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NEW YORK CITY TOURISM FOUNDATION INC
NEW YORK, NY · EIN 134020446 · Form 990 · FY2024 · NTEE B90 · Education · Small ($100K-$1M)
revenue
$491K
expenses
$402K
net assets
$822K
employees
0
volunteers
40
program ratio
90%
mission · from form 990

TO SUPPORT AND PROMOTE NEW YORK CITY'S CULTURAL INSTITUTIONS, HISTORIC LANDMARKS, AND HERITAGE ORGANIZATIONS AND SITES ACROSS ALL FIVE BOROUGHS OF NEW YORK CITY, WITH A VIEW TO BENEFIT THE COMMUNITY AND ENHANCE THE CITY'S WORLDWIDE IMAGE.

profile · synthesized from sources

Nonprofit foundation supporting New York City's cultural institutions, historic landmarks, and heritage organizations across all five boroughs. Administers a grant program to fund cultural tourism projects and produces free fold-out maps ("Z-cards") that highlight cultural sites and how to access them, aimed at both residents and tourists.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $0
    EDUCATION AND CHARITABLE ORGANIZATION CONTRIBUTIONS:THE FOUNDATION ADMINISTERS A GRANT PROGRAM TO ASSIST NEW YORK CITY'S NON PROFIT ARTS AND CULTURAL ORGANIZATIONS IN THE DEVELOPMENT OF CULTURAL TOURISM RELATED PROJECTS DESIGNED TO ATTRACT VISITORS. THE FOUNDATION FOCUSES ON EDUCATING DOMESTIC AND INTERNATIONAL MARKETS ABOUT THE CULTURAL OPPORTUNITIES AVAILABLE THROUGHOUT NEW YORK CITY. THE FOUNDATION ALSO MAKE CONTRIBUTIONS TO OTHER 501(C)(3) ORGANIZATIONS TO SUPPORT THEIR ORGANIZATION'S MISSION AND SCHOLARSHIPS FUNDS.
  2. #2 $0
    Z-CARDS/CULTURE SPOT:PROVISION OF FREE FOLD OUT MAPS ('Z-CARDS') TO LOCAL RESIDENTS AND TOURISTS HIGHLIGHTING THE CITY'S CULTURAL INSTITUTIONS AND OPPORTUNITIES AND HOW TO GET TO THEM.
named programs · 2 · from sources

What they call their work

Grant Program for Cultural Tourism Projects
Provides funding to nonprofit arts and cultural organizations in New York City to develop projects that promote cultural tourism and educate domestic and international audiences.
Z-Cards/Culture Spot
Distributes free fold-out maps ('Z-cards') to locals and tourists highlighting cultural institutions, events, and how to access them across New York City.
activities · 4 groups

What they do

  • Visitor & Business Guide Distribution 1 activity
    • Distributing cultural maps (Z-Cards)
      Distributes free fold-out maps ('Z-Cards') to local residents and tourists that highlight cultural institutions, opportunities, and directions in New York City, with program costs of approximately $100,000.
  • Art Museum Funding and Support 1 activity
    • Funding cultural tourism projects
      Administers a grant program to support nonprofit arts and cultural organizations in developing cultural tourism projects that attract visitors to New York City.
  • Cultural Exchange and Mutual Understanding Programs 1 activity
    • Providing cultural tourism education
      Provides education to domestic and international audiences about cultural opportunities in New York City.
  • General Operating Support Grants 1 activity
    • Supporting nonprofit missions and scholarship funds
      Provides financial contributions to other 501(c)(3) organizations to support their missions and scholarship funds.
financials · form 990 · fy2024
revenue
Total revenue$491K
Contributions & grants$736K150%
Program service revenue$00%
Investment income$00%
Other revenue$-245K
expenses
Total expenses$402K
Program expenses90%
Admin / overhead10%
Fundraising0%
Salaries & benefits$0
Grants paid out$326K
Largest expense lineFacilities
balance sheet
Total assets$892K
Cash$576K
Investments$0
Liabilities$69K
Net assets$822K
Liquid reserves17.2 mo
4 years on record · 2020–2024 · YoY revenue +6.3%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 3
NameTitleHours/wkCompensation
FRED DIXON PRESIDENT, THRU 6/9/2024 1 $629K
RICHARD LOVATT TREASURER 1 $409K
JULIE COKER PRESIDENT & CEO 1 $33K
board members · 3
  • CHARLES FLATEMAN — CHARIMAN
  • EMILY RAFFERTY — DIRECTOR
  • HAROLD HOLZER — SECRETARY
relationships · 1

Who they work with

  • Nonprofit arts and cultural organizations in New York City Partner — Receives grant support from the foundation to develop cultural tourism projects.
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Cultural Tourism Development
    methodology: cultural_tourism_development
    By funding cultural tourism projects and promoting education about New York City’s cultural institutions, the foundation increases visitor engagement because exposure and understanding lead to greater interest and visitation.