named programs · 6 · from sources
What they call their work
Jewish Living Simply Explained
Book explaining over 130 Jewish beliefs and observances in accessible language
The Friday Night Synagogue Companion
Transliterated prayer book to help individuals follow and participate in Kabbalat Shabbat services
The Jewish Mourner's Companion
Source of comfort and practical guidance for those observing Jewish mourning practices
The Passover Seder Table Companion
Full Haggadah with transliteration to enable participation in the Passover Seder for all attendees
The Rabbi's Companion
All-in-one reference for lifecycle events with laws and liturgy, following Chabad customs
The Shabbat Table Companion
Guide to enhance Shabbat meals with transliterated prayers, songs, and commentary for families and guests
activities · 3 groups
What they do
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Jewish Textual and Educational Publishing 8 activities
- Produces and distributes Shabbat observance resourcesCreates and distributes multiple editions of The Shabbat Table Companion and The Shabbat Synagogue Companion, including audio versions, to support Jewish families and individuals in observing Shabbat at home and in synagogue settings.
- Produces and distributes children’s Jewish storybooks and humor collectionsCompiles and publishes illustrated story collections such as Uncle Yossi's Grand Story Collection and The Silly World of Chelm, along with joke and riddle books, to engage children and families in Jewish tradition through storytelling and humor.
- Produces and distributes educational books on Jewish beliefs and practicesAuthors and publishes accessible books explaining Jewish observance, including Jewish Living Simply Explained (covering over 130 topics), Going Kosher in 30 Days!, and The Passover Seder Table Companion with a fully transliterated Haggadah.
- Produces and distributes lifecycle and ritual guidesCreates and distributes comprehensive resources for Jewish lifecycle events, including The Rabbi's Companion, The Jewish Wedding Companion, The Bris Milah Companion, and guides for mourning practices such as The Jewish Mourner's Companion and laminated Kaddish/Yizkor/Havdallah sheets.
- Produces and distributes parenting and family life resourcesCreates and distributes books and guides on Jewish parenting, including Raising a Loving Family, Parenting Q&A with Rabbi Shimon Gruen, and Talking Divorce, with Spanish-language editions available for broader accessibility.
- Produces and distributes printed educational materials for public displayDesigns and sells educational wall posters sized 18x24 inches and a complete set of Jewish wisdom posters for display in homes, offices, and synagogues to promote Jewish inspiration.
- Produces and distributes synagogue service companionsDevelops and distributes a series of companions for synagogue participation, including Friday night, Shabbat, High Holiday, and Junior Congregation services, with transliterated texts and explanations to aid understanding.
- Reissues and distributes foundational Chabad teachingsRepublishes and distributes a compendium of core Chabad teachings to explain and inspire Jewish faith and observance, making classical texts accessible to a broad audience.
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Nonprofit Music Recording and Distribution 1 activity
- Produces and distributes Jewish music and audio resourcesCreates instrumental music albums and audio companions that guide listeners through Shabbat, introduce babies to Niggunim, and teach traditional prayers and songs, including remastered story and song collections for children.
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Uncategorized 1 activity
- Develops and sells innovative Jewish ritual productsCreates and sells practical Jewish ritual aids, including a laminated guide set for blessings and lifecycle moments (Kiddush, Havdalah, Torah blessings, handwashing), and an electronic keychain that prompts users with blessings.
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financials · form 990 · fy2025
revenue
Total revenue$153K
Contributions & grants$24K16%
Program service revenue$00%
Investment income$33K21%
Other revenue$97K
expenses
Total expenses$143K
Program expenses73%
Admin / overhead27%
Fundraising0%
Salaries & benefits$57K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$1.52M
Cash$50K
Investments$0
Liabilities$2K
Net assets$1.51M
Liquid reserves4.2 mo
5 years on record · 2021–2025 · YoY revenue -18.6%
leadership · form 990 part vii · fy2025
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ZALMAN GOLDSTEIN | PRES./DIR. | 40 | $43K |
relationships · 15
Who they work with
- Costco Partner — Distributes the organization's best-selling children's book through stores across America
- Gizmodo.com Partner — Featured the organization's product as an innovative Jewish invention.
- OK Kosher Certification Partner — Collaborates with OK Kosher Certification, as evidenced by endorsement from its Chief Administrator.
- OK Kosher Certification Partner — Endorses the book "Going Kosher in 30 Days!" with Rabbi Don Yoel Levy as Chief Administrator.
- OK Kosher Certification Partner — Rabbi Don Yoel Levy, Chief Administrator of OK Kosher Certification, endorsed "Going Kosher in 30 Days!"
- OK Kosher Certification Partner — Rabbi Don Yoel Levy, Chief Administrator of OK Kosher Certification, endorses "Going Kosher in 30 Days!"
- Rabbi Don Yoel Levy Partner — Provided endorsement for Going Kosher in 30 Days, indicating a professional affiliation.
- Rabbi Shimon Gruen Partner — Author of Parenting Q&A with Rabbi Shimon Gruen, indicating a content partnership.
- Rabbi Shimon Russell Partner — Author of Raising a Loving Family, indicating a content partnership.
- Rabbi Sholom B. Chaikin Government — Reviewed and endorsed "The Rabbi's Companion."
- Rabbi Sholom B. Chaikin Partner — Reviewed and endorsed The Rabbi's Companion, indicating a professional affiliation.
- Rabbi Sholom B. Chaikin Partner — Reviewed and endorsed The Rabbi's Companion.
- Rabbi Zalman Goldstein Government — Founder and director of The Jewish Learning Group
- The Tonight Show with Jay Leno Partner — Highlighted the organization's product, increasing public visibility.
- Western Wall Heritage Foundation Partner — Prepared The Kotel Siddur at the behest of the Western Wall Heritage Foundation.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Accessible Religious Education Through Simplified Instructionmethodology: accessible_educationBy simplifying and clearly explaining Jewish beliefs, practices, and rituals, the organization enables broader adoption and engagement, because complex traditions become approachable for individuals regardless of prior knowledge or literacy in Hebrew.
- Dignity Through High-Quality Ritual Materialsmethodology: dignity-through-material-qualityBy providing durable, well-designed ritual resources, the organization fosters dignity and hospitality in religious practice, because material quality signals respect and encourages consistent, proud engagement with tradition.
- Engagement Through Culturally Resonant Mediamethodology: engagement_through_cultural_mediaBy using music, storytelling, and humor rooted in Jewish tradition, the organization deepens emotional and spiritual connection, because culturally familiar and affectively rich media activate identity and sustain interest more effectively than didactic instruction alone.
- Family-Centered Integration of Jewish Practicemethodology: family-centered_learningBy embedding Jewish teachings and rituals into family and home life, the organization strengthens communal and spiritual continuity, because domestic contexts provide natural, recurring opportunities for intergenerational learning and observance.
- Structured Learning Rhythms for Practical Adoptionmethodology: structured_learningBy providing step-by-step, time-bound frameworks—such as a 30-day path to kosher observance—the organization enables behavioral change and ritual adoption, because structured guidance reduces overwhelm and increases feasibility for learners.