, and the Third Area, with completion tracked and enforced for qualification and employment eligibility.
  • Arts Professional Advocacy & Equity Initiatives 1 activity
    • Operates a diversity program for underrepresented directors
      Runs a diversity initiative aimed at expanding employment opportunities for racial and ethnic minority and women directors in the commercials sector.
  • Community Safety and Conduct Enforcement 1 activity
    • Provides and tracks harassment prevention training for members
      Offers and tracks completion of Harassment Prevention 2 (HP2) training for members, with records maintained by completion date and ongoing participation through at least 2024.
financials · form 990 · fy2024
revenue
Total revenue$591K
Contributions & grants$00%
Program service revenue$591K100%
Investment income$00%
Other revenue$0
expenses
Total expenses$350K
Program expenses0%
Admin / overhead100%
Fundraising0%
Salaries & benefits$133K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$443K
Cash$443K
Investments$0
Liabilities$81K
Net assets$362K
Liquid reserves15.2 mo
3 years on record · 2020–2024 · YoY revenue +17.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
TAMIKA LAMISON EXECUTIVE DIRECTOR 40 $106K
board members · 10
  • ANDREW COLON — TRUSTEE
  • CARL STURGES — TRUSTEE
  • CATHY SHANNON — TRUSTEE
  • MADDI CARLTON — TRUSTEE
  • MARK ANDROW — TRUSTEE
  • MATT MILLER — TRUSTEE
  • RALPH LAUCELLA — TRUSTEE
  • ROBERT FERNANDEZ — TRUSTEE
  • SALLY ANTONACCHIO — TRUSTEE
  • SHEILA BROWN — TRUSTEE
relationships · 6

Who they work with

  • AICP Government — Designates individuals as eligible to work.
  • AICP Partner — Co-maintains qualifications lists with the DGA under the national collective bargaining agreement.
  • DGA Government — DGA contractually reviews applications within thirty days if deemed acceptable.
  • DGA Network — Operates under the jurisdiction of the Directors Guild of America and enforces its Commercial Qualification List standards.
  • DIRECTORS GUILD OF AMERICA Government — Third-party administrator for DGA's commercial qualifications lists under a collective bargaining agreement.
  • third party organization Partner — Conducts the online Safety Training Modules for applicants to the Commercial Qualification List.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Diversity in Employment Access
    methodology: employment_expansion_diversity
    By expanding access to job opportunities for racial and ethnic minorities and women, the DGA increases their employment as directors, because removing systemic barriers to entry enables underrepresented groups to participate equitably in the profession.
  • Experience-Based Advancement
    methodology: experience_based_qualification
    By requiring documented professional experience for list upgrades and regional interchange, the DGA ensures sustained industry engagement and qualifications are earned through verified practice, because thresholds based on real-world experience maintain standards and promote career progression tied to actual work.
  • Two-Component Qualification Process
    methodology: two_component_qualification
    By combining formal documentation review with mandatory safety training, the DGA ensures that only qualified and compliant candidates are placed on the Commercial Qualified List (CQL), because verified professional readiness and adherence to safety standards reduce risk and ensure workforce reliability.
  • Workplace Safety and Harassment Prevention Compliance
    methodology: safety_compliance_through_training
    By requiring mandatory safety and harassment prevention training as a condition of eligibility to work, the DGA produces safer and more accountable workplaces, because standardized training ensures consistent compliance with industry standards and reduces incidents of harm.